Services Marketing Agency in Mumbai

1. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Tag: Services marketing agencies mumbai Home/Services marketing agencies mumbai Services marketing agencies LOCALITY mumbai | h2h marketing agencies  December 26, 2019  dilipfulcrum Services marketing agencies Fulcrum Marketing is a strategic Services marketing agencies . Our team of marketing consultants also specialise in marketing planning and Services marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include: Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and Services marketing strategy that is always well embodied by your business strategy. The best marketing strategy does not start with creative, it starts with a marketing process. The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership. SALES METHODOLOGIES Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  bene?ts https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 1/67

2. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships. Sales methods There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it. AIDA Method Need satisfaction AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the The need satisfaction technique is a question and steps a client will undertake from when they ?rst answer technique to make the client to recognise the becomes aware of the product or service, to when they need for your offering. This then leads to the client are making a purchase decision. agreeing that they have a need to be ful?lled, which leads to you showing them how your offer can satisfy Attention – Get the other person’s interest their needs. This method is based on a win-win Interest – Spark their curiosity approach for both the sales person and the client. Desire – Create the need Action – Get them to commit to something  Step process Depth Theory The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to Depth Theory is when a creation of trust occurs after sale follow ups. The 7 steps are: between the buyer and seller. The seller uses expertise 1.   Planning and preparation in their product, service or industry to create trust 2.   Introduction or opening between themselves and the buyer. The client will see 3.   Questioning the salesperson as an expert in that area and will trust 4.   Presentation them to solve the issues that they have. 5.   Overcoming objections/negotiating 6.   Closing 7.   After-sales follow-up Sales and Marketing for Small Business The skills to grow your business https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 2/67

3. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and of?ine tools, it is important to have a clear de?nition of your business’ vision, its positioning and customer pro?les, in order to build a successful strategy. Your marketing and sales coach can help you de?ne the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you: assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy. 1. Discover 2. Develop 3. Deliver Your coach meets with you to Your coach helps you use the tools Our Marketing and Sales Team will understand your business and and templates in your workbook to help you identify the best objectives. Then, we present our identify the sales and marketing marketing tactics for your business assessment which includes: channels and activities that can and learn how they work, from help you meet your objectives: of?ine channels such as tradeshows   and direct marketing to online   channels such as Services   marketing, h2h marketing, retailer   marketing , Services marketing and   more. You will then receive a marketing roadmap of activities to     launch over the next 6 to 12 months.       communication and Services marketing management Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience ef?ciently through different information channels. This can be through traditional methods, such as print advertising, or through the Services marketing method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many bene?ts of successfully managing these marketing communications, including, but not limited to: https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 3/67

4. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency A higher Return on Investment  (ROI) Reaching more of your target audience Reduced costs for Services marketing Types of market segmentation: Demographic segmentation: gender, age, income, education, occupation Geographic segmentation: city, state, country Psychographic segmentation: attitudes, values, attitudes, lifestyle Behavioural segmentation: purchasing patterns, loyalty status Implementing a Services marketing Strategy Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Services marketing agencies . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time. Services marketing Strategy and Planning Implement your marketing plan Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens. Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload. Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople. Cost The cost of everything in the plan needs to be included in a budget. If your ?nances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast. https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 4/67

5. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.   Marketing Execution – Plan, Execute, Track, Measure Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Services marketing agencies . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results. Create your marketing strategy Write a marketing execution plan Decide how to market your product or service to How to identify your objectives and write a plan that potential customers by developing a marketing strategy will help your marketing generate sales, including that positions your product to particular customers tactics and objectives Marketing your business in Pune Marketing on a tight budget How to market your business effectively in pune How to get the most out of a small or limited marketing including researching your target audience and budget using cost-effective marketing methods such as establishing new contacts Public Relations and online marketing https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 5/67

6. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Services marketing agencies Get in touch with us, we would love to discuss your marketing needs. We love a good coffee and a challenge, so would behappy to meet up with you face to face. Marketing Company in Pune Call Us :-08433772261 Email:- info@fulcrumresources.co.in   Product Sampling : B2B Marketing:  Face To Face Marketing :  Fulcrum are a highly Fulcrum is a magnet for face to face ?eld marketing is also recommended provider businesses with well-de?ned called personal selling or door to door of product sampling staff. We goals and a desire to harness the marketing, customers are met directly specialise in the implementation of latest advantages that marketing in order to sell their products, using sampling campaigns using our in and technology can offer. this method of ?eld marketing. house sampling team and logistical know-how. https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 6/67

7. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Dealer Marketing:  Direct Marketing:   Guerrilla Marketing: Dealer marketing is of utmost we can help with everything When it comes to guerrilla importance for the success of any from planning and design to production marketing the gloves are off. They brand. For most brands, dealers, and delivery ensuring your direct are usually low budget campaigns distributors and resellers are marketing campaigns are delivered on but with the right imagination and critical links to success. time to the highest quality. ideas they offer up some unprecedented results Retail Audits & Merchandising: Retail Marketing: Direct Selling :  Auditing takes the reps out off the Fulcrum is a dynamic-retail Much like product demonstrations front line and away from the marketing agency born in these campaigns have brand reps or consumer. Auditing teams are tradition, fueled by innovation, ambassadors at the center of them. used by marketers to monitor and living at the intersection of The difference is it’s more about the traditional marketing strategies commerce and imagination. selling of the product that they put in place across retail. Door To Door Marketing : Product Demonstrations: Street Marketing:  Nothing beats the reality that As mentioned already, demo days are a We will still need to spend time one gets when you can interact popular tool of ?eld marketing. These interacting with people, face-to- with potential clients face to face campaigns can stretch from as little as face, Street Marketing. Personal physically moving from door to one week to 6 months however some interaction is what makes the door within a community or are continuous and full time. world go around household to household, Services marketing  Services marketing agencies The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board. Services marketing | Services marketing agencies https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 7/67

8. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Learning Point  SALES PRODUCTIVITY VS. EFFICIENCY VS. EFFECTIVENESS… IS THERE A DIFFERENCE? Someday, somewhere, someone is going to write the Of?cial Sales Dictionary. And it’s going to be awesome. Salespeople, sales leaders, sales trainers, sales operations, sales consultants, and everyone else will know with certainty what the other person is talking about. Communications will be streamlined, and directions will be clear. However, that day has not yet arrived. Ambiguity Is a Problem Along with such ambiguous terminology as “sales coaching,” “sales process,” and “sales enablement,” we ?nd three terms that are used interchangeably in everyday conversations: “sales productivity,” “sales ef?ciency,” and “sales effectiveness.” For those of us in the sales improvement business, these terms are quite satisfying to use because they imply some level of rigor, precision, and measurability. However, they are all three used rather loosely to describe almost any type of sales improvement. And that’s where the problem begins. Productivity, ef?ciency, and effectiveness are NOT the same things in a sales team, and knowing the difference is critical to managing each. I thought it might be useful to put some de?nition around the terms because it has assuredly helped me in my career to think of them as distinct. It enables a much more thorough analysis of sales force issues and provides structure to sales improvement initiatives. The simplest way to express the differences between productivity, ef?ciency, and effectiveness is with a formula (because formulas make things, you know… rigorous, precise, and measurable): [Productivity = Ef?ciency x Effectiveness ] Sales Productivity In my de?nition, sales productivity is the product of the other two factors: sales ef?ciency and sales effectiveness. Productivity is the ultimate goal of any sales improvement effort — when you improve the ef?ciency or effectiveness of your salespeople, their productivity unavoidably goes up. In the research that fueled our book Cracking the Sales Management Code, we found companies were measuring sales productivity with metrics such as ‘revenue per rep’ or ‘percentage of reps above quota.’ In the most basic terms, productivity is the output of your sales team. https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 8/67

9. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Sales Ef?ciency Sales ef?ciency is about the prudent allocation of sales resources. These resources could be anything from a ?nancial budget to a computer network, but without question the most precious resource in any sales team is time. Time does not discriminate — everyone has exactly the same number of hours in the day. So, achieving sales ef?ciency is principally the challenge of maximizing the amount of productive time that your sales team has in a day. Eliminate low- value activities, replace them with high-value activities, and your ef?ciency will be on the rise. Sample metrics of ef?ciency might be ‘number of sales calls per rep’ or ‘frequency of customer contact.’ Sales Effectiveness Sales effectiveness is not about how you allocate your sales force’s resources — it’s about how potently you utilize them to achieve your goals. If you can ?nd a way to squeeze in 20 additional prospecting phone calls for your reps each week, then you’ve accomplished the aforementioned feat of improved ef?ciency. How skilled your reps are at executing those phone calls is a sure measure of their effectiveness. A more effective salesperson might produce ten quali?ed opportunities from those 20 calls, while a less effective seller might only create ?ve. More effective salespeople will yield a higher output from the same level of effort because they just do the task better. Sample metrics of effectiveness might be ‘deal win rate’ or ‘percentage of successful sales calls.’ Someone once described the distinction between ef?ciency and effectiveness in this way: Ef?ciency is about knocking on as many doors as possible; Effectiveness is about what you do when the doors open. You could call it a dichotomy of ‘Will versus Skill’ or ‘Braun versus Brain,’ but the important thing is to understand that there are two different forces at work that in?uence the productivity of your sales team. Two Paths to Improvement Of course, improving both ef?ciency and effectiveness is the ultimate objective of good sales management, but you should approach these two factors in decidedly different ways. Improving ef?ciency is often the easier of the two tasks, since it can be accomplished by simply shuf?ing tasks on the calendar to make room for more productive effort. Truly, ef?ciency can be improved today with just a little thought and discipline. Effectiveness requires a lot more effort to improve because it involves the development of additional capability on the part of your sales team. Whether that incremental capability comes through training, or coaching, or the implementation of new sales tools, there’s almost always a period of learning and adoption that must be endured to reach higher levels of sales effectiveness. Regardless, you always want to be trudging forward on both fronts. Sometimes you can use the formula above to literally calculate sales productivity. For instance, if your team makes 1,000 sales calls each week (a measure of ef?ciency), and each call yields $50 (a measure of effectiveness), then productivity for the week will be $50,000. However, the value in distinguishing the terms is really in knowing where your sales improvement efforts are exerting force. The software you buy to improve the ef?ciency of your sales might not have any impact on its effectiveness, and vice versa. Knowing the difference is critical to good planning. The differences between sales productivity, ef?ciency, and effectiveness are subtle but important: https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 9/67

10. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Sales productivity is boosted by improving the ef?ciency and effectiveness. Ef?ciency is comparatively simple to improve because it is often just a re-allocation of current salesperson effort. Effectiveness can be much more challenging because it requires improved salesperson capability. To-date, no one has written that Of?cial Sales Dictionary, and it sure will be useful when it comes. Perhaps these terms will be the ?rst three entries. NEWSLETTER TOPICS Agile Sales Agile Sales Management Awards Events Media Articles News Pipeline Management / Forecasting Sales Coaching Sales Management Sales Metrics Sales Operations Sales Training TAGS article award ebook event news research paper video webinar SEARCH keyword, tag, topic ,  Mumbai, also known as Bombay, is the capital of Maharashtra. It is the most populous city in India and the fourth most populous city in the world. Along with the neighbouring urban areas including Navi Mumbai and Thane, it is one of the most populous urban regions in the world. Mumbai lies on the west coast of India and has a natural harbour. Seven islands came together to constitute present day Mumbai. During the mid-18th century, Mumbai was reshaped by reclaiming the area between the seven islands from the sea. Bombay was characterized by economic and educational development in the 19th century. Upon India’s independence, the city was incorporated into Bombay State. In 1960, a new state of Maharashtra was created with Bombay as the capital. The city was renamed Mumbai in 1996. Mumbai is the ?nancial and entertainment capital of India. The city houses important ?nancial institutions such as the Reserve Bank of India, the SEBI, the Bombay Stock Exchange, the National Stock Exchange of India and corporate headquarters of numerous Indian companies and multinational corporations. Mumbai has evolved into a global ?nancial hub. https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 10/67

11. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Mumbai is the ?nancial and entertainment capital of India. The city houses important ?nancial institutions such as the Reserve Bank of India, the SEBI, the Bombay Stock Exchange, the National Stock Exchange of India and corporate headquarters of numerous Indian companies and multinational corporations. Mumbai has evolved into a global ?nancial hub. It is home to some of India’s premier scienti?c and nuclear institutes such as BARC, NPCL, AERB, AECI and the Department of Atomic Energy. The city also houses India’s Bollywood movie industry. Mumbai’s business opportunities, as well as its potential to offer a higher standard of living, attract migrants from all over India, making the city a melting pot of many communities and cultures. In 1950, municipal limits of Bombay were expanded by merging the Bombay Suburban District and Bombay Island City to form Greater Bombay Municipal Corporation (GBMC). In 1979, a sister township of New Bombay(Navi Mumbai) was founded by the City and Industrial Development Corporation (CIDCO) across Thane and Raigad districts to help decongest and control Bombay’s population. Textile industry in Mumbai largely disappeared in 1982. Since then, Mumbai’s defunct cotton mills have become the focus of major redevelopment. Dharavi, Asia’s second largest slum, is located in central Mumbai and houses between 800,000 to one million people in 2.39 sq.km, making it one of the most densely populated areas on Earth. Key Projects in Mumbai are Omkar Ananta, Xrbia Aashiyana, Oberoi Tata Steel, K Hemani Neona, L&T Emerald Isle, L&T Crescent Bay, Godrej Prime, SPARK DEVELOPERS JYOTI PALACE, BHUMI YUG GARDENS KAMAN, Dosti Codename Landmark, Dosti Vihar, Dosti Planet North, Dosti Imperia Phase I, Mohan Suburbia, Mohan Willows, Piramal Vaikunth, Mohan Palms. Most searched properties in Mumbai are 1 bhk ?ats in mumbai, plots in mumbai, villas in mumbai, 2 bhk ?ats in mumbai, 3 bhk ?ats in mumbai, house in mumbai, property in thane, property in ulwe, property in panvel, Flats in mumbai. Key builders in Mumbai are L&T Realty, Lodha Group, Mahindra Lifespaces, Godrej Properties, Paradise Group, House of Hiranandani, Kolte Patil Developers Ltd, Dosti Realty, Lok Group, Mohan Group. Demographics: According to the 2011 census, the population of the city is 12,479,608. The city has seen a huge migration of population from all over India in search of employment opportunities. The population density is approximately 20,482 persons per sq.km. The living space is 4.5 sq.mt per person. According to 2011 census, the sex ratio in the island city is 838 (per 1,000 male) and 857 in the suburbs. Greater Mumbai has a literacy rate of 94.7%. The literacy rate in Mumbai slums is 69% making these slums the most literate slums in India. Employment Opportunities Mumbai is India’s most populated city. It is the ?nancial and commercial capital of the country as it generates 6.16% of https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 11/67

12. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency the total GDP. The city contributes to 10% of factory employment, 25% of industrial output, 33% of income tax collections, 60% of customs duty collections, 20% of central excise tax collections, 40% of India’s foreign trade and 4000 crore in corporate taxes. Mumbai has witnessed an economic boom since the liberalization of 1991, the ?nance boom in the mid-nineties and the IT, export, services and outsourcing boom in 2000s. Although Mumbai had prominently ?gured as the hub of economic activity of India in the 1990s, the Mumbai Metropolitan Region is presently witnessing a reduction in its contribution to India’s GDP. Many of India’s conglomerates such as Larsen and Toubro, State Bank of India, Life Insurance Corporation of India, Tata Group, Godrej and Reliance, and ?ve of the Fortune Global 500 companies are based in Mumbai. The key sectors contributing to the city’s economy are gems and jewellery, leather, IT and ITES, textiles, and entertainment. Bandra Kurla Complex (BKC) and Nariman Point are Mumbai’s major ?nancial centres. The Santacruz Electronic Export Processing Zone (SEEPZ) in Andheri and the International Infotech Park (Navi Mumbai) offer excellent facilities to IT companies. Current situation indicates that the western zone has 33% of the total occupied space in the city implying a large proportion of employment opportunities here. The central zone contributes to 30% of employment. Connectivity Mumbai has several major national highways: National Highway 3, National Highway 4, National Highway 8, National Highway 17 and National Highway 222. The Mumbai-Pune Expressway was the ?rst expressway built in India. There are several important highways such as Mumbai Nashik Expressway, Mumbai-Vadodara Expressway, Western Freeway and Eastern Freeway under construction. The Bandra-Worli Sea Link bridge and Mahim Causeway link the island city to the western suburbs. The three major arterial roads of the city are the Eastern Express Highway, the Sion Panvel Expressway and the Western Express Highway. Mumbai is the headquarters of two of Indian Railways zones: the Central Railway (CR) and the Western Railway (WR). Mumbai is also well connected to most parts of India by the Indian Railways. Long-distance trains originate from Chhatrapati Shivaji Terminus, Dadar, Lokmanya Tilak Terminus, Mumbai Central, Bandra Terminus, Andheriand Borivali. Public transport systems in Mumbai include the Mumbai Suburban Railway, Brihanmumbai Electric Supply and Transport (BEST) buses, taxis, auto rickshaws and ferries. Suburban railway and BEST bus services together accounted for about 88% of the passenger traf?c in 2008. The Mumbai Suburban Railway, popularly known as ‘local trains’ forms the backbone of Mumbai’s transport system. Mumbai’s suburban rail systems carry more than half of the Indian Railways daily carrying capacity. Trains are overcrowded during peak hours. The Mumbai rail network is spread at an expanse of 319 route kilometres and is growing. The Mumbai Monorail and Mumbai Metro are under construction and expected to be partially operational in 2014, relieving overcrowding on the existing network. Public buses run by BEST cover almost all parts of the city as well as parts of Navi Mumbai, Mira-Bhayandar and Thane. Maharashtra State Road Transport Corporation (MSRTC) buses provide intercity transport from Mumbai to other major cities of Maharashtra and India. Navi Mumbai Municipal Transport (NMMT) also operates its Volvo buses from Navi Mumbai to Bandra, Dindoshi and Borivali. The Chhatrapati Shivaji International Airport is the busiest airport in India in terms of passenger traf?c. An upgrade plan was initiated in 2006, targeted at increasing the capacity of the airport to handle up to 40 million passengers annually. The proposed Navi Mumbai International Airport to be built in the Kopra-Panvel area has been sanctioned by the Indian Government and will help in relieving traf?c burden on the existing airport. https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 12/67

13. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Mumbai has two major ports, Mumbai Port Trust and Jawaharlal Nehru Port Trust, which lies in Navi Mumbai. Mumbai Port has one of the best natural harbours in the world. Jawaharlal Nehru Port is the busiest and most modern major port in India. All Localities in Mumbai LOCALITY, Aarey Road, Agripada, Altamount Road, Amboli, Andheri East, Andheri West, Anushakti Nagar, Azad Nagar, Bandra East, Bandra West, Bangur Nagar, Behram Baug, Bhandup East, Bhandup West, Bhayandar East, Bhayandar West, Bhiwandi, Bhuleshwar, Boisar, Borivali East, Borivali West, Breach Candy, Byculla East, Byculla West, C.P. Tank, Chakala, Chandivali, Charkop, Charni Road, Chembur, Chinchpokli, Chira Bazar, Chuna Bhatti, Church Gate, Colaba, Cuffe Parade, Cumballa Hill, Currey Road, Dadar East, Dadar West, Dahanu Road, Dahisar East, Dahisar West, Deonar, Dharavi, Dombivli West, Dongri, Elphinstone Road, Fort, G T B Nagar, Gamdevi, Gandhi Nagar, Ghatkopar East, Ghatkopar West, Girgaon, Golibar, Goregaon East, Goregaon West, Govandi, Grant Road East, Grant Road West, Haji Ali, J B Nagar, Jacob Circle, Jogeshwari East, Juhu, Juhu Tara Road, Kalbadevi, Kalina, Kandivali East, Kandivali West, Kanjurmarg, Kashimira, Kemps Corner, Khan Abdul Gafar Road, Khar East, LOCALITY, Khar West, Kharodi, Khetwadi, Kurla East, LBS Marg, Lal Baug, Kurla West, Link Road, Linking Road, Lokhandwala, Lower Parel, Mahalaxmi, Senapati Bapat Marg, Malad East, Malad West, Mandapeshwar, Mankhurd, Marine Lines, Marol, Masjid Bunder, Matunga East, Matunga West, Mazgaon, Mira Bhayandar, Mira Road, Mulund East, Mulund West, Mumbai Central, Nahur East, Naigaon East, Naigaon West, Nalasopara East, Nalasopara West, Nariman Point, Navghar Road, Nehru Nagar, Nehru Road, Mandvi, Opera House, Orlem Malad, Oshiwara, Pali Hill, Parel, Peddar Road, Poonam Nagar, Powai, Prabhadevi, Pydhonie, Raigad, S V Road, Sakinaka, Santacruz East, Santacruz West, Sewri, Shastri Nagar, Shivaji Park, Sion East, Sion West, Tardeo, Thakurdwar, Tilak Nagar, Trombay, Tulsiwadi, Vakola, Veera Desai Road, Versova, Vidya Nagari, Vidyavihar, Vijay Nagar, Vikhroli East, Vikhroli West, Vile Parle East, Vile Parle West, Virar East, Virar West, Wadala East, LOCALITY, Wadala West, Walkeshwar, Warden Road, Western Express Highway, Worli, Yari Road, Jogeshwari West, Kalyan West, Karjat, Kasara, Upper Parel, Vasai West, Vasai East, Vikramgad, Mumbai – Nasik Highway, Ambivali, Sahar, Madh, Triveni Nagar, Prabhu Ali, Chinchpada, Bhadane, Neral, Nahur West, Samat Nagar, Sarvodaya Nagar, MHADA Colony, Chedda Nagar, Shivaji Nagar, Beverly Park, Naya Nagar, Govind Nagar, Yogi Jawraj Nagar, IC Colony, Kanti Park, Dindoshi, Evershine Nagar, Chikuwadi, Malvani, Royal Palms, Gokuldam, Narayan Patil Wadi, Upper Worli, Umerkhadi, Nagpada, Ramnagar, Alibag, Gulmohar Road, Murbad Road, Titwala, Khadakpada, Kanakia Road, Saralgoan, Ambernath, Khandas Road, Malabar Hill, Ulhasnagar, Saravali, Palghar, Jawhar, Khandale, Bandra Kurla Complex, Andheri-Kurla Road, Mahavir Nagar, V P ROAD, Kolad, Vitthalwadi, Vasai Road, Carter Road, Murbad, Shahapur, Badlapur East, Ghera Sudhagad, Mahad, Lonere, Roha, LOCALITY, Uttan, Vasai-Nallasopara Link Road, Harihareshwar, Kalyan East, Murbad Karjat Road, Shahad, Badlapur West, Kalher, Dahanu, Bhivpuri, Atgaon, Kalyan- Shil Road, Dombivli East, Gaibi Nagar, Agashi, Thakurli, Navapada, Sir JJ Road, Vangani, Murud, Pali, Gorai, Talasari, Nagothane, Khardi, Kamatghar, Mahim, Khodala, Manori, Antop Hill, Mulund Colony, LBS Marg-Mulund, Kanjurmarg East, Kannamwar Nagar, Panth Nagar, barve Nagar, chirag Nagar, vidyavihar West, vidyavihar East, postal Colony, Jai Ambe Nagar, Sindhi Society, Borla, Ghatla, chembur Colony, Sahakar Nagar, kidwai Nagar, sewri West, Ambernath East, Ambernath West, Manor, Vehloli, Vindhane, Boraj, Umroli, Nagaon, Dohole, Shelu, Sakawar, Gokuldham Colony, Magathane, Ghodbunder, Netaji Nagar, Best Nagar, Kajupada, Dhamote, Kharbao, Anand park, Kopargaon, Matunga, Govandi East, Hariyali, Tungareshwar, Tagore Nagar https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 13/67

14. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency   Services marketing Company in KOTHRUD Marketing Company in Koregaon Park Marketing Company in Kondhwa Marketing Company in Kondhwa Budruk Marketing Company in Kharadi Marketing Company in Katraj Marketing Company in Kalyani Nagar Marketing Company in Kalewadi Marketing Company in Hinjewadi Marketing Company in Dhayari Marketing Company in Dhanori Marketing Company in Deccan Gymkhana Marketing Company in Chikhali Marketing Company in Camp Marketing Company in Bavdhan Marketing Company in Undri Marketing Company in Pimpri Chinchwad Marketing Company in Aundh Marketing Company in Wakad Marketing Company in Wagholi Marketing Company in Talegaon Dabhade Marketing Company in Sinhagad Road Marketing Company in Shivajinagar Marketing Company in Pimpri Marketing Company in Pimple Saudagar Marketing Company in Pimple Nilakh Marketing Company in Pashan Marketing Company in NIBM Marketing Company in NIBM Annexe Marketing Company in Mundhwa Marketing Company in Magarpatta Services marketing agencies Services marketing agencies Marketing Company in Hadapsar Marketing Company in Balewadi KOTHRUD Koregaon Park Kondhwa Kondhwa Budruk Kharadi Katraj Aundh Wakad Wagholi Talegaon Dabhade Sinhagad Road Shivajinagar Pune Pimpri-Chinchwad Aurangabad Kolhapur https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 14/67

15. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Nashik Kalyani Nagar Kalewadi Hinjewadi Dhayari Dhanori Deccan Gymkhana Chikhali Camp Bavdhan Undri Pimpri Chinchwad Pimpri Pimple Saudagar Pimple Nilakh Pashan NIBM NIBM Annexe Mundhwa Magarpatta Nagpur Ahmednagar Akola Amravati Hadapsar Balewadi Dedicated Marketing Team Field Marketing Sales Merchant & Seller Door To Door Marketing Field Sales Acquisition Face To Face Marketing Direct selling Street Marketing B To B Marketing Door to Door Sales Shopping Centre Marketing Dealer Marketing Sales Staff Door To Door Marketing Retail Marketing – The New B2B Sales Direct Marketing Retaility Sales Promotion B To B Marketing Mobile App Marketing Sales Coupons promotions Direct Response Marketing Merchant Acquiring consumer sales Street Team Marketing Customer Acquisition promotions   Services marketing, Services marketing agencies, Services marketing agencies , Services marketing agencies , , ,   Services marketing agencies LOCALITY mumbai Services marketing agencies It Colony mumbai | Handbill Distribution agencies https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 15/67

16. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency  December 26, 2019  dilipfulcrum Services marketing agencies Fulcrum Marketing is a strategic Services marketing agencies . Our team of marketing consultants also specialise in marketing planning and Services marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include: Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and Services marketing strategy that is always well embodied by your business strategy. The best marketing strategy does not start with creative, it starts with a marketing process. The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership. SALES METHODOLOGIES Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the  bene?ts of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships. Sales methods There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it. AIDA Method Need satisfaction AIDA is an acronym that stands for Attention, Interest, The need satisfaction technique is a question and Desire and Action. This is a method that looks at the answer technique to make the client to recognise the steps a client will undertake from when they ?rst need for your offering. This then leads to the client https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 16/67

17. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency becomes aware of the product or service, to when they agreeing that they have a need to be ful?lled, which are making a purchase decision. leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client. Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something  Step process Depth Theory The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to Depth Theory is when a creation of trust occurs after sale follow ups. The 7 steps are: between the buyer and seller. The seller uses expertise 1.   Planning and preparation in their product, service or industry to create trust 2.   Introduction or opening between themselves and the buyer. The client will see 3.   Questioning the salesperson as an expert in that area and will trust 4.   Presentation them to solve the issues that they have. 5.   Overcoming objections/negotiating 6.   Closing 7.   After-sales follow-up Sales and Marketing for Small Business The skills to grow your business A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and of?ine tools, it is important to have a clear de?nition of your business’ vision, its positioning and customer pro?les, in order to build a successful strategy. Your marketing and sales coach can help you de?ne the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you: assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy. 1. Discover 2. Develop 3. Deliver https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 17/67

18. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Your coach meets with you to Your coach helps you use the tools Our Marketing and Sales Team will understand your business and and templates in your workbook to help you identify the best objectives. Then, we present our identify the sales and marketing marketing tactics for your business assessment which includes: channels and activities that can and learn how they work, from help you meet your objectives: of?ine channels such as tradeshows and direct marketing to online   channels such as Services   marketing, Handbill Distribution,   mall Marketing , Services marketing   and more. You will then receive a   marketing roadmap of activities to   launch over the next 6 to 12   months.       communication and Services marketing management Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience ef?ciently through different information channels. This can be through traditional methods, such as print advertising, or through the Services marketing method,  These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many bene?ts of successfully managing these marketing communications, including, but not limited to: A higher Return on Investment  (ROI) Reaching more of your target audience Reduced costs for Services marketing Types of market segmentation: Demographic segmentation: gender, age, income, education, occupation Geographic segmentation: city, state, country Psychographic segmentation: attitudes, values, attitudes, lifestyle Behavioural segmentation: purchasing patterns, loyalty status Implementing a Services marketing Strategy Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Services marketing agencies . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time. https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 18/67

19. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Services marketing Strategy and Planning Implement your marketing plan Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens. Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload. Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople. Cost The cost of everything in the plan needs to be included in a budget. If your ?nances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast. Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.   Marketing Execution – Plan, Execute, Track, Measure https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 19/67

20. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Services marketing agencies . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results. Create your marketing strategy Write a marketing execution plan Decide how to market your product or service to How to identify your objectives and write a plan that potential customers by developing a marketing strategy will help your marketing generate sales, including that positions your product to particular customers tactics and objectives Marketing your business in Pune Marketing on a tight budget How to market your business effectively in pune How to get the most out of a small or limited marketing including researching your target audience and budget using cost-effective marketing methods such as establishing new contacts Public Relations and online marketing Services marketing agencies Get in touch with us, we would love to discuss your marketing needs. We love a good coffee and a challenge, so would behappy to meet up with you face to face. Marketing Company in Pune https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 20/67

21. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Call Us :-08433772261 Email:- info@fulcrumresources.co.in   Product Sampling : B2B Marketing:  Face To Face Marketing :  Fulcrum are a highly Fulcrum is a magnet for face to face ?eld marketing is also recommended provider businesses with well-de?ned called personal selling or door to door of product sampling staff. We goals and a desire to harness the marketing, customers are met directly specialise in the implementation of latest advantages that marketing in order to sell their products, using sampling campaigns using our in and technology can offer. this method of ?eld marketing. house sampling team and logistical know-how. Guerrilla Marketing: Dealer Marketing:  Direct Marketing:   When it comes to guerrilla Dealer marketing is of utmost we can help with everything marketing the gloves are off. They importance for the success of any from planning and design to production are usually low budget campaigns brand. For most brands, dealers, and delivery ensuring your direct but with the right imagination and distributors and resellers are marketing campaigns are delivered on ideas they offer up some critical links to success. time to the highest quality. unprecedented results Retail Audits & Merchandising: Retail Marketing: Direct Selling :  Auditing takes the reps out off the Fulcrum is a dynamic-retail Much like product demonstrations front line and away from the marketing agency born in these campaigns have brand reps or consumer. Auditing teams are tradition, fueled by innovation, ambassadors at the center of them. used by marketers to monitor and living at the intersection of The difference is it’s more about the traditional marketing strategies commerce and imagination. selling of the product that they put in place across retail. Door To Door Marketing : Product Demonstrations: Street Marketing:  Nothing beats the reality that As mentioned already, demo days are a We will still need to spend time one gets when you can interact popular tool of ?eld marketing. These interacting with people, face-to- https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 21/67

22. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency with potential clients face to face campaigns can stretch from as little as face, Street Marketing. Personal physically moving from door to one week to 6 months however some interaction is what makes the door within a community or are continuous and full time. world go around household to household, Services marketing  Services marketing agencies The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board. Services marketing | Services marketing agencies Learning Point  SALES PRODUCTIVITY VS. EFFICIENCY VS. EFFECTIVENESS… IS THERE A DIFFERENCE? Someday, somewhere, someone is going to write the Of?cial Sales Dictionary. And it’s going to be awesome. Salespeople, sales leaders, sales trainers, sales operations, sales consultants, and everyone else will know with certainty what the other person is talking about. Communications will be streamlined, and directions will be clear. However, that day has not yet arrived. Ambiguity Is a Problem Along with such ambiguous terminology as “sales coaching,” “sales process,” and “sales enablement,” we ?nd three terms that are used interchangeably in everyday conversations: “sales productivity,” “sales ef?ciency,” and “sales effectiveness.” For those of us in the sales improvement business, these terms are quite satisfying to use because they imply some level of rigor, precision, and measurability. However, they are all three used rather loosely to describe almost any type of sales improvement. And that’s where the problem begins. https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 22/67

23. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Productivity, ef?ciency, and effectiveness are NOT the same things in a sales team, and knowing the difference is critical to managing each. I thought it might be useful to put some de?nition around the terms because it has assuredly helped me in my career to think of them as distinct. It enables a much more thorough analysis of sales force issues and provides structure to sales improvement initiatives. The simplest way to express the differences between productivity, ef?ciency, and effectiveness is with a formula (because formulas make things, you know… rigorous, precise, and measurable): [Productivity = Ef?ciency x Effectiveness ] Sales Productivity In my de?nition, sales productivity is the product of the other two factors: sales ef?ciency and sales effectiveness. Productivity is the ultimate goal of any sales improvement effort — when you improve the ef?ciency or effectiveness of your salespeople, their productivity unavoidably goes up. In the research that fueled our book Cracking the Sales Management Code, we found companies were measuring sales productivity with metrics such as ‘revenue per rep’ or ‘percentage of reps above quota.’ In the most basic terms, productivity is the output of your sales team. Sales Ef?ciency Sales ef?ciency is about the prudent allocation of sales resources. These resources could be anything from a ?nancial budget to a computer network, but without question the most precious resource in any sales team is time. Time does not discriminate — everyone has exactly the same number of hours in the day. So, achieving sales ef?ciency is principally the challenge of maximizing the amount of productive time that your sales team has in a day. Eliminate low- value activities, replace them with high-value activities, and your ef?ciency will be on the rise. Sample metrics of ef?ciency might be ‘number of sales calls per rep’ or ‘frequency of customer contact.’ Sales Effectiveness Sales effectiveness is not about how you allocate your sales force’s resources — it’s about how potently you utilize them to achieve your goals. If you can ?nd a way to squeeze in 20 additional prospecting phone calls for your reps each week, then you’ve accomplished the aforementioned feat of improved ef?ciency. How skilled your reps are at executing those phone calls is a sure measure of their effectiveness. A more effective salesperson might produce ten quali?ed opportunities from those 20 calls, while a less effective seller might only create ?ve. More effective salespeople will yield a higher output from the same level of effort because they just do the task better. Sample metrics of effectiveness might be ‘deal win rate’ or ‘percentage of successful sales calls.’ Someone once described the distinction between ef?ciency and effectiveness in this way: Ef?ciency is about knocking on as many doors as possible; Effectiveness is about what you do when the doors open. You could call it a dichotomy of ‘Will versus Skill’ or ‘Braun versus Brain,’ but the important thing is to understand that there are two different forces at work that in?uence the productivity of your sales team. Two Paths to Improvement Of course, improving both ef?ciency and effectiveness is the ultimate objective of good sales management, but you https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 23/67

24. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency should approach these two factors in decidedly different ways. Improving ef?ciency is often the easier of the two tasks, since it can be accomplished by simply shuf?ing tasks on the calendar to make room for more productive effort. Truly, ef?ciency can be improved today with just a little thought and discipline. Effectiveness requires a lot more effort to improve because it involves the development of additional capability on the part of your sales team. Whether that incremental capability comes through training, or coaching, or the implementation of new sales tools, there’s almost always a period of learning and adoption that must be endured to reach higher levels of sales effectiveness. Regardless, you always want to be trudging forward on both fronts. Sometimes you can use the formula above to literally calculate sales productivity. For instance, if your team makes 1,000 sales calls each week (a measure of ef?ciency), and each call yields $50 (a measure of effectiveness), then productivity for the week will be $50,000. However, the value in distinguishing the terms is really in knowing where your sales improvement efforts are exerting force. The software you buy to improve the ef?ciency of your sales might not have any impact on its effectiveness, and vice versa. Knowing the difference is critical to good planning. The differences between sales productivity, ef?ciency, and effectiveness are subtle but important: Sales productivity is boosted by improving the ef?ciency and effectiveness. Ef?ciency is comparatively simple to improve because it is often just a re-allocation of current salesperson effort. Effectiveness can be much more challenging because it requires improved salesperson capability. To-date, no one has written that Of?cial Sales Dictionary, and it sure will be useful when it comes. Perhaps these terms will be the ?rst three entries. NEWSLETTER TOPICS Agile Sales Agile Sales Management Awards Events Media Articles News Pipeline Management / Forecasting Sales Coaching Sales Management Sales Metrics Sales Operations Sales Training TAGS article award ebook event news research paper video webinar SEARCH keyword, tag, topic https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 24/67

25. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency ,  Overview Overview IT Colony is a well-known neighborhood of Mumbai. Several educational institutes, entertainment centers are located in and around the area, which makes living here extremely convenient. The presence of well-equipped healthcare centers and hospitals in close proximity makes the IT Colony one of the sought-after residential destinations in Mumbai. The presence of basic amenities and other facilities has made the home seekers look for properties for sale in IT Colony. Connectivity in IT Colony Commutation is hassle free for the residents of this locality. The IT Colony is well connected to different parts of Mumbai through excellent road connectivity and bus services. The railways station and inter/ intra city bus station are just a few kilometers away from the IT Colony. With state and other local buses, travelling to nearby locations is very convenient. Good connectivity is one of the major reasons why demand for property in IT Colony is increasing rapidly. Real estate in IT Colony In the last few months, the IT Colony has witnessed proli?c and exponential growth and it has now turned out to be one of the most proffered residential hubs in the Mumbai. Smooth connectivity is one of the major reasons for the increase in demand for property in IT Colony. The rapid pace of development is attracting many builders to purchase plots in IT Colony so that they can construct affordable houses for the home seekers.   Services marketing Company in KOTHRUD Marketing Company in Koregaon Park Marketing Company in Kondhwa Marketing Company in Kondhwa Budruk Marketing Company in Kharadi Marketing Company in Katraj Marketing Company in Kalyani Nagar Marketing Company in Marketing Company in Aundh Marketing Company in Wakad Marketing Company in Wagholi Marketing Company in Talegaon Dabhade Marketing Company in Sinhagad Road Marketing Company in Shivajinagar Marketing Company in Pimpri Marketing Company in Pimple Saudagar Marketing Company in Pimple Services marketing agencies Services marketing agencies https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 25/67

26. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Kalewadi Marketing Company in Hinjewadi Marketing Company in Dhayari Marketing Company in Dhanori Marketing Company in Deccan Gymkhana Marketing Company in Chikhali Marketing Company in Camp Marketing Company in Bavdhan Marketing Company in Undri Marketing Company in Pimpri Chinchwad Nilakh Marketing Company in Pashan Marketing Company in NIBM Marketing Company in NIBM Annexe Marketing Company in Mundhwa Marketing Company in Magarpatta Marketing Company in Hadapsar Marketing Company in Balewadi KOTHRUD Koregaon Park Kondhwa Kondhwa Budruk Kharadi Katraj Kalyani Nagar Kalewadi Hinjewadi Dhayari Dhanori Deccan Gymkhana Chikhali Camp Bavdhan Undri Pimpri Chinchwad Aundh Wakad Wagholi Talegaon Dabhade Sinhagad Road Shivajinagar Pimpri Pimple Saudagar Pimple Nilakh Pashan NIBM NIBM Annexe Mundhwa Magarpatta Pune Pimpri-Chinchwad Aurangabad Kolhapur Nashik Nagpur Ahmednagar Akola Amravati Hadapsar Balewadi Field Marketing Sales Dedicated Marketing Team https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 26/67

27. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Door To Door Marketing Field Sales Merchant & Seller Face To Face Marketing Direct selling Acquisition B To B Marketing Door to Door Sales Street Marketing Dealer Marketing Sales Staff Shopping Centre Marketing Retail Marketing – The New B2B Sales Door To Door Marketing Retaility Sales Promotion Direct Marketing Mobile App Marketing Sales Coupons promotions B To B Marketing Merchant Acquiring consumer sales Direct Response Marketing Customer Acquisition promotions Street Team Marketing   Services marketing, Services marketing agencies, Services marketing agencies , Services marketing agencies , , ,   Services marketing agencies It Colony mumbai Services marketing agencies Manisha Nagar Thane | Handbill Distribution agencies | mall Marketing agencies  December 14, 2019  dilipfulcrum Fulcrum Marketing is a strategic Services marketing agencies Manisha Nagar Thane . Our team of marketing consultants also specialise in marketing planning and Services marketing for all types of business of any size. https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 27/67

28. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Services marketing agencies Manisha Nagar Thane Marketing and Advertising and innovation for lasting connections with your audience. We are strategists, designers and Experience the Fulcrum Marketing Strategy Development Process. As a  agency, we transform the way brands and organisations connect with and enable people. We create ideas that rede?ne communications, product and service experiences. Building brand equity by making a positive impact on people’s lives. Creating ideas that move people. We create compelling Marketing Campaigns that will help you achieve your objectives and targets. Whether you’re looking to attract new clients or sell more products or services to existing customers or raise brand awareness. Our Marketbeats agency target based services combine with our strategic planning and account direction skills for your consumer or trade campaign. We are happy to manage the media schedule on your behalf liaising directly with print and online publishers to provide artwork and copy instructions. MARKETING STRATEGY Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy. The best marketing strategy does not start with creative, it starts with a marketing process. The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership. Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow. The process looks at your whole business with the aim to maximise the potential by focussing on: reviewing your marketing conditions https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 28/67

29. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency reviewing your current marketing challenges and capabilities identifying and maximising competitive advantage creating and amplifying market positioning developing new revenue sources maximising market communication techniques Set your sales team Action Orientated Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum. Your Challenges Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you. Approach The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market. Bene?ts Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through speci?c actions to implement, or the Fulcrum team implement them for you. Development Process Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address speci?c growth challenges and opportunities. 1. Seek and learn. https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 29/67

30. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Information Gathering – The ?rst step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential? 2. Set the hypothesis. Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business. 3. Set the course. Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and speci?c actions stemming from the strategies. 4. Build a foundation. This stage involves developing a compelling ‘marketing tool box’ that clearly de?nes your value to the target audience and creates appropriate messages and triggers to sale. 5. Implement and educate. The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources. Business-to-Business Marketing Strategies What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry. Referral Programs Word of Mouth Plus Trade Shows Outdoor Advertising https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 30/67

31. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Choosing the Right Marketing Agency: If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. Making Marketing Plans Happen A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step. Services marketing agencies Manisha Nagar Thane SALES METHODOLOGIES   https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 31/67

32. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales methods There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it. AIDA Method Need satisfaction AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the The need satisfaction technique is a question and steps a client will undertake from when they ?rst answer technique to make the client to recognise the becomes aware of the product or service, to when they need for your offering. This then leads to the client are making a purchase decision. agreeing that they have a need to be ful?lled, which leads to you showing them how your offer can satisfy Attention – Get the other person’s interest their needs. This method is based on a win-win Interest – Spark their curiosity approach for both the sales person and the client. Desire – Create the need Action – Get them to commit to something  Step process Depth Theory The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to Depth Theory is when a creation of trust occurs after sale follow ups. The 7 steps are: between the buyer and seller. The seller uses expertise 1.   Planning and preparation in their product, service or industry to create trust 2.   Introduction or opening between themselves and the buyer. The client will see 3.   Questioning the salesperson as an expert in that area and will trust 4.   Presentation them to solve the issues that they have. 5.   Overcoming objections/negotiating 6.   Closing 7.   After-sales follow-up Services marketing agencies Manisha Nagar Thane communication and Services marketing management https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 32/67

33. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience ef?ciently through different information channels. There are many bene?ts of successfully managing these marketing communications, including, but not limited to: A higher Return on Investment  (ROI) Reaching more of your target audience Reduced costs for Services marketing Types of market segmentation: Demographic segmentation: gender, age, income, education, occupation Geographic segmentation: city, state, country Psychographic segmentation: attitudes, values, attitudes, lifestyle Behavioural segmentation: purchasing patterns, loyalty status   Implementing a Services marketing Strategy   Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Services marketing agencies . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time. Services marketing Strategy and Planning Implement your marketing plan Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens. Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload. https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 33/67

34. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople. Cost The cost of everything in the plan needs to be included in a budget. If your ?nances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast. Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.   Marketing Execution – Plan, Execute, Track, Measure Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Services marketing agencies . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results. Create your marketing strategy Write a marketing execution plan Decide how to market your product or service to How to identify your objectives and write a plan that potential customers by developing a marketing strategy will help your marketing generate sales, including that positions your product to particular customers tactics and objectives Marketing on a tight budget Services marketing agencies Manisha Nagar Thane https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 34/67

35. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency How to get the most out of a small or limited marketing How to market your business effectively in pune budget using cost-effective marketing methods such as including researching your target audience and Public Relations and online marketing establishing new contacts   Product Sampling : B2B Marketing:  Face To Face Marketing :  Fulcrum are a highly Fulcrum is a magnet for face to face ?eld marketing is also recommended provider businesses with well-de?ned called personal selling or door to door of product sampling staff. We goals and a desire to harness the marketing, customers are met directly specialise in the implementation of latest advantages that marketing in order to sell their products, using sampling campaigns using our in and technology can offer. this method of ?eld marketing. house sampling team and logistical know-how. Guerrilla Marketing: Dealer Marketing:  Direct Marketing:   When it comes to guerrilla Dealer marketing is of utmost we can help with everything marketing the gloves are off. They importance for the success of any from planning and design to production are usually low budget campaigns brand. For most brands, dealers, and delivery ensuring your direct but with the right imagination and distributors and resellers are marketing campaigns are delivered on ideas they offer up some critical links to success. time to the highest quality. unprecedented results Retail Audits & Merchandising: Retail Marketing: Direct Selling :  Auditing takes the reps out off the Fulcrum is a dynamic-retail Much like product demonstrations front line and away from the marketing agency born in these campaigns have brand reps or consumer. Auditing teams are tradition, fueled by innovation, ambassadors at the center of them. used by marketers to monitor and living at the intersection of The difference is it’s more about the traditional marketing strategies commerce and imagination. selling of the product that they put in place across retail. https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 35/67

36. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Door To Door marketing : Product Demonstrations: Street Marketing:  Nothing beats the reality that As mentioned already, demo days are a We will still need to spend time one gets when you can interact popular tool of ?eld marketing. These interacting with people, face-to- with potential clients face to face campaigns can stretch from as little as face, Street Marketing. Personal physically moving from door to one week to 6 months however some interaction is what makes the door within a community or are continuous and full time. world go around household to household,   Dedicated Marketing Team Field Marketing Sales Merchant & Seller Door To Door Marketing Field Sales Acquisition Face To Face Marketing Direct selling Street Marketing B To B Marketing Door to Door Sales Shopping Centre Marketing Dealer Marketing Sales Staff Door To Door Marketing Retail Marketing – The New B2B Sales Direct Marketing Retaility Sales Promotion B To B Marketing Mobile App Marketing Sales Coupons promotions Direct Response Marketing Merchant Acquiring consumer sales Street Team Marketing Customer Acquisition promotions     Manisha Nagar, Thane Thane West is the part of Thane City which is situated in the north-eastern parts of Mumbai. Patlipada, Kolshet, Manorama Nagar, Kalwa, Kolshet Industrial Area, Manpada, Dhokali Naka, Mulund West, Ganesh Bawadi, Bhiwandi, Raheja Complex , Mulund East are its neighbouring locality while Bhiwadi, Dombivli, Mulund East, Kandivali West, Mira Bhayandar are its neighbouring cities. Brahmand Patlipada Link Road, Akbar Camp Road, Kolshet Road are arterial roads to Thane West which further connects with the NH 48. Thane is Just 4.5 km from Thane West via Ghodbunder Road. NH 48 is just 1.5 km away from Thane West via Mahatma Phule Marg and Brahmand Road. Thane West is the part of Thane City which is situated in the north-eastern parts of Mumbai. Patlipada, Kolshet, Manorama Nagar, Kalwa, Kolshet Industrial Area, Manpada, Dhokali Naka, Mulund West, Ganesh Bawadi, Bhiwandi, Raheja Complex , Mulund East are its neighbouring locality while Bhiwadi, Dombivli, Mulund East, Kandivali West, https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 36/67

37. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Mira Bhayandar are its neighbouring cities. Brahmand Patlipada Link Road, Akbar Camp Road, Kolshet Road are arterial roads to Thane West which further connects with the NH 48. Thane is Just 4.5 km from Thane West via Ghodbunder Road. NH 48 is just 1.5 km away from Thane West via Mahatma Phule Marg and Brahmand Road. Thane is known as the City of Lakes for the 35 lakes that the region contains. Most of these lakes are in Thane West, the most famous of which is the Masunda Lake or Talao Pali. It is a huge tourist attraction for its spectacular beauty and boating and water scooter facilities. The lake also has cultural and religious importance because the Kopineshwar Temple, which is Thane’s oldest temple situated on the banks of the lake. The lakes are not the only thing that Thane West can boast of in terms of natural beauty. It comes under the jurisdiction of Thane Municipal Corporation which take cares about the civic facilities of the area such as water, electricity, road, transport, highways, parks, sanitation, garbage disposal, etc. Thane West, an area that is quickly becoming a dream residential area for its ability to provide a slice of authentic Mumbai city life with the added advantage of more greenery, open spaces, and reduced pollution. For people who enjoy the material things in life, there is a multitude of places to visit in Thane West. In order to cater to the needs of its residents, Thane West has imploded in terms of malls, entertainment centres and hangout spots. It also has a number of reputed schools and colleges. Some of the key residential projects in Thane West are Dev Land Ashoka, Dosti Desire Dosti Pearl, JVM Sky Court, Wadhwa Courtyard Onyx, Rutu City among others. Connectivity and Transit Points: Thane West is extremely well connected to other major cities and parts of the state. The Eastern Express Highway is one of the well-maintained highways in the country and it connects Mumbai to various cities via Thane. The inner roads of Thane West are also broader and more properly maintained than Mumbai’s roads. Thane West is linked by Mulund of Mumbai’s eastern suburbs, Borivali of Mumbai’s western suburbs and Bhiwandi, which is the junction of Kalyan-Dombivali and Vasai-Virar. Hence, it is accessible from almost every part of Mumbai. Chhatrapati Shivaji International Airport which is located at a distance of 19.9 km via Eastern Express Highway/Mumbai-Agra National Highway. Thane, Mulund, Nahur are nearby railway station to Thane West. However, Thane is the nearest Railway Station which is located at a distance of 11 km via Eastern Express Highway. Thane Junction has connected via the Central Railway to South Mumbai and also via Kalyan Junction to remote places like Karjat, Kasara, and Khopoli. The suburban local trains go downwards towards Karjat and Kasara and upwards towards CST. Thane is accessible by BEST buses which cater to people commuting to places like Ghatkopar, Andheri, Borivali, and Trombay. TMT buses are the main source of transport towards Bhiwandi and inside Thane City. RTS BEST (A/C super) buses ply towards south Mumbai. NMMT buses ply in towards Vashi, MBMT towards Bhayander, KDMT towards Kalyan and Bhiwandi, and MSRTC or ST buses ply from Thane to various other destinations across Maharashtra. There are also private buses that travel within Thane West, due to an inadequacy of public transport within Thane proper. https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 37/67

38. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Major Landmarks: Upvan Lake Tikuji-Ni-Wadi Suraj Water Park Ovalekar Wadi Butter?y Garden Talao Pali Lake Kokanipada Waterfall Employment Hubs near Thane West: MIDC (27.5 km) Safety Shield Industries (5.4 km) V & V Pharma Industries (4.6 km) ThaneOne Corporate Business IT Park (4 km) Ashar IT Park (9 km) Odyssey IT Park (10.3 km) Factors for Growth in the Past: The accessibility that the railway line gave Thane made it an attractive place to reside in and it began to grow from a collection of villages to a prosperous town and slowly to a bustling city environment. Thane West’s scenic beauty, with its lakes and hills, made it a popular tourist spot, which became a major source of income for the area. Since it was so well connected to the rest of Mumbai and much less crowded and populated than Mumbai, thousands of residents of Mumbai moved to Thane. The city has transformed from a manufacturing hub to being economically driven by the services sector in response to the residential boom that the area has experienced over the last few years. Factors for Growth in the Future The continued entrance of residents in search of the balance between the cosmopolitan experience and the suburban way of life is the key factor that is driving the growth of Thane. The government has also tried to maintain the beauty and natural integrity of the lakes, botanical gardens, hills, and other tourist attractions in Thane West in order to make sure that the place remains a popular attraction for visitors for years to come. The increased population places an increased demand on the residential real estate market and service sector, leading to a greater need for of?ce spaces and shops. All the above-mentioned factors contributed to the demand for rental properties in Thane West. Infrastructure Development (Social & Physical): The locality has a good retail market with malls, shopping plazas, shopping complexes, retail outlets, stationery shops, and grocery outlets. These include Korum Mall, R Mall, Cosmos Mall, R City Mall, Raghuleela Mall, In?niti Mall, Inorbit https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 38/67

39. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Mall Vashi to name a few. Thane West possesses best-in-class infrastructural facilities: It has many reputed schools in and around the area such as Orchids The International School, Podar International School, Rainbow International School, Sulochana Devi Singhania School, Hiranandani Foundation School, St. Xaviers English High School & Junior College, Radcliffe School among few. For the health needs of its residents, Thane West has well-known hospitals like Hiranandani Hospital, Revival Bone & Joint Hospital and Kaushalya Medical Foundation. It is home to some of the most famous restaurants, pubs, cafes and eating joints such as Rude Lounge, California Bar & Restaurants, Vaibhav Family Restaurant & Bar, The Waterhouse Deli, The Road House, Prashant Family Restaurant & Bar, Priya Bar & Restaurant etc. Some of the renowned hospitals providing healthcare facilities to the residents of Thane West are Hiranandani Hospital, Kevalya Hospital, Titan Hospital, Vedant Hospital, Bethany Hospital, Jupiter Hospital, Platinum Hospital Mulund, Varad Hospital & ICU, Fortis Hospital Mulund etc. All Localities in Thane All Localities in Thane, LOCALITY, JK Gram, Kapur Bawdi, Manpada, Mumbra, Uthalsar, Wagle Industrial Estate, Ghodbandar, Shree Nagar, Vasind, Anu Nagar, Majiwada, Lal Bahadur Shastri Road, Ghodbunder Road, Kasarvadavali, Kolshet Road, Panch Pakhadi, Pokhran Road No. 1, Vartak Nagar, Eastern Express Highway, LOCALITY, Charai, Waghbil, Savarkar Nagar, Balkum, Diva, Kalwa, Naupada, Thane West, Patlipada, Thane East, Brahmand, Azad Nagar, Vishnu Nagar, Vasant Vihar, Teen Hath Naka, Hiranandani Estate, Owale, Bhayanderpada, Kopri, LOCALITY, Khopat, Dhokali, Shilphata, Jambli Naka, Pokhran Road No. 2, Louis Wadi, Daighar Gaon, Khidkali, Usarghar Gaon, Desai Village, anand nagar, Kasheli, Khardipada, Mogarpada, Talav Pali, Padle Gaon, Runwal Nagar, Kolbad Road, Samata Nagar, LOCALITY, Parsik Nagar, Kharegaon, Manisha Nagar, Ram Maruti Road, Ghantali, Gokul Nagar, Vrindavan Society, Shreerang Society, Oswal Park, Badlapur, Bhiwandi, Dahisar, Agasan, Pale Gaon, Ambivli, Kalyan Shilphata Road, Shahapur 7. Field Marketing agencies Manisha Nagar Dedicated Marketing Team agencies Manisha Naga Door To Door Marketing agencies Manisha Nagar Thane Face To Face Marketing agencies Manisha Merchant & Seller Acquisition agencies Manisha Nagar Thane Nagar Thane  B To B Marketing agencies Manisha Nagar Thane  Street Marketing agencies Manisha Nagar Thane Dealer Marketing agencies Manisha Nagar Thane Shopping Centre Marketing agencies Manisha Naga Retail Marketing – The New Thane Retaility agencies Manisha Nagar  Manisha Door To Door Marketing agencies Manisha Nagar Nagar Thane Thane Direct Marketing agencies Manisha Nagar Thane  https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 39/67

40. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Merchant Acquiring agencies Manisha Nagar B To B Marketing agencies Manisha Nagar Thane Thane Direct Response Marketing  agencies Manisha Customer Acquisition agencies Manisha Nagar Thane Nagar Thane Street Team Marketing agencies Manisha Nagar Thane Sales agencies Manisha Nagar Thane Field Sales agencies Manisha Nagar Thane  Direct selling agencies Manisha Services marketingagencies Maharashtra Nagar Thane Door to Door Sales agencies Manisha Mumbai City  Nagar Thane mumbai-suburban Sales Staff agencies Manisha Nagar Thane  Services marketing  agencies Thane  B2B Sales agencies Manisha Nagar Thane Services marketing agencies Navi Mumbai Services marketing agencies Mira-Bhayandar Services marketing agencies Vasai-Virar Services marketing agencies Ulhasnagar Services marketing Ambarnath agencies Services marketing agencies  Panvel  Sales Promotion agencies Manisha Nagar Thane Sales Coupons promotions agencies Manisha Nagar  Thane consumer sales promotions  agencies  Manisha Nagar Thane  Thane,  Manisha Nagar Thane , Services marketing agencies , Services marketing agencies Manisha Nagar Thane   Services marketing agencies LOCALITY mumbai | h2h marketing agencies | retailer marketing agencies  December 14, 2019  dilipfulcrum https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 40/67

41. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Fulcrum Marketing is a strategic Services marketing agencies LOCALITY mumbai . Our team of marketing consultants also specialise in marketing planning and Services marketing for all types of business of any size. Services marketing agencies LOCALITY mumbai Marketing and Advertising and innovation for lasting connections with your audience. We are strategists, designers and Experience the Fulcrum Marketing Strategy Development Process. As a  agency, we transform the way brands and organisations connect with and enable people. We create ideas that rede?ne communications, product and service experiences. Building brand equity by making a positive impact on people’s lives. Creating ideas that move people. We create compelling Marketing Campaigns that will help you achieve your objectives and targets. Whether you’re looking to attract new clients or sell more products or services to existing customers or raise brand awareness. Our Marketbeats agency target based services combine with our strategic planning and account direction skills for your consumer or trade campaign. We are happy to manage the media schedule on your behalf liaising directly with print and online publishers to provide artwork and copy instructions. MARKETING STRATEGY Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy. The best marketing strategy does not start with creative, it starts with a marketing process. https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 41/67

42. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership. Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow. The process looks at your whole business with the aim to maximise the potential by focussing on: reviewing your marketing conditions reviewing your current marketing challenges and capabilities identifying and maximising competitive advantage creating and amplifying market positioning developing new revenue sources maximising market communication techniques Set your sales team Action Orientated Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum. Your Challenges Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you. Approach The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market. Bene?ts https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 42/67

43. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through speci?c actions to implement, or the Fulcrum team implement them for you. Development Process Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address speci?c growth challenges and opportunities. 1. Seek and learn. Information Gathering – The ?rst step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential? 2. Set the hypothesis. Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business. 3. Set the course. Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and speci?c actions stemming from the strategies. 4. Build a foundation. This stage involves developing a compelling ‘marketing tool box’ that clearly de?nes your value to the target audience and creates appropriate messages and triggers to sale. 5. Implement and educate. The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources. https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 43/67

44. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Business-to-Business Marketing Strategies What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry. Referral Programs Word of Mouth Plus Trade Shows Outdoor Advertising Choosing the Right Marketing Agency: If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. Making Marketing Plans Happen A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step. Services marketing agencies LOCALITY mumbai SALES METHODOLOGIES   https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 44/67

45. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales methods There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it. AIDA Method Need satisfaction AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the The need satisfaction technique is a question and steps a client will undertake from when they ?rst answer technique to make the client to recognise the becomes aware of the product or service, to when they need for your offering. This then leads to the client are making a purchase decision. agreeing that they have a need to be ful?lled, which leads to you showing them how your offer can satisfy Attention – Get the other person’s interest their needs. This method is based on a win-win Interest – Spark their curiosity approach for both the sales person and the client. Desire – Create the need Action – Get them to commit to something Depth Theory  Step process https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 45/67

46. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Depth Theory is when a creation of trust occurs The 7 step process is a plan of action that starts at the between the buyer and seller. The seller uses expertise planning and preparation to make the sale and leads to in their product, service or industry to create trust after sale follow ups. The 7 steps are: between themselves and the buyer. The client will see 1.   Planning and preparation the salesperson as an expert in that area and will trust 2.   Introduction or opening them to solve the issues that they have. 3.   Questioning 4.   Presentation 5.   Overcoming objections/negotiating 6.   Closing 7.   After-sales follow-up Services marketing agencies LOCALITY mumbai communication and Services marketing management Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience ef?ciently through different information channels. There are many bene?ts of successfully managing these marketing communications, including, but not limited to: A higher Return on Investment  (ROI) Reaching more of your target audience Reduced costs for Services marketing Types of market segmentation: Demographic segmentation: gender, age, income, education, occupation Geographic segmentation: city, state, country Psychographic segmentation: attitudes, values, attitudes, lifestyle Behavioural segmentation: purchasing patterns, loyalty status   Implementing a Services marketing Strategy   https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 46/67

47. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Services marketing agencies . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time. Services marketing Strategy and Planning Implement your marketing plan Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens. Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload. Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople. Cost The cost of everything in the plan needs to be included in a budget. If your ?nances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast. Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.   https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 47/67

48. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Marketing Execution – Plan, Execute, Track, Measure Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Services marketing agencies . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results. Create your marketing strategy Write a marketing execution plan Decide how to market your product or service to How to identify your objectives and write a plan that potential customers by developing a marketing strategy will help your marketing generate sales, including that positions your product to particular customers tactics and objectives Services marketing agencies LOCALITY mumbai Marketing on a tight budget How to get the most out of a small or limited marketing How to market your business effectively in pune budget using cost-effective marketing methods such as including researching your target audience and Public Relations and online marketing establishing new contacts   Product Sampling : B2B Marketing:  Face To Face Marketing :  Fulcrum are a highly Fulcrum is a magnet for face to face ?eld marketing is also recommended provider businesses with well-de?ned called personal selling or door to door of product sampling staff. We goals and a desire to harness the marketing, customers are met directly specialise in the implementation of latest advantages that marketing in order to sell their products, using sampling campaigns using our in and technology can offer. this method of ?eld marketing. house sampling team and logistical know-how. https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 48/67

49. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Dealer Marketing:  Direct Marketing:   Guerrilla Marketing: Dealer marketing is of utmost we can help with everything When it comes to guerrilla importance for the success of any from planning and design to production marketing the gloves are off. They brand. For most brands, dealers, and delivery ensuring your direct are usually low budget campaigns distributors and resellers are marketing campaigns are delivered on but with the right imagination and critical links to success. time to the highest quality. ideas they offer up some unprecedented results Retail Audits & Merchandising: Retail Marketing: Direct Selling :  Auditing takes the reps out off the Fulcrum is a dynamic-retail Much like product demonstrations front line and away from the marketing agency born in these campaigns have brand reps or consumer. Auditing teams are tradition, fueled by innovation, ambassadors at the center of them. used by marketers to monitor and living at the intersection of The difference is it’s more about the traditional marketing strategies commerce and imagination. selling of the product that they put in place across retail. Door To Door marketing : Product Demonstrations: Street Marketing:  Nothing beats the reality that As mentioned already, demo days are a We will still need to spend time one gets when you can interact popular tool of ?eld marketing. These interacting with people, face-to- with potential clients face to face campaigns can stretch from as little as face, Street Marketing. Personal physically moving from door to one week to 6 months however some interaction is what makes the door within a community or are continuous and full time. world go around household to household,   Field Marketing Sales Dedicated Marketing Team Door To Door Marketing Field Sales Merchant & Seller Face To Face Marketing Direct selling Acquisition B To B Marketing Door to Door Sales Street Marketing Dealer Marketing Sales Staff Shopping Centre Marketing B2B Sales Door To Door Marketing https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 49/67

50. 20/11/2020 Services marketing agencies mumbai Archives - Marketing Agency Retail Marketing – The New Sales Promotion Direct Marketing Retaility Sales Coupons promotions B To B Marketing Mobile App Marketing consumer sales Direct Response Marketing Merchant Acquiring promotions Street Team Marketing Customer Acquisition     LOCALITY, mumbai Seven islands came together to constitute present day Mumbai. During the mid-18th century, Mumbai was reshaped by reclaiming the area between the seven islands from the sea. Bombay was characterized by economic and educational development in the 19th century. Upon India’s independence, the city was incorporated into Bombay State. In 1960, a new state of Maharashtra was created with Bombay as the capital. The city was renamed Mumbai in 1996. Mumbai is the ?nancial and entertainment capital of India. The city houses important ?nancial institutions such as the Reserve Bank of India, the SEBI, the Bombay Stock Exchange, the National Stock Exchange of India and corporate headquarters of numerous Indian companies and multinational corporations. Mumbai has evolved into a global ?nancial hub. Mumbai is the ?nancial and entertainment capital of India. The city houses important ?nancial institutions such as the Reserve Bank of India, the SEBI, the Bombay Stock Exchange, the National Stock Exchange of India and corporate headquarters of numerous Indian companies and multinational corporations. Mumbai has evolved into a global ?nancial hub. It is home to some of India’s premier scienti?c and nuclear institutes such as BARC, NPCL, AERB, AECI and the Department of Atomic Energy. The city also houses India’s Bollywood movie industry. Mumbai’s business opportunities, as well as its potential to offer a higher standard of living, attract migrants from all over India, making the city a melting pot of many communities and cultures. In 1950, municipal limits of Bombay were expanded by merging the Bombay Suburban District and Bombay Island City to form Greater Bombay Municipal Corporation (GBMC). In 1979, a sister township of New Bombay(Navi Mumbai) was founded by the City and Industrial Development Corporation (CIDCO) across Thane and Raigad districts to help decongest and control Bombay’s population. Textile industry in Mumbai largely disappeared in 1982. Since then, Mumbai’s defunct cotton mills have become the focus of major redevelopment. https://fulcrumresources.net/tag/services-marketing-agencies-mumbai/ 50/67