Desktop Publishing: Creating Professional Publication Materials

2. DESKTOP PUBLISHING

3. Desktop Publishing - is the use of computer-based software and equipment to produce publication materials (includes use of graphics and text)

4. Traditional Publishing • DTP features equipment small enough to fit on a desk (hence the name), yet capable of producing very high quality, inexpensive documents • Once created by professional designers using very sophisticated equipment (tended to be very expensive) • Now computer users can produce similar professional materials

5. Basic Phases of DTP

6. Design • The creative process of combining lines, shapes, colors, textures and text for effective visual communication

7. Setup • Preparation of software to be used for creating the publication, involves paper size and margins

8. Typical Paper Sizes: • Letter: 8 ½” by 11” (most common) • Legal: 8 ½” by 14” • Broadsheet: 11” by 17” (also called “tabloid”)

9. Horizontal (Landscape) Vertical (Portrait) Page Layout: Page Orientation

10. Single Column: • suitable for smaller documents/page sizes (such as novels, basic books, etc.)

11. Multi-column: • two or more columns • the larger the sheet of paper, the greater the number of columns required (such as newspapers) • makes larger, more complex documents easier to read

12. Text • The preparation of all the written parts of the document, including font selection, paragraph formatting, and laying out of the text input

13. ALIGNING TEXT There are 4 main ways to align text in a document

14. Left Justified • text is lined up on left side and is jagged/uneven on right side • most commonly used justification zxc sdofis dfo v xcoviuoiuf sdoi sd iu iudy io o dfo s oiuoi sdfoiuwe fjlv v podi sdpf p xc p x xp cvpo p poibpo ic poivp pco vp df sido b iu dfoiudf oiuoidupewoi df sdf sfiosdufosduf spoisyfo oisduf rgiooeo ro eruyi wriowu oiweu dlkjs sdvb o pd sdoiusdofuoiosdfoig ieruoi uoe oer oiu oiu sdoidosdiouos o sdo soi uye fjl oeiu oiuwoe ohsdlkfhglkj blkxjcvluope o

15. Right Justified • text is lined up on right side and is jagged/uneven on left side • good for drawing attention to small sections zxc sdofis dfo v xcoviuoiuf sdoi sd iu iudy io o dfo s oiuoi sdfoiuwe fjlv v podi sdpf p xc p x xp cvpo p poibpo ic poivp pco vp df sido b iu dfoiudf oiuoidupewoi df sdf sfiosdufosduf spoisyfo oisduf rgiooeo ro eruyi wriowu oiweu dlkjs sdvb o pd sdoiusdofuoiosdfoig ieruoi uoe oer oiu oiu sdoidosdiouos o sdo soi uye fjl oeiu oiuwoe ohsdlkfhglkj blkxjcvluope o

16. Centre Justified • text is aligned along its centre • excellent for use as titles, subheadings, etc. • best for short sections of text zxc sdofis dfo v xcoviuoiuf sdoi sd iu iudy io o dfo s oiuoi sdfoiuwe fjlv v podi sdpf p xc p x xp cvpo p poibpo ic poivp pco vp df sido b iu dfoiudf oiuoidupewoi df sdf sfiosdufosduf spoisyfo oisduf rgiooeo ro eruyi wriowu oiweu dlkjs sdvb o pd sdoiusdofuoiosdfoig ieruoi uoe oer oiu oiu sdoidosdiouos o sdo soi uye fjl oeiu oiuwoe ohsdlkfhglkj blkxjcvluope o

17. Full Justified • text is lined up on BOTH the left and right margins • commonly used in multi-column documents (newspapers, magazines, newsletters) • tends to look cleaner than Left Justified • irregular spacing between words and letters creates full justification zxc sdofis dfo v xcoviuoiuf sdoi sd iu iudy io o dfo s oiuoi sdfoiuwe fjlv v podi sdpf p xc p x xp cvpo p poibpo ic poivp pco vp df sido b iu dfoiudf oiuoidupewoi df sdf sfiosdufosduf spoisyfo oisduf rgiooeo ro eruyi wriowu oiweu dlkjs sdvb o pd sdoiusdofuoiosdfoig ieruoi uoe oer oiu oiu sdoidosdiouos o sdo soi uye fjl oeiu oiuwoe ohsdlkfhglkj blkxjcvluope o

18. Image • The manipulation of pictures and other graphical elements; this involves cropping, color filtering, and hue and contrasts adjustments

19. File preparation • Also known as the pre-press stage. • Involves the application of design, setup and image into the document that is managed by DTP

20. Printing and Uploading • for print material -involves handing in the softcopy of the document to a professional printer for printing • For Web publishing - involves uploading or applying the content to a Web page

21. Important Considerations: • Content: info to convey to readers (what document says) • Character: mood created by document (fun, serious, business-like, etc.) • Purpose: what action is required by the reader (buy something, attend meeting, learn, etc.) • Form: type of document (newsletter, brochure, flyer, calendar, business card)

22. Important Considerations: • Aesthetics: overall appearance of document • Audience: who you intend to have read your document • Environment: where document will appear (on its own, in a magazine, etc.)

23. The 3 most important elements of a successful document are: • careful writing • thoughtful organization • effective design

24. The DTP Design Process: • Clarify your purpose • Know your audience • Gather ideas and material • Plan your document (rough designs) • Layout your publication • Choose the right paper (for printing) • Put it all together

25. References • https://www.eastwakeacademy.org • G.Lee, M.A., A.C. Maximo et al. Desktop Publishing. Fourth edition.Techfactors Inc. 2010