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Stakeholder Mapping

Stakeholder Mapping. mobile telecommunication industry. Organizations. EU and Non-EU Member States. Public actors. Driving Group e-Call. Influence (resources, power). PSAPs. automotive industry. Private insurance. Emergency Authorities. Road and bridge operators. Health.

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Stakeholder Mapping

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  1. Stakeholder Mapping mobile telecommunication industry Organizations EU and Non-EU Member States Public actors Driving Group e-Call Influence (resources, power) PSAPs automotive industry Private insurance Emergency Authorities Road and bridge operators • Health Importance (stake, interest)

  2. Benefit and Concerns eCall Stakeholders • Benefit of e-Call are mostly demonstrated in reducing: • The medical consequences of a crash • The risk of further accidents on the scene • The impact of an accident on traffic • Stakeholders Concerns: • Most concern stakeholders • Health • Emergency • Privacy of Information • Road and Security Sector • Lesser concern stakeholders • Private insurance • Road and bridge infrastructures operators

  3. eCall - Stakeholders Management Process Controlling This process is continuous, adaptable to new stakeholder threats and promises, and changing strategies of existing stakeholders. Directing Planning Stakeholders Management Motivating Organizing

  4. eCall– Quality ManagementIntroduction • Public System with large deployment. • All components must work together. • Coverage across Europe. • Quality Management of eCallmajor undertaking. • Quality Management is a critical aspect for the success of the eCalldeployment.

  5. eCall– Quality Management8 Dimensions of Quality Performance Perceived Quality Reliability Accuracy Timeliness Safety Uniformity Features Aesthetic eCall Simple Accessible Safety Futures Reliability Serviceability Position Detection Communication Standards Modular Durability Conformance Adoption Standards Availability

  6. eCall – Quality Management • European Commission mandated the ETSI (Standards). • Stakeholders influence standards. • eCallQoS = Reliability + Accuracy + Timeliness. Establishing STANDARDS is the key

  7. eCall – Quality Management Performance ADAC Reliability: Crash Detected Communication Coverage Communication Recovery Timeliness: Time of transmission Accuracy: Position Data Content Processing Qualcomm

  8. eCall – Change ManagementChange for Success Environment Assessment (+): Natural Fit, participatory Content: eCallDeployment 5 Factors Coherence (+): eCallClear; Mindset ready 3 Dimensions Human Resources (+): All actors are in. Leadership (+): European Commission Strategic – Operations(+): eCallFits Process: MoU, Standards Context: EU, Actors • eCalllarge adoption in EU and non-members. • eCallcompelling force to standardize. • Ease deployment with established infrastructures. • Complement existing infrastructures.

  9. eCall and IT Challenges • Support a enormous infrastructure across Europe between stakeholders while keep it standardize. • Providing Local language support to the end-user. • Reliable, and secure service. • Involvement in a global setting in the strategy, and its sustainability in the long term.

  10. eCallConclusion and recommendations • European eCallin 2010 is feasible. • Embedded eCallsolutions enabling synergy effects. • Providing the necessary support to the different stakeholders in eCall deployment according to the roadmap. • Establish a permanent review board of emergency authorities and other relevant stakeholders. • Launch an awareness and education campaign to the citizens on eCall.

  11. References • http://www.esafetysupport.org/en/ecall_toolbox/ • http://www.esafetyoffice.com/download/esafety_forum/5th_Plenary_Meeting/5th%20Plenary%20Meeting%20Strategic%20Overview.pdf • http://www.esafetysupport.org/download/working_groups/IRM%20(2)/D3.2%20-%20Implementation%20Road%20Map%20_merged%20version%20with%20D4.4_%20AC.pdf • http://ec.europa.eu/information_society/activities/esafety/doc/esafety_forum/forum_25_march/esafety_forum_recommendations_all_final.pdf • http://www.esafetysupport.org/en/ecall_toolbox/driving_group_ecall/ • http://ec.europa.eu/transport/wcm/road_safety/erso/knowledge/Content/04_esave/ecall.htm • http://www.esafetysupport.org/en/ecall_toolbox/memorandum_of_understanding_mou/ • http://www.esafetysupport.org • http://www.valuebasedmanagement.net/methods_pettigrew_dimensions_strategic_change.html • www.esafetysupport.org • ADAC (Allgemeiner Deutsh Automobil Club) eCall Feasibility Trial – 4 July 2007, eSafety-Support Office, Brussels • http://www.esafetysupport.org/download/ecall_toolbox/Meetings/PSAP_Meeting_04_07_07/eCall%20SP%20040707%20adac.pdf • 2. Qualcomm: http://www.qualcomm.com/news/releases/2008/080805_Qualcomm_Announces_Support_for_European_eCall.html and • http://www.qualcomm.com/common/documents/white_papers/eCall.pdf

  12. Thank you

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