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Basics of Membership Growth Keys to Success

Learn the keys to engaging with prospective members, keeping new members involved, maintaining contact, and leveraging club service lanes and special committees for successful membership growth. Discover tips for personal contact, mentoring, and ongoing engagement strategies.

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Basics of Membership Growth Keys to Success

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  1. Basics of Membership GrowthKeys to Success • Engagement with the Prospective Member • New Member Continued Engagement • Remain in Contact After the Red Badge Year • Fully Engaged Membership Lane Members • Club Service Lanes and Special Committees

  2. Engagement with Prospective Member • Personal (email and phone) contact with the Prospective Member • Meet for coffee and or invite to a meeting • If at a meeting sit with the prospective member • Provide club meeting options and information about other clubs • Gain understanding the Prospective Member’s expectations of being a Rotarian • Provide information about all club activities and the benefit Rotary International provides to communities worldwide

  3. New Member Continued Engagement • Provide the new member with our club’s Welcome Book containing: Club Organization, New Member Assimilation, Fellowships, Club Traditions, Fundraisers, Our Website, District 7620, Rotary International • Describe and assign Red Badge activities to meet other members • Actively invite the new member to club activities • Review club committees and have the new member join at least two • Invite the new member to a New Member Orientation meeting • Explain benefits of attending RLI, District and RI events • Ask the new members to select a mentor

  4. Remain in Contact After the Red Badge Year • Continued contact with Mentor (if one selected when joining) • Ask the member to due a classification speech • Track member’s engagement with club activities, if there is a drop off in engagement find out why • Ask to continue in RLI and to become a club committee chair • Ask to be part of our volunteer Tete to Tete program, (a one on one meeting arranged by a blind draw with another club member). • Always provide transparency with club leadership • Ask to be part of the club leadership

  5. Rotary Club of Annapolis Membership Lane • Application Review Committee • Membership Development Committee • New Member Orientation Committee • Member Mentor Committee • Prospective Member Introduction is done by various committee members

  6. Club Service Lanes and Special Committees • Service Lanes: International, Community, Club, New Generations, Membership, Public Relations • Special Committees: Crab Feast, Black Tie and Diamonds , Club Foundation, Long Range Planning, Meeting, Document Review, Budget, Service Above Self, District Awareness, Financial

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