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The Bleeding Edge

The Bleeding Edge. “Coaching, Consulting, and Financial Social workers” TCSW Middle Region – Fall Conference 2012. Michael A. Wright. MAWMedia Group 574.360.2457 www.mawmedia.com Follow Us on Twitter: @MAWMedia Like Us on Facebook.com/ mawmedia. Types of Consultants.

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The Bleeding Edge

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  1. The Bleeding Edge “Coaching, Consulting, and Financial Social workers” TCSW Middle Region – Fall Conference 2012 The Bleeding Edge | Michael A. Wright michael@mawmedia.com 2012-11-02

  2. Michael A. Wright • MAWMedia Group • 574.360.2457 • www.mawmedia.com • Follow Us on Twitter: @MAWMedia • Like Us on Facebook.com/mawmedia

  3. Types of Consultants • Expert: Shares expertise in meetings or other live events. • Skills: Communication, Systems Knowledge, Visioning/Planning • Evaluator: Research (compare/contrast/review) current systems and report on efficiency, satisficing, innovation. • Skills: Operational Research, Process Mapping/Flowcharting • Sub-contractor: Manage a project and produce deliverables for the client. • Skills: Operational Efficiency (to meet deadlines), Capacity, Customer Service. • Manager: Lead an organization through an start-up or innovation process. • Skills: Leadership, Marketing, Return on Investment The Bleeding Edge | Michael A. Wright michael@mawmedia.com 2012-11-02

  4. Basic Skills & Sociocybernetics The Bleeding Edge | Michael A. Wright michael@mawmedia.com 2012-11-02

  5. Social Worker Systems Knowledge • Preparing consultants: Micro/Macro Practitioners • Restructure the delineation between micro and macro social work. Consider that ecological systems theory suggests that skills applied to individuals create the basis for skills applied to groups, then organizations, then communities. • General Systems Theory (GST) • Systems can be mapped and their relationships described. • Ecological Systems Perspective (ESP) • The relationships between systems are varied and complex. • Sociocybernetics • The relationships between systems are contracted and purposeful. • OperationalModeling • The behaviors resulting from contracts can be predicted. The Bleeding Edge | Michael A. Wright michael@mawmedia.com 2012-11-02

  6. Consultant Basic Skills • Change • Stages of Change Model/Trans-theoretical Model • Roger’s Change Influencing Factors • Wright’s Change Facilitating Factors • Roles • Convener • Aggregator • Researcher • Re-purposer The Bleeding Edge | Michael A. Wright michael@mawmedia.com 2012-11-02

  7. Stages of Change Process The Bleeding Edge | Michael A. Wright michael@mawmedia.com 2012-11-02

  8. Rogers’ Change Influencing Factors The Bleeding Edge | Michael A. Wright michael@mawmedia.com 2012-11-02

  9. Wright’s Facilitating Factors of Innovation The Bleeding Edge | Michael A. Wright michael@mawmedia.com 2012-11-02

  10. Organizational Skills The Bleeding Edge | Michael A. Wright michael@mawmedia.com 2012-11-02

  11. Convener • Set an agenda and maintain a productive task group. • Aggregator • Distill usable knowledge from multiple information sources and points of view. • Researcher • Look beyond the definitions to reveal what the data, the culture, and the perceptions connote. • Re-purposer • Translate knowledge and materials meant for one purpose for use in a new, productive purpose. The Bleeding Edge | Michael A. Wright michael@mawmedia.com 2012-11-02

  12. Minding Your Business The Bleeding Edge | Michael A. Wright michael@mawmedia.com 2012-11-02

  13. Legal Structure • I prefer Sole Proprietorship for occasional projects so that you can manage time and expenses. • Limited Liability Company (LLC) is good when you are signing contracts and taking on liability for project success or failure. • I do not recommend nonprofit status for consultants. Partner with a 501c3 nonprofit (e.g. university, public, or community agency) to be eligible for grants. The Bleeding Edge | Michael A. Wright michael@mawmedia.com 2012-11-02

  14. Legal Structure • Nonprofit or For-profit? • Consider the goals you have for the management, growth, and governance of the company. • B-Corporations • The for-profit organized to do good. The Bleeding Edge | Michael A. Wright michael@mawmedia.com 2012-11-02

  15. Marketing with Social Media • Social media must be managed in today’s corporate culture. That goes for non-profits and for-profits alike. • Consider the leaders and what they offer: • Twitter: Instant broadcast to followers. • Facebook: Ability to message opt-in group. • Linked-In: Ability to create specific interest groups. • Kickstarter.com: Online project fundraising (crowd funding) • Awareness tools • Change.org: Petition services • Madmimi.com: Email formatting • Goo.gl: URL shortener The Bleeding Edge | Michael A. Wright michael@mawmedia.com 2012-11-02

  16. Contract Considerations • INCLUSIONS FOR CREATING PROPOSALS • Liability: • What known responsibilities does the client retain? • Who assumes responsibility for unforeseen costs, delays, etc.? • Insurance: • How are cost overruns, delays, etc. handled? • Deliverables/Outcomes: • Which are selected for the project? • What are the project targets possible for each outcome? • What is the schedule of outcomes, targets, and financial translations? • Measure success according to calculated ROI metrics. • Unit of Analysis: How is success measured? The Bleeding Edge | Michael A. Wright michael@mawmedia.com 2012-11-02

  17. How much to Charge • Rule of Thumb • Bachelor Degree/5 Years Experience: $50 per hour • Master Degree/15 Years Experience: $75 per hour • Doctoral Degree/20+ Years Experience: $100 per hour • For Flat Contracts • Calculate the amount of time it will take you to complete a project under ideal circumstances. Multiply that time by 3. • Also, consider expenses in any proposed costs. • Caveat • Beginning consultants may need to do pro-bono work. Require written recommendations or reference information from pro-bono clients. The Bleeding Edge | Michael A. Wright michael@mawmedia.com 2012-11-02

  18. The Roles on the Edge The Bleeding Edge | Michael A. Wright michael@mawmedia.com 2012-11-02

  19. Life Coaching • Characteristic Challenges • Therapy versus Coaching • Ethical Responsibility to the client. • Maintaining session and payment agreement. • Solutions • Assessment and Planning is not DSM-diagnosis • Bound by reporting and self-determination in the context of information. Inform the client to make better choices. • Implement a clear schedule and routine including technology where appropriate (i.e. skype, email, online services) The Bleeding Edge | Michael A. Wright michael@mawmedia.com 2012-11-02

  20. Opportunities • Package-Deals: combining health & wellness, life coaching, fashion consulting, and career counseling. • Flexibility allows the intervention to be tailored to the specific needs of the client. • Evidence-based Practice • Proof of efficacy in life coaching is found in the results achieved by the client. • ACE work suggests that we create narratives to justify our choices. Coaching expands these choices and provides a context for empowerment (resources, decision points, structural controls, and experience). The Bleeding Edge | Michael A. Wright michael@mawmedia.com 2012-11-02

  21. Financial Social Worker • Characteristic Challenges • Business, Math, & Credibility • Experience and Example • Solutions • Financial health is about a cognitive-behavioral-meaning approach first, money second. • Social workers should first complete a process of debt-management, budgeting, micro-business development, and wealth creation. The Bleeding Edge | Michael A. Wright michael@mawmedia.com 2012-11-02

  22. Opportunities • Mom-preneurs and Home-preneurs: a market hungry for entrepreneurial training. • Banks: Financial health & literacy is as important to financial institutions as it should be to their patrons. They may fund you. • Evidence-based Practice • Entrepreneurship as a family effort. • Financing your health and well-being. The Bleeding Edge | Michael A. Wright michael@mawmedia.com 2012-11-02

  23. Health Social Worker • Characteristic Challenges • Incomplete implementation of self-determination. The current, common implementation of self-determination misses the mandate of individual and social change—the social worker’s responsibility to shape policy and the social environment of the patient through education, relationship, and role definition. • Perception of social work as an add-on to medical care. The perception of social work as non-necessary is an inadequate perspective on practice. The connection of behavior and physical outcomes emphasizes the role of social work as another profession within the health care system. • Solutions • the goal of the helping professions is to improve the health of the individual and, in turn, improve the health of the community at large. • The medical field has long acknowledged the role of psychology and sociology in outcomes for physical health (Engel, 1986). The Bleeding Edge | Michael A. Wright michael@mawmedia.com 2012-11-02

  24. Opportunities • Insurance companies value the health of their risk pools. They may fund structured intervention that presents a cost advantage over traditional prevention methods. • Support has been proven as a compliance enhancement. • Evidence-based Practice • Interdisciplinary individual intervention. • Health and well-being supported by friendly visitors. The Bleeding Edge | Michael A. Wright michael@mawmedia.com 2012-11-02

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