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The Breastfeeding Team

The Breastfeeding Team. 2009-2013 It Really Works. Margaret Baluta East Coast Community Healthcare. 6-8WK Breastfeeding Rates 2009. ABSOLUTELY TERRIBLE 28-35%. WHY ?. 70 YEARS OF MARKETING COWS MILK INVESTMENT FOR BF CARE NHS RELIANCE ON; - GOODWILL / VOLUNTEERS

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The Breastfeeding Team

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  1. The Breastfeeding Team 2009-2013 It Really Works Margaret Baluta East Coast Community Healthcare

  2. 6-8WK Breastfeeding Rates 2009 ABSOLUTELY TERRIBLE 28-35%

  3. WHY ? • 70 YEARS OF MARKETING COWS MILK • INVESTMENT FOR BF CARE • NHS RELIANCE ON; - • GOODWILL / VOLUNTEERS • NO PERFORMANCE TARGET

  4. WHAT CHANGED? • UNICEF BABY FRIENDLY MANDATORY • EXCELLENT PUBLIC HEALTH RESEARCH • PUBLIC HEALTH INVESTMENT BECOMES NHS FUNDING PRIORITY • LEADERS & COMMISSIONERS FROM KEY PROFESSIONAL GROUPS TARGET DRIVEN TO IMPROVE STANDARDS.

  5. 2009 Team

  6. Investment in a Sustainable BF Team

  7. UNICEF FULL ACCREDITATION

  8. Leadership is the freedom to effect change

  9. NATIONALCAREER DEVELOPMENT IN BREASTFEEDING EMPLOYED IN BFT CAREER DEVELOPMENT PEER SUPPORT -> 2NDYEAR STUDENT NURSE. HEALTH VISITOR STAFF NURSE HEALTH VISITOR HEALTH VISITOR STUDENT BREASTFEEDING PRACTITIONER PEER SUPPORTBREASTFEEDING PRACTITIONER • ADMIN BAND 2 • STAFF NURSE • VOLUNTEER PEER SUPPORTER • STAFF NURSE • ADMIN • ADMIN

  10. Improved Service Standards? 2009 Statement of intent to improve 2013 UNICEF Evidence for full accreditation A sustainable dedicated breastfeeding service (BFT) Proactive face to face home visiting care offered and delivered to all mothers in the area 24hr telephone support line Developed the wrist bands with 24hrs care number. Father Inclusive Peer Support (FIPS) Coordinator 30 active peer supporters on wards, Baby Café, home visiting. Free Breast Pump Hire for a minimum of 42 days. 2 dedicated consultants who assess and divide TT. 9 Baby Cafés across Great Yarmouth and Waveney and all based in Children’s Centres. Targeted Home Visiting Peer Support Programmefor Great Yarmouth were the lowest rates of 6-8wk BF rates are across the organisation. To improve support to the most vulnerable families Partners in the 5* service developed in partnership with Beccles Children’s Centre. INVESTMENT IN SOCIAL MEDIA USE OF IPADS The Breastfeeding Team APP (for launch 8th October 2013) • Develop a Breastfeeding support Service • Market the service via Midwifery, Health Visiting, Children’s Centres • Wait for the referral calls from new mothers and professionals • 2 Baby Cafes

  11. Baby Café BecclesFATHERS MAKE A DIFFERENCE

  12. CQUINNFriends & Family Clients have their say WE LOVE The Baby Cafe 24 hour help line & Home visiting? Brilliant. Fantastic Care Thank you!! Me! 2 years Breastfeeding My Baby Amazing! The Team needs to be much larger bring to Norwich please.!

  13. I’ve Been Breastfed Thank You xxx

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