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THE GREATVILLAGE time for media that will change the world

THE GREATVILLAGE time for media that will change the world. Multi-media project with the goal to popularize healthy style of life

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THE GREATVILLAGE time for media that will change the world

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  1. THE GREATVILLAGEtime for media that will change the world

  2. Multi-media project with the goal to popularize healthy style of life • Whole world is a Great Village. We all live on different continents, in different countries and have different problems. But there is one common thing - ecological questions has become very popular in resent years all over the world. Some people think its principles are really necessary for the life of each person, others have point that it is no more than a fashionable trend. Where is the truth? • Media portal GreatVillage will prove that eco-life is healthy and trendy at the same time. It will use all possibilities of modern web-media and later can become base for above-the-line activities and platform for public organizations and eco-movement in Europe and in the world.

  3. Structure of presentation: • General provisionsMain characteristics of the projectAudienceTargets • Channels of communication • Plan of measures • Conclusion

  4. Audience men – 50%, women – 50%Age 12-18 25% 19-25 – 30% 26-45 – 45%Involvement 84% each day 13.4% - 1 time per weekothers - 2.8%Main channels of communicationWeb-siteGame-mechanicsCross-marketingSocial mediaPREvent activities will be possible later

  5. The GreatVillageBasic communication is focused on 3 main fundamental ideas: - Popularization of the organic lifestyle in the meaning of healthy environment, food of a good quality and sports. - Strong connection with the opinion leaders, who will become ambassadors of eco-lifestyle and will share opinions about sports, modern diets and recipes, recreation and eco-tourism - Using of two-sides communication will maximize audience participation and feedbackwill help to improve media-platform

  6. News – eco-news, events and researches from the whole world

  7. Good-food – information about organic products, interactive organic map that will show closest shop or farm to buy eco-food. Recipes from stars, interviews with world eco-ambassadors with possibility to send questions

  8. Good-mood – all about eco: home, fashion, cars. Will have possibility to send question to experts: doctors, scientists, travelers, stars.

  9. Green teen - eco-school explaining why we should choose eco-style of life. Games , cartoons and movies oriented on studying how to improve organic in everyday life.

  10. Organic farm – interactive game on the platform of well-known and popular web-game FARM.

  11. CONCLUSION • I truly believe that future media will match the rule of 3D: Dream it (media thinking about better future) Do it (media determine the direction of development and triggers for action) Development (media will influence the progress) • Healthy style of life will become popular with the help of the modern, active and unusual media • New media with influence all types of auditory • New media will show the mix of all kinds of instruments like audio, visual, interactive and games • It’s going to be time of globalization in media – auditory will grow because info borders will disappear • Role of media will change from informational to learning and development

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