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Discover the importance of involving influential individuals in your initiative. Gain support, credibility, and access to community history. Learn how to involve influential people early and often in your campaigns.
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Why involve influential people? • Involve the community. • Access to community history. • Gain support. • Lend credibility. • Sway opinions. • Resources.
Possible influential people: • Directors • Activists • Religious leaders • Business/Financial leaders • United Way members • Law enforcement
When do you involve influential people? • Early • Often • Special events • Critical points • Concentrated campaigns • Any time
How to involve influential people: • Decide who you want. • Determine their interests. • Contact and ask for participation. • Explain the ways to be involved. • Maintain involvement.