Sydney 2009 World Masters Games

1. Sydney 2009 World Masters Games

3. Record number of participants Unprecedented media coverage Economic impact higher than forecast Strong legacy for future hosts A new benchmark for World Masters Games

4. Record participants • 33,244 competitors, referees and paid accompanying people • 28,676 competitors (despite GFC and swine flu) • 8454 internationals from 95 countries • 2242 Canada • 1395 NZ • 899 US • 416 Russian Federation • 20,089 Australians • 9011 interstate visitors

5. Unprecedented media coverage • Getty images, film crew and Infostrada contributed to high media coverage • Games lead up (12 month period) • 8461 items and AUD $13.2 million in advertising value (ASR) • 10-18 October 2009 • 2647 television items $5.6 million ASR • 1487 radio items, $800,000 ASR • 517 press $1 million ASR Add logos, image and pie chart here

6. Economic and tourism benefits • Generated $60.2 million for the NSW economy • Interstate visitors stayed in Sydney 12 nights • International visitors stayed in Australia an average of 19.9 nights • 85% of visitors stayed in paid accommodation • 4 in 5 visitors say they are likely to return to Sydney for a holiday in the future • 97% cited the Games as the reason for coming to Sydney

7. Event research and athlete satisfaction • 3 in 4 of the survey had not attended a previous World Masters Games • 85% rated the overall service provided at the Games as either excellent or very good • 2 in 3 participants are likely to consider participating in the next World Masters Games in Turin

8. Legacy • Introduction of athletes oath • New benchmarks in a range of areas • Financial and in-kind support from Government(s) • Use of ‘Olympic’ venues • Media operations and relations • Use of web and social networking • Anti-doping guidelines and policy • History and Legacy Research report • Transfer of Knowledge