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Dell Storage and the Dell Fluid Data architecture

Dell Storage and the Dell Fluid Data architecture. Volume, velocity and value of data is accelerating at a challenging pace. “Most companies spend 70 % or more of their time , money and mindshare keeping things going.” Tina Nunno, VP Gartner. More cost. More complexity. More risk. $.

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Dell Storage and the Dell Fluid Data architecture

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  1. Dell Storage and the Dell Fluid Data architecture

  2. Volume, velocity and value of data is accelerating at a challenging pace “Most companies spend 70% or more of their time, money and mindshare keeping things going.” Tina Nunno, VP Gartner More cost More complexity • More risk $

  3. IT is frustrated with the rigid boundaries of legacy storage 3

  4. What can Dell storage solutions do for your business? Offer best TCO in the industry. Don’t face a rip and replace refresh. $ Dell Storage CAPEX Open flexible architecture with the future built in instantly responds to business conditions. Storage that grows with your business, not before. Usable TB Complete DR at a fraction of the cost. Only pay for software once. $ Near-zero recovery time Business applications are implemented faster, new technologies are deployed instantly. Applications and information always available to make business decisions. 4

  5. Dell Storage Strategy:Fluid Data Architecture Integrate Make sophisticated easy and affordable 2 1 Acquire Bring high-end functionality to the mid-range Redefine mid-range economics in the enterprise 3 Innovate 5

  6. 1. Acquire: the right technologies Ocarina Networks RNA Networks AppAssure EqualLogic Exanet Compellent 2012 2007 2010 2010 2011 2011 Next generation data protection software Virtualized iSCSI SANS Scalable file system Dedupe and compression Memory virtualization Multi-protocol, auto-tiered enterprise storage 6

  7. 2. Integrate:shared capabilities across the portfolio EqualLogic PowerVault Compellent DR4000 DX Object Deduplication & Compression Fluid File System Fluid File System Fluid File System Compression 7

  8. 3. Innovate:a new customer experience Dellstorage solutions built based on the Fluid Data architecture Storage consolidation and virtualization Data protection Disaster Recovery Data retention and governance Cloud integration Application optimization 8

  9. End-to-end enterprise services and support Design + optimize Helping you navigate to the end result . Services Manage Helping simplify the day-to-day and free up time for more innovative projects. • Implement + Deploy • Helping you get up and running—fast. Protect Keeping your equipment and data safe. Support Help ensure your infrastructure is running smoothly.

  10. Fluid Data architecture puts the right data in the right place at the right time—for the right cost • Constantly adapts to change • Transforms a rigid cost center to a flexible productivity center • Shifts IT from operation to innovation

  11. What’s next? Schedule Ask your Dell sales team to run a Dell Performance Analysis Kit report to see how you can optimize the cost, management, and security of your data.

  12. Backup 12

  13. Dell Storage in the news “The PS6100XS scores highly for ease of deployment and expansion… made all the more impressive as the price includes all features as standard.” EnterpriseNetwork Storage Channel Champion iSCSI Market Leader Network Storage Channel Champion SMB 2012 2012 Dell demonstrates iSCSI storage leadership – AccuWeather replaces EMC and HP with Dell. “No muss, no fuss, fast storage tiering across multiple arrays.” Dell Storage EqualLogic EqualLogic EqualLogic #3 #1 midrange storage solution midrange storage solution “Grow Financial reduceddata storage maintenance costs by50%while increasing storage performance by 30%.” “EqualLogic offers 39% or better TCO over two leading storage vendors” “IT pros want reliability, performance, and low cost—andthey say they’re getting it best from Dell’s recent storage acquisition, Compellent.” EqualLogic Compellent Compellent EqualLogic

  14. Compellent Storage Center EqualLogic PS & FS PowerVault MD & NX Backup Solutions DR, DL & TL DX Object Storage Platform Multi-protocol, enterprise Self-optimized and powerful Unified, virtualized IP Uncomplicated and versatile Modular disk storage Value and performance D2D, dedupe, and tape Robust protection and recovery Massive Scale long-term Simple, affordable fixed content “Think of Dell as a storage portfolio player.” s s– John Webster, analyst, Evaluator Group s 14

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