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Effective President from Day 1: Meetings, Marketing, Momentum, Management

Learn how to be an effective president from day one with Wil Antonides of ALP NALS of West Michigan. Topics covered include board meetings, marketing, momentum, and management. Discover strategies for productive meetings, effective marketing, maintaining momentum, and managing your team.

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Effective President from Day 1: Meetings, Marketing, Momentum, Management

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  1. After the InstallationHow to be an effective president from day 1 Wil Antonides, ALP NALS of West Michigan

  2. Who’s here today?

  3. Topics we’ll cover today: • Meetings – Board Meetings vs Bored Meetings • Marketing – Your Role • Momentum – What is it and how do you keep it? • Management – You and your team

  4. Meetings Board Meetings – NOT Bored Meetings

  5. The power of the almighty agenda • YOU control what is discussed, when, for how long, and why • Decisions, decisions, DECISIONS! • Board Meetings are NOT the time to discuss reports that should have already been read – UNLESS there is a decision/action point • Agendas are not grocery lists or left-overs from last month’s meeting

  6. Sample Agenda

  7. Marketing

  8. Marketing • The Black Hole of non-profit organizations • You DON’T get what you pay for • “Spray and Pray” • Have some long-term investments: • Web site • Drive visitors • Use for members • Logo • Brochure • What works best in your community

  9. communications • With members • As often as possible by any means necessary • Social media • Constant Contact – email blasts • Need to Know basis • Accentuate the Positive - sincerity

  10. communications • With media • Press release • Cultivate ALL media outlets • With “market” • Cultivate relationship with Bar Association (local and state) • Watch the “legal” lingo we use.

  11. Whatever you do… • WHATever you communicate… • WHENever you communicate… • To WHOMever you communicate… KNOW YOUR TARGET & HAVE A MESSAGE • Considering Branding • Consistent logo • “Elevator pitch” in writing

  12. Momentum

  13. Those were the days orArchie Bunker is dead (literally) • Examine Board and Chapter Structure • Look at the Sacred Cows • Standing Rules • Students • Committee Structure • Don’t appoint any committees • See what needs attention – then appoint people who are interested and/or talented • If it bleeds, it leads

  14. Time won’t give me time… • Reasonable expectations of volunteers • The Buck Stops with You – Give yourself permission to stop the buck • You don’t have to do everything • You CAN’T do everything • Some very good ideas and well-intentioned things might have to go by the wayside • Cutting room floor

  15. management

  16. Get to work! • Start BEFORE Day 1 • What are your priorities? • Think about it….what do you REALLY want to do this term? • Raise membership • Consider quality and not quantity • Expand education • Increase certification • Be seen as a partner/resource in the legal community • Meet with you Board • Retreat – not surrender • Communicate your “vision” • START PLANNING!

  17. Your board: send in the clowns or a team of rivals

  18. A matter of style • No whining is tolerated without solutions • “If a problem has no solution, it may not be a problem, but a fact - not to be solved but to be coped with over time.” • Shimon Peres (1923-2014)

  19. The term…er, time…of your life • “You can set the table but you can’t make them eat. Some may go hungry.” • Carolyn Field, PP • If you make some changes, members may leave • Quality over quantity. • Leaving a Legacy • Success to me looks like ___________.

  20. You have been entrusted with a great honor

  21. Leadership Resources (samples, articles, copies of social media instructions, available at the NALS Professional Development website • Slides from this presentation will be posted later today • Questions?

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