Breaking through the Glass Ceiling Building Your Brand as an Emerging Leader

1. Breaking through the Glass Ceiling Building Your Brand as an Emerging Leader Jo Miller, CEO,Women’s Leadership Coaching, Inc.

2. WELCOME • Raquel Smith • Sr. Business Analyst for brand protection & rights • eBay Women in Tech (eWIT) site Lead

3. @jo_miller Jo Miller • CEO of Women’s Leadership Coaching, Inc. • Helps women break into leadership in industries long considered “a man’s world,” such as technology, finance, and energy. • A leading authority on women’s leadership, Jo delivers more than 60 speaking presentations annually to audiences of up to 1,200 women. • Has traveled widely in Europe, Asia Pacific, and the Middle East to deliver keynotes and teach workshops for women’s conferences, professional associations, and corporate women’s initiatives.

4. THE EMERGING LEADER’S QUANDARY: You can’t get a higher level job without leadership experience… But you can’t get the experience without the job.

5. Are you the best-kept secret in your organization?

6. The Perception Gap

7. “Be famous for something! Know what is your claim to fame.” - General Manager, Software Industry

8. Who do you know who has branded themself well?

9. In this workshop Identify your ideal career niche Create a personal brand statement Make your brand visible

10. IDENTIFY YOUR IDEAL CAREER NICHE

11. The 3 essential elements for a great personal brand

12. Your ideal career niche

13. EXERCISE: • What is your ideal career niche?

14. Your ideal career niche

15. II. CREATE YOUR BRAND STATEMENT

16. “Be authentic about your own leadership style. Don’t try to change it.Own it. Communicate it. Put a value on it. Put a brand on it.” - Dr. RohiniAnand, SVP, Global Chief Diversity Officer, Sodexo

17. “I'd like to believe that I'm known as one who identifies, nurtures, and catalyzes talent, that gets things done with both courage and compassion.” Claire Babineaux-Fontenot, SVP & Chief Tax Officer, Wal-Mart

18. “I'd like to believe that I'm known as one who identifies, nurtures, and catalyzes talent, that gets things done with both courage and compassion.” Claire Babineaux-Fontenot, SVP & Chief Tax Officer, Wal-Mart

19. Finance Analyst The change agent Principal Software Engineer Turnaround architect for failing projects and teams Program Director Go-to person for strategy

20. “Make your brand scalable.” Krista Thomas, VP Marketing, Fan Appz

21. Your brand must evolve as you develop your career Entry-level brandsValuable contributor. Team-player. Specialist. Go-to person. Subject matter expert. Mid-level brands Strategist. Innovator. Change agent. People motivator. Project leader. Senior-level brands Visionary. Leader who develops leaders. Charismatic leader. Quiet Leader.Delivers results.

22. Ask yourself: • Where do I want to be in 2 years? In 5 years? • What brand do I need to become known for now, in order to get there?

23. EXERCISE: • What is your personal brand statement?

24. III. MAKE YOUR BRAND VISIBLE

25. “It’s not what you know or who you know. It’s who knows what you know.” Nora Denzel, SVP, Intuit

26. Results = Reward + Recognition Results = Reward + Recognition + Visibility

27. 3 Steps to Making Your Brand Visible • Work Less 5%

28. 3 Steps to Making Your Brand Visible • Work Less • Work hard on the right projects 5%

29. Women who have outstanding careers get there with a reputation for delivering results

30. “Make something great happen. No one tells you to do it,but they appreciate the results.” Nina Bhatti, Principal Scientist, HP Labs

31. Criteria for Career-Enhancing Projects: • Aligns with your brand and showcases it • Demonstrates your ability to deliver results • Directly supports your organization's strategic plan & goals • Improves the bottom line • Fulfills a specific, not general role (Technical track) • Exposes you to a new department, function or client (Management track) • Pushes the cutting edge in your field of expertise • Demonstrates higher level technical, business or leadership skills • Special projects sponsored by executives • Special task forces and committees.

32. EXERCISE: • Identify your next career-enhancing project or role.

33. 3 Steps to Making Your Brand Visible • Work Less • Work hard on the right projects • Promote your accomplishments 5%

34. “Self-promote in a way that is consistent with your brand.” - Helayne Angelus, Principal, Kalypso

35. How to Promote Accomplishments • Present in meetings. Invite leaders. • Send out a newsletter or regular status updates • Submit article to your organization’s newsletter • Write a blog, or paper for publication • Ask to be nominated for an award • Ask a colleague to “toot your horn”, and reciprocate • Speak on panels, and at conferences • Forward thank-you emails with “FYI”

36. 3 Steps to Making Your Brand Visible • Work Less • Work hard on the right projects • Promote your accomplishments 5%

37. In this workshop Identify your ideal career niche Create a personal brand statement Make your brand visible

38. @jo_miller This presentation is available at www.womensleadershipcoaching.com/ wtc.htm

39. “There is nothing untoward about being honest about what you do well.Your company cannot fully appreciate how to leverage you as a resource if the company does not have visibility into what your unique talents are. So, don't deny that of your company.Get out there. Make sure that people see you. Make certain that they know what you do well. And while you're doing that, make sure that you're lifting some other people up as you climb.” Claire Babineaux-Fontenot, SVP & Chief Tax Officer, Wal-Mart