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Explore the evolving landscape of the insurance sector in Saudi Arabia, key market leaders, growth projections, challenges, and future trends. Gain insights into regulatory environment, market share dynamics, and strategic positioning.
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Industry AnalysisInsurance In Saudi Arabia Strategic Marketing
Outline • Overview • Market leaders • Industry future and challenges • Q&A • References
Insurance Industry Overview • The role of the insurance sector is to be a cornerstone of the Saudi financial services sector by providing reliable risk transfer mechanisms, promoting long-term savings, and being a key enabler of a healthy Saudi economy • The industry has emerged as one of the fastest growing insurance industries in GCC and across the world • Regarding the global economic crisis the insurance industry has marinated its 30-35% annual growth rate • The first Saudi Arabian legislation regulating insurance was enacted in 2003 • The regulator is the Saudi Arabian Monetary Agency (SAMA)
Regulatory Environment • Co-operative Insurance Regulations • Foreign Ownership • Management and finances • Board members, senior managers, mergers and takeovers of insurance companies must be approved by SAMA. • Any change of ownership in shares exceeding 5% must be notified to SAMA. • SAMA has the right to set minimum and maximum limits of cover and of premiums • Retention of risk must not be below 30%
Industry Growth Gross Written Premiums 2006-2010
Industry Drivers • Low Penetration (total insurance premiums to gross domestic product) • Insurance Density (total insurance premiums to total population) • The number of companies is increasing • Strong government spending • Economic diversification are likely to increase the number of persons opting for insurance plans
It was the steppingstone to create a viable insurance industry in Saudi Arabia • Providing all types of insurance • invested heavily in the development of professional Saudi insurance employees • Contributed to the education and awareness of the society in regards to insurance • Developed new strategies and business plans concentrate on improvements in customer service, new products, and internal working environment
Market Share for 2011 Others Companies • Long experience • New products • Customer satisfaction • Work environment • International Experience • Specialized in healthcare • Long experience • Tailor-maid solutions
Market Share for 2010 Others Companies
Strategic Group For Insurance Industry Low Malath Service & Credibility ACIG High High Low Extend of Products
Industry Future • Takaful, Islamic insurance will be the fastest growing segments in the insurance industry in Saudi Arabia and expected to reach 12 billions in 2015 • The share of gross health insurance is likely to reach around 60% by 2015 • Non-life penetration will rise from 0.98% in 2010 to 1.25% by 2015 • General insurance sector is expected to grow around 13% from 2011-2015
Challenges • Issues with Islamic finance • increasing levels of competition • Lack of awareness • No official organization • No specialized human resources • Moral Hazards and Frauds • Too many parties involved in the process • Official organization (SAMA) • Insurance companies • Service providers • Customers (insured)
References • http://www.sama.gov.sa/sites/SAMAEN/Insurance/Pages/AboutISD.aspx • http://www.ameinfo.com/198489.html • http://www.zawya.com/arabic/story.cfm/sidZAWYA20111113104943/ • “Saudi Arabia Insurance Market Analysis”, Research report by RNCOS • http://www.argaam.com/article/articledetail/253804