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TV AUDIENCE RESEARCH - Novemb e r-Decemb e r 2004. -

MEDIA CENT E R, Be l grad e 18.01.2005. TV AUDIENCE RESEARCH - Novemb e r-Decemb e r 2004. -. Organized by : Realiza tion : &. INTRODUCTION.

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TV AUDIENCE RESEARCH - Novemb e r-Decemb e r 2004. -

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  1. MEDIA CENTER, Belgrade 18.01.2005. TV AUDIENCE RESEARCH - November-December 2004. - Organized by: Realization: &

  2. INTRODUCTION • This survey on TV audience, whose main results are presented in this report, is the ninth in a row since 1998. The research is organized by IREX, and realized by Strategic Marketing & Media Research Institute, Belgrade. This is one of the largest surveys on TV audience realized in our country. • Purpose of all of the survey was to measure the audience of the most significant TV stations, as well as the audience of TV stations members and affiliates of ANEM. • The survey was conducted in the period of November 29 – December 5, 2004. • Data were obtained in the same manner as in the previous surveys, through combination of two TV measurement methods: on the basis of Diary, kept by the respondents from the territory of Serbia without Kosovo (all members of the selected households were aged 4+, a total of 4473 respondents) and on the basis of electronic TV audience measurement realized through peoplemeters and field research (average daily sample size: 2610 respondents, audience evidenced by minutes, provider of data AGB Strategic Research). • Average daily sample size: 8281 respondents.

  3. CITIES INCLUDED IN THE SURVEY

  4. AVERAGE DAILY TV AUDIENCE29.11.2004 – 05.12.2004, SERBIA WITHOUT KOSOVO, POPULATION 4+ DATA REPRESENT THE AVERAGE NUMBER OF PEOPLE IN PERCENTAGE, WHO HAVE WATCHED THE PROGRAM OF ONE OF TV STATIONS FROM THE GIVEN GROUP FOR AT LEAST 1 MINUTE

  5. AVERAGE TV AUDIENCE BY HOURS29.11.2004 – 05.12.2004, SERBIA WITHOUT KOSOVO, POPULATION 4+ National TV stations

  6. AVERAGE SHARE OF TV AUDIENCE29.11.2004 – 05.12.2004, SERBIA WITHOUT KOSOVO, POPULATION 4+

  7. TV AUDIENCE BY HOURS ON WEEKDAYS AND WEEKENDS 29.11.2004 – 05.12.2004, SERBIA WITHOUT KOSOVO, POPULATION 4+ WEEKDAYS WEEKENDS

  8. 20 LOCAL TV STATIONS WITH LARGEST TOTAL WEEKLY AUDIENCE29.11.2004 – 05.12.2004, SERBIA WITHOUT KOSOVO, POPULATION 4+ DISPLAYED DATA REPRESENT THE NUMBER OF PEOPLE WATCHING THE PROGRAM OF ONE OF MANTIONED TV STATION, FOR AT LEAST 1 MINUTE DURING ONE WEEK PERIOD

  9. 20 LOCAL TV STATIONS WITH THE AVERAGE NUMBER OF VIEWERS29.11.2004 – 05.12.2004, SERBIA WITHOUT KOSOVO, POPULATION 4+, AVERAGE WEEKLY AUDIENCE 24 HOURS A DAY

  10. 15 TOPLOCAL TV STATIONS BY AUDIENCE SHARE

  11. TREND OF INCREASE OF TOTAL TV AUDIENCE OF ANEM MEMBERS * Peoplemeters + Diary

  12. TREND OF INCREASE OF TOTAL TV AUDIENCE OF ANEM MEMBERS AND AFFILIATES * Peoplemeters + Diary

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