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College Town Master Plan: Enhancing Retail and Traffic Flow in University Precincts

This master plan, created in 2002, outlines strategies for improving retail zones and traffic patterns in college town areas, emphasizing the importance of student demographics in retail sales. The plan features case studies from various prominent universities to inform future development.

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College Town Master Plan: Enhancing Retail and Traffic Flow in University Precincts

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  1. COLLEGE TOWN MASTERPLANAuthor: Denise B. Clapp UNIVERSITY OF KENTUCKY LEXINGTON FAYETTE URBAN COUNTY GOVERNMENT April 5, 2002 AYERS/SAINT/GROSS

  2. MLK Small Area Plan

  3. COLLEGE TOWN STUDY

  4. NORTH PRECINCT Univ of Kentucky Princeton University Univ of North Carolina University of Georgia EAST PRECINCT CENTRAL PRECINCT WEST PRECINCT Georgetown Univ. Duke University Arizona State Univ. University of Virginia Vanderbilt University Johns Hopkins Univ. Univ. of Pennsylvania Northwestern Univ.

  5. SINGLE LOADED RETAIL OCCURS ON THE NORTH SIDE OF EAST/WEST STREETS

  6. DOUBLE LOADED RETAIL OCCURS ON NORTH/SOUTH STREETS

  7. RETAIL STREETS ARE USUALLY ON THE RIDGE LINE / HIGH GROUND

  8. APPROXIMATELY 1,200 FEET OF RETAIL OR APPROXIMATELY 80,000 SQ FT

  9. STUDENT POPULATION ONLY PROVIDES 20% OF SALES FOR RETAIL

  10. COMMERCIAL COLLEGE TOWN STREET HAS 15 TO 20,000 CARS PER DAY

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