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Information & Publicity Guidelines

This document provides the legal basis, general principles, and technical guidelines for the communication and publicity requirements of the Greece-Bulgaria 2007-2013 Territorial Cooperation Programme. It aims to increase transparency, awareness, and accountability of EU funds, and provides practical tools and lessons learned for successful communication strategies.

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Information & Publicity Guidelines

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  1. Joint Technical Secretariat of the Programme “Greece-Bulgaria 2007-2011” Information & Publicity Guidelines European Territorial Cooperation Programme “Greece - Bulgaria 2007-2013” The Programme is co-funded by the ERDF and by national funds of the participating countries

  2. Joint Technical Secretariat of the Programme “Greece-Bulgaria 2007-2011” Information & Publicity Requirements • Legal basis • General principles • Communication strategy • Points to remember • Technical guidelines • Tools European Territorial Cooperation Programme “Greece - Bulgaria 2007-2013”

  3. Joint Technical Secretariat of the Programme “Greece-Bulgaria 2007-2011” Legal basis Commission regulation (EC) No 1828/2006 Articles 8 & 9 “The beneficiary shall be responsible for informing the public… about the assistance obtained from the funds” European Territorial Cooperation Programme “Greece - Bulgaria 2007-2013”

  4. Joint Technical Secretariat of the Programme “Greece-Bulgaria 2007-2011” General principles • Increase transparency and awareness of EU funds • Let the public know that EU money is being well spent • Helping others to benefit from your activities, good practices and results achieved • Ensure maximum benefit by multiplying the effects if EU funding • Creating awareness of project activities and results • Why is what you are doing important? European Territorial Cooperation Programme “Greece - Bulgaria 2007-2013”

  5. Joint Technical Secretariat of the Programme “Greece-Bulgaria 2007-2011” Your key to a successful communication strategy • Target groups to address • Who do you want to reach? • Define message • What do you want to say? • Identify means (outputs) • How should you say it? • Measure impact • Did it work? European Territorial Cooperation Programme “Greece - Bulgaria 2007-2013”

  6. Joint Technical Secretariat of the Programme “Greece-Bulgaria 2007-2011” Some lessons learned • Communicate clearly: don’t assume your target public is a specialist in your field • Differentiate process from result • “we had 3 group meetings and 4 filed trips” • “We shared our knowledge… to produce a guide…” European Territorial Cooperation Programme “Greece - Bulgaria 2007-2013”

  7. Joint Technical Secretariat of the Programme “Greece-Bulgaria 2007-2011” Technical guidelines • Publications • (brochures, leaflets, press releases, best practice guides etc.) • Requirements • EU flag emblem • Co-financing slogan • (Co-funded by the European Regional Development Fund and by national funds of the participating countries) • Flags of the participating countries • The Logo and slogan of the JTS European Territorial Cooperation Programme “Greece - Bulgaria 2007-2013”

  8. Joint Technical Secretariat of the Programme “Greece-Bulgaria 2007-2011” Technical guidelines • Websites, electronic information, audio-visual material • Requirements • Flags and slogans, as for publications • Hyperlink to the JTS, Managing Authority’s and DG Regio websites European Territorial Cooperation Programme “Greece - Bulgaria 2007-2013”

  9. Joint Technical Secretariat of the Programme “Greece-Bulgaria 2007-2011” Technical guidelines • Conferences, events, exhibitions • Requirements • EU flag displayed in meeting rooms, at conferences etc. • Flags and slogans on all documents and supports European Territorial Cooperation Programme “Greece - Bulgaria 2007-2013”

  10. Joint Technical Secretariat of the Programme “Greece-Bulgaria 2007-2011” Tools • EU logo • Download http://europa.eu/abc/symbols/emblem/download_en.htm • Graphical elements (colour, size, layout etc.) http://europa.eu/abc/symbols/emblem/graphics1_en.htm European Territorial Cooperation Programme “Greece - Bulgaria 2007-2013”

  11. Joint Technical Secretariat of the Programme “Greece-Bulgaria 2007-2011” Thank you for your attention Don’t hesitate to contact us! European Territorial Cooperation Programme “Greece - Bulgaria 2007-2013”

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