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Seminar on Tutoring Business English Courses Professor Zhu Meiping School Of International Business Beijing Foreign Studies University Outline Before the tutorial Getting to know the courses well During the tutorial How to make the classroom efficient and effective After the tutorial
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Seminar on Tutoring Business English Courses Professor Zhu Meiping School Of International Business Beijing Foreign Studies University BeiwaiOnline Tutor Development Programme 2005
Outline • Before the tutorial • Getting to know the courses well • During the tutorial • How to make the classroom efficient and effective • After the tutorial • How to assess the learners and offer feedback • Afterthoughts: teaching philosophy • Humanistic approach BeiwaiOnline Tutor Development Programme 2005
Before the Tutorial: getting to know the courses well • Textbooks • World Class English for Business I & II • Course orientation • Course introduction • Course aims • Course contents • Course structure • Course assessment • Course resources • Time management • Study methods • Your responsibilities BeiwaiOnline Tutor Development Programme 2005
Course introduction 1 • Using the Course (p.79) • Timing • The course contains 144 hours of learning materials. • Organization • Two textbooks: eight modules (four modules for each) • Each module: 4 units • Each unit: 3 sessions • The first 3 units: • cover business knowledge and English language • The last unit: • covers pronunciation and revision of the contents learned in the previous units. BeiwaiOnline Tutor Development Programme 2005
Course introduction 2 • Language used • Grammatical terms • Tenses • Spelling • Pronunciation • Telephone numbers and dates • Audio activities • Each cassette: 25-30 recorded items called “extracts” • 3 types of “extracts”: • Listening comprehension activities • Models for the language being taught • Activities for practicing speaking • Self-assessment • One section of self-assessments for each course textbook • One test for one module BeiwaiOnline Tutor Development Programme 2005
Course aims • Introduce learners to general business skills and knowledge • Learn business English that enables learners to work in an international business environment BeiwaiOnline Tutor Development Programme 2005
Course contents • Two course textbooks • Book I • Module 1 Change and the economy • Module 2 The customer • Module 3 Finance • Module 4 A new product • Book II • Module 5 Responding to technology • Module 6 Recruiting new staff • Module 7 Advertising and competition • Module 8 Selling the product BeiwaiOnline Tutor Development Programme 2005
Course topics • Companies and their operations • Changes and effects at work places • Ways of working • Customer service and feedback • Quality of products and TQM • Financial awareness and practice • Market research and team spirit • Product promotion • Technology and company • The Internet and change • Recruitment • Competition • Advertising • Branding • Selling and caring for customers BeiwaiOnline Tutor Development Programme 2005
Course structure: activity based and teacher-proof • Module (4 for each textbook) • Unit (16 for each module) • Session (48 sessions for each unit) • Activity (About 355 for each session) • Instruction • Exercises • Feedback • Each module has about 86-90 activities and learners have to deal with 6 activities per day. BeiwaiOnline Tutor Development Programme 2005
Course assessment • The formative assessment (形成性考核) • Write four progress reports (5%). • Do four assignments for each book (15%). • The final exam (课程终结考试) (80%) • Listening (30 points), • Vocabulary and business knowledge (20 points), • Reading (30 points), • Writing (20 points). • The total score is 100 points. • The time for the exam is 120 minutes. • Listening part (30 minutes), • Vocabulary and business knowledge part (20 minutes), • Reading part (40 minutes) • Writing part (30 minutes) BeiwaiOnline Tutor Development Programme 2005
Time management How much time do learners need to spend on the course? • Total Number of activities: 355 • Average working time for each activity: 20 min. • Total working time: 6560 min.(110 hrs) • Time for Textbook I: 56 days (8 weeks) How much time a day? 120 min. How many tasks a day? 6 activities BeiwaiOnline Tutor Development Programme 2005
Course resources: Core Resources • Textbooks • A Guide To Success --- Professionalism In Business • World Class English For Business I • World Class English For Business II • Nine cassettes for listening work • Course Introduction (课程简介) • Resource introduction (学习资源简介) BeiwaiOnline Tutor Development Programme 2005
Course resources: Learning-Support Resources Please go to the Teaching Garden (教学园地) on the e-learning platform to find the following resources. • Course Orientation (课程学习指导) • Tutorial Resource Bank (面授辅导资料) • FAQ Bank (常问问题) • Reference Bank (课程参考资料) BeiwaiOnline Tutor Development Programme 2005
Assessment Resources Please go to the Teaching Garden (教学园地) on the e-learning platform to find the following resources. • Self-Assessment Bank (自测) • Progress Report Bank (学习记录卡) • Assignment Bank (作业) • Assessment Guidelines (课程考核说明) • Sample Test Paper (课程终结考试样题) • Exam Orientation (考前辅导) BeiwaiOnline Tutor Development Programme 2005
Good preparation means: • Familiarize yourself with the contents • Do all the activities first • Find out the focuses on both the business contents and business language • Some extra reading of business knowledge (e.g. the concept of marketing, promotion, etc) • Devoted spirit BeiwaiOnline Tutor Development Programme 2005
During the tutorial: How to make the classroom efficient and effective • Efficient: • productive with minimum waste. • Effective: • having a desired effect, impressive, • actually usable, realizable, • fit for work or service. • Teach learners how to learn and make yourself unneeded BeiwaiOnline Tutor Development Programme 2005
Efficiency and effectiveness 1 • Focus on: • Topics and skills: eg. • Study one way to get information about customer needs and tastes. • Practice asking and talking about products. • Essential business contents: eg. • What is a balance sheet?(资产负债表) • It is a statement which shows an organization’s assets (what it owns) against its liabilities (what it owes) at a particular time --- usually the beginning or end of a financial period, such as a month or a year. (p.120) • Essential business English models BeiwaiOnline Tutor Development Programme 2005
This graph shows the sales of the past three quarters of Joy Luck Computer Sales Company from Jan.1 to Sept. 30, 2004 (In million Chinese yuan) BeiwaiOnline Tutor Development Programme 2005
This bar chart shows the turnover and profit of the past three quarters of Joy Luck Computer Sales Company from Jan.1 to Sept. 30, 2004 (In million Chinese yuan) BeiwaiOnline Tutor Development Programme 2005
Efficiency and effectiveness 2 • Focus on: Essential business English models: refer to the sample presentation (Listening Extract 15 on 280). A sample presentation for Communicative Activity 6 in Module 3, Book I: Good morning, ladies and gentlemen. My name is Zhang Dawei. I’m the CEO of Joy Luck Computer Sales Company. The aim of this presentation is to tell you about our company’s financial performance and our plans for the next year. First, I’ll tell you about the company’s sales in the last three quarters, and then I’ll look at turnover and profit over the last three quarters, and finally I’ll give you an outline of what we are planning for the next year. I’d like to draw your attention to this graph. It shows sales for the last three quarters. As you can see, sales dropped considerably in the second quarter because of the fierce competition. But sales have increased satisfactorily in the third quarter. On the whole, we have been doing well in our sales. BeiwaiOnline Tutor Development Programme 2005
Efficiency and effectiveness 3 Now let’s turn to turnover and profit over the last three quarters. The chart shows that we suffered profit loss in the second quarter, but our turnover and profit gained a good increase in the third quarter. We are generally happy with our financial performance. Let me now move on to our plans for the future. We are going to spend more money on our promotion programs to introduce new models to the market. We are going to appoint a new marketing manager, who we hope will bring a more dynamic approach to marketing and will help to bring in more customers. As a result of these measures, we think that a 15% increase in sales of our computers next year is realistic. To conclude, we expect our sales, turnover and profit all to continue to increase. After we make some improvements to our market performance and customer service, we hope to reach a 15% rise next year. Thank you very much for your attention! BeiwaiOnline Tutor Development Programme 2005
Use of online recourses • Know Beiwaionline recourses well yourself first • Make use of them yourself • Direct learners to make best use of them • Give feedback and raise suggestions BeiwaiOnline Tutor Development Programme 2005
Course work assessment Self-Assessment Bank (自测) Progress Report Bank (学习记录卡) Assignment Bank (作业库) Assessment Guidelines (课程考核说明) Sample Test Paper (课程终结考试样题) Exam Orientation (考前辅导) BeiwaiOnline Tutor Development Programme 2005
After the tutorial:How to assess the learners and offer feedback • Assessment: reading carefully the learners’ assignments • Summary: sorting out common or typical mistakes • Feedback: Analyzing the reasons and showing how to make improvement • Advice and suggestions • Support and encouragement BeiwaiOnline Tutor Development Programme 2005
Afterthoughts • Teaching philosophy • Humanistic Approach BeiwaiOnline Tutor Development Programme 2005
Humanistic Approach: The Core Teachings of Confucianism • Confucian ideology/philosophy • is man-centered • focuses almost exclusively on human beings, human behavior and human interaction • is often described as humanistic • is about teaching human beings how to be virtuous • is therefore about moral education(伦理教育). BeiwaiOnline Tutor Development Programme 2005
Humanistic Approach: The Core Teachings of Daoism • The nine rules of behavior(九大行为准则)according to Daoism: • Practice non-action. • Practice being soft and weak. • Practice guarding the female and never move first. • Practice being nameless. • Practice being pure and tranquil. • Practice doing only good. • Practice having no desires. • Practice knowing when to stop. • Practice yielding and withdrawing. (withdrawing, accommodating, adapting, never impose subjective will on others or things around you.) BeiwaiOnline Tutor Development Programme 2005
Humanistic Approach: Main Buddhism Doctrines 1 • Four Noble Truths (四谛): • The Noble Truth of Pain (Suffering): birth is pain, old age is pain, sickness is pain, death is pain. Union with the unpleasant is pain, separation from the pleasant is pain, not obtaining from what one wishes is pain. • The Noble Truth of the Cause of Pain: the craving for lust, for existence, for nonexistence. • The Noble Truth of the Cessation of Pain: the complete cessation of that craving---its forsaking, relinquishment放弃, release and detachment from it. • The Noble Truth of the Path that Leads to the Cessation of Pain: this is the Noble Eightfold Path, namely, right view, thought, speech, action, livelihood, effort, mindfulness and concentration. BeiwaiOnline Tutor Development Programme 2005
Humanistic Approach: Main Buddhism Doctrines 2 • The Full Explanation of the Eightfold Path(八正道) is given as follows: • Right view is understanding the Four Truths. • Right thought is free from lust, ill will, cruelty and untruthfulness. • Right speech is abstaining from lying, talebearing, harsh language and vain talk. • Right action is abstaining from killing, stealing and sexual misconduct. • Right livelihood is earning a living in a way not harmful to any living thing. • Right effort is to avoid evil thoughts and overcome them, to arouse good thoughts and maintain them. • Right mindfulness is to pay vigilant attention to every state of the body, feeling and mind. • Right concentration is concentration on a single object so as to induce certain special states of consciousness in deep meditation. BeiwaiOnline Tutor Development Programme 2005
Humanistic Approach: the essence of education 1 • 教育的本质: 自学的能力,也就是举一反三或无师自通的能力,以学生为中心,努力培养学生自主学习能力 • 实践贯通:“做过的才真正明白”, “我听到的会忘掉,我看到的能记住,我做过的才真正明白。” 无论学习何种专业、何种课程,如果能在学习中努力实践,做到融会贯通,我们就可以更深入地理解知识体系,可以牢牢地记住学过的知识,强调做互动活动、学以致用的重要意义。 BeiwaiOnline Tutor Development Programme 2005
Humanistic Approach: the essence of education 2 • 积极主动:纳粹德国某集中营的一位幸存者维克托.弗兰克尔曾说过:“在任何特定的环境中,人们还有一种最后的自由,就是选择自己的态度。” 强调学习是自己的事情,是自己的态度选择,若是混文凭,什么也学不到,还会反过来说自己交了学费,没学到东西,是上当受骗,这确是推卸自己责任的不实之言。 • 掌控时间:事分轻重缓急,人应自控自觉. 需提醒在职学生要处理好各方面的关系,理顺自己各项事务,为自己努力创造一份良好的自学环境,否则,他们的学业会半途而废,实在可惜。 BeiwaiOnline Tutor Development Programme 2005
Thank You So Much For Your Attention! Questions are welcome! BeiwaiOnline Tutor Development Programme 2005