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GLOBAL RETAIL. Global Retail Departments Own & Operated vs. Franchise Stores Distribution Commercial Planning Visual Merchandising The Brand Ambassador Selling Programme Mystery Shopping. Global Retail Departments. VP Global Retail. Business Controlling Development. Business
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GLOBAL RETAIL Global Retail Departments Own & Operated vs. Franchise Stores • Distribution Commercial Planning Visual Merchandising The Brand Ambassador Selling Programme Mystery Shopping
Global Retail Departments VP Global Retail Business Controlling Development Business Development Training & Development Concept Management Merchandise Management Visual Merchandising
Distribution ECCO HQ Regional Offices Tanneries Shoe Factories
Commercial Planning • The store as a Media
Commercial Planning • Meeting the consumer buying behaviour
Commercial Planning • The 4 levels of in-store communication
Visual Merchandising • The 5 media/zones in the ECCO store
Visual Merchandising • Window campaigns
Visual Merchandising • In-store campaigns