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Digital screens help in enhancing the engagement of people since they can capture the attention of the audience easily. Due to the wider target audience businesses receive immense satisfaction by using this as an advertising medium.
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Purpose of Digital Screens • The Purpose of Digital Screens is as follows: • Digital advertising: Various brands use the medium of digital screens for their digital marketing. These screens are generally located in maximum traffic areas to attain as much visibility as possible. • Outdoor events: Digital screens are nowadays used in all outdoor events. These are available in various sizes depending upon the use of the screen. It can be used to host an event from 2,000 people to an audience of 20,000 people. These can also be operated from either the front end or rear end, depending upon the customisation. • Traffic control devices: The LED screens are also used as traffic control devices where important information about the unfavourable traffic conditions like an accident, diversions due to development work, natural calamities, speed limits, etc. are displayed for the travellers. These are popularly known as Variable message signs.
Usage of Mobile Billboards • Mobile billboards are a kind of digital screen which are used for advertising purposes. Mobile billboards can be of various types: • High Impact trucks: These have a three-sided display and are back lit to make it more visible and attractive. The movement of these trucks can also be tracked through GPS. • Static trailer boards: These are temporary and can be placed anywhere as per your requirement. They are more economical than mobile truck ones. • Bike billboards: These are scooter advertising that is continually moving. They also have a backbit for better visibility.