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We don’t just sell homes, we educate people, create opportunities, and arrive at solutions. {COMPANY SLOGAN}. Selling Your Home: It’s All About You. Our real estate business has been built around one guiding principle: It's all about you, our client Your needs Your dreams Your concerns
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We don’t just sell homes, we educate people, create opportunities, and arrive at solutions {COMPANY SLOGAN}
Selling Your Home: It’s All About You Our real estate business has been built around one guiding principle: It's all about you, our client • Your needs • Your dreams • Your concerns • Your questions • Your finances • Your time • Your life Our entire focus is on your complete satisfaction. In fact, we work to get the job done so well, you will want to tell your friends and associates about it. Maybe that's why more than 50 percent of our business comes from repeat customers and referrals. Good service speaks for itself. We are looking forward to the opportunity to earn your referrals too! Kelly Provost • 508.320.3279 sales@justcallthepros.com • www.justcallthepros.com
What We Deliver Communication Your needs always come first. Our full-service team approach ensures seamless service and communication throughout the entire listing, marketing, and selling process. We provide the service we agree to, in the ways that work for you. Whether once a week or once a day, by phone, email or text message. That’s how we’ll do it. Experience and Expertise The complexities of your real estate transaction will be well-handled. Smoothing the way for your listing and sale, We will capably remove many potential challenges before they have the opportunity to appear. Multi-Channel Marketing Your home will get the exposure it deserves. Our proven and comprehensive marketing systems maximize your property’s exposure to buyers. Neighborhood tracking tools and our aggressive internet marketing allow us to reach active buyers who want to know about your listing. Pricing Your home will be priced right, adjusted as needed, and will sell quickly – for TOP DOLLAR. With a keen understanding of both the big picture and the very latest local and neighborhood listing and sales data, the information you need is at our fingertips. Staging Your home will put its best foot forward. Homes sell because of correct pricing and great presentation. We know what it takes to make the terrific first impression that will get your home sold. Satisfaction We’ll guarantee your satisfaction. Our relationship is dependent on meeting and exceeding your needs. We identify those needs together, and our cancellation guarantee protects your right to end our relationship if you’re disappointed. Kelly Provost • 508.320.3279 kprovost@kw.com • www.justcallthepros.com
About The Team • We created The Pro’s Real Estate Team just four years ago. Today The Pro’s are being recognized as one of the industry’s leading real estate teams for the City of Worcester and in Central MA - both in production sales volume and units, as well as customer satisfaction. • We are proud to be in the top 3 producing agents/teams at Keller Williams Realty Greater Worcester consisting of nearly 100 agents. • In 2013, we closed 49 transaction sides and over 8 million dollars in sales volume and in 2014 we closed 63 transactions with over 12 million dollars in sales volume. Our past clients’ high level of satisfaction is a testimony to the exceptional service we provide. • Our team includes a full-time Listing Specialist, a full-time Listing Coordinator, a Buyers’ • Specialist, an Inside Sale Consultant and a Transaction Coordinator. From start to finish, our team approach ensures a seamless home selling process and purchasing transaction for all our clients. • As a team, we are committed to continuing education and technology training, as • well as to networking within the international Keller Williams real estate community. • Awards/ Recognition • Member of the Associate Leadership Committee (ALC) / Board of Directors • 2012 Rookie of the Year Nominee • #2 Team in sales for Keller Williams Realty Greater Worcester 2013 & 2014 • #5 in sales for Keller Williams New England 2/2013 • Owner / CEO of The Pro’s Real Estate Team, Keller Williams Realty • Our Commitment To You • Our job is simply to meet your needs and exceed your expectations! We are dedicated to getting your home sold and for top dollar within the time frame you need. We work tirelessly to make the entire process as stress-free and as enjoyable as it can be. Kelly Provost • 508.320.3279 kprovost@kw.com • www.justcallthepros.com
About Us How are we different from other real estate agents? We come from the automotive business and bring with us a wealth of knowledge of the sales industry . We are both extremely aggressive agents and you will be able to benefit from our great negotiation skills to get you the most money for your home in shortest time possible. Experience We both have 10+ years of sales experience and 5+ years of the banking/finance industry. With the knowledge of both of these industries we can effectively negotiate the best possible outcome for you the sale of your home. Technology We have the ability to do everything online including all the paperwork needed to sell your home. This makes it easier for you, and anyone else who is looking to make an offer on your home. We utilize phone, email, text messaging, and online websites to effectively market and respond to inquiries. Expertise We grew up in Worcester County and have a great deal of knowledge about the area and the local community Communication Our clients are number one and we think Communication is the most important thing in having a successful relationship. We will communicate with you on a daily/weekly basis keeping you informed of the progress of your home and any new market conditions. Clients for Life We have a number of satisfied clients who contribute to referring our services. Personal We have been in business together for 11 years and married for 9 years and have two beautiful children: Torrey and Tyler. We are both life long residents in the city of Worcester Joe Provost • 508.868.8764 jprovost@kw.com • www.justcallthepros.com
Why Keller Williams Realty • Technology • Leading-edge tech tools and training give me the edge in effectively marketing your property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and available on KW’s Web network of more than 76,000 sites. • Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to us so that we can follow up quickly on potential buyers for your property. • Teamwork • Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, I’m confident that every Keller Williams professional shares the common goal of serving you, our client, in the best way possible. • Knowledge • Keller Williams Realty helps us stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. It’s what prepares us to provide you with unparalleled service. • Reliability • Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces our belief that our success is ultimately determined by the legacy we leave with each client we serve. • Track Record • We are proud to work for the fastest-growing real estate company in North America and the #1 largest real estate company in the United States. It’s proof that when you offer a superior level of service, the word spreads fast. Joe Provost • 508.868.8764 jprovost@kw.com • www.justcallthepros.com
The Home Selling Process: Getting Ready to List • It can feel like the details are endless when you’re selling a property. It is our job to streamline the process for you, ensuring everything is completed as quickly and efficiently as possible. Here’s an overview of the steps we’ll be taking along the way. • Communication makes all the difference. • You’ll always know what’s going on behind the scenes while your property is listed. • We will solicit feedback from each consumer and agent who views your property, passing their comments on to you. • We will work together to formulate a price adjustment strategy that sees us through your listing period. You’ll receive regular progress reports, delivered as frequently as you request. Whether you prefer a phone call or an email, that’s what you’ll get. • Preparing for success. Prepare your home for the sale. • More and more sellers today are seeing the value of investing in a pre-inspection on the property they are preparing to list. Whether or not you are confident in the condition of the home, an inspection can either give us professional, third-party validation, or reveal issues you should attend to before listing your property – issues a buyer inspection could surface later, making them part of the final price negotiation. • We will evaluate the current state of your property and arrange home staging. Any repairs or improvements needed to maximize your home’s value and appeal will be identified and scheduled. We will work with you to prepare your home for the photography ensuring the photos and Virtual Tours highlight the very best features of your property. • When everything’s in place, we’ll put a lockbox on your property. Kelly Provost • 508.320.3279 kprovost@kw.com • www.justcallthepros.com
The Home Selling Process: Staging Your Home Three things to remember: • You don’t get a second chance to make a first impression. • A review of over 2,800 properties in 8 cities found that staged homes, on average, sold in half the time that non-staged homes did. • Most buyers make decisions about the property they see within the first 15 seconds of entering the home. What Can Staging Do? Adding cost-effective amenities and improving the general cleanliness and condition of the home is what we call “staging.” When a seller stages their home, one of two things happens: The home becomes more valuable than other comparable properties in that price range. The home gets moved up in price and becomes the lowest priced in the next higher price bracket or category.* *Based on the national best-seller SHIFT: How Top Real Estate Agents Tackle Tough Times by Gary Keller
The Home Selling Process: Determining Value of a Property Let’s begin with this direct statement: We are not the ones who decides how much your home is worth. The market does. It tells us exactly where to price your property to sell and how to approach the marketing of your property. Here are the factors that will affect the value in today’s market. The proper balance of these factors will expedite your sale: Price Pricing your home properly from the start is the deciding factor on how long it will take to sell it. Location Location is the single most important factor in determining the value of your property. Condition The condition of the property affects the price and the speed of the sale. As prospective buyers often make purchases based on emotion, first impressions are important. We’ll be able to help in optimizing the physical appearance of your home to maximize the buyer’s perception of value. Competition Prospective buyers are going to compare your property – both the condition and the price – to the other listings in and around your neighborhood. Those buyers will determine value, based on properties that are listed or have recently sold in the area. TimingProperty values are affected by the current real estate market. Because we can’t manipulate the market, we’ll collaborate on a pricing and marketing strategy that will take advantage of the first 30 days your property is listed. It’s the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers. Joe Provost • 508.868.8764 jprovost@kw.com • www.justcallthepros.com
How Buyers Find the Home They Purchase Buyers find the home they purchase primarily by looking on the Internet and by asking real estate agents. An excellent agent with a terrific Internet marketing program is your best path to a sale. From National Association of Realtors, Profile of Home Buyers and Sellers, 2009
The Home Selling Process: Marketing Your Property Comprehensive Multi-Channel Marketing Plan Aggressive, proactive, intelligent and tasteful describe our effective marketing plan. The amenities and beauty of your home will speak for themselves, but attracting buyers to your door is where our comprehensive approach is key. The following outlines just some of the techniques we employ when selling homes. We will: 1. Price your home strategically so you’re competitive with the current market and current price trends. 2. Make recommendations to you for staging your home to cast a positive light on the features most important to buyers: uncluttered rooms and closets, fresh paint and terrific curb appeal. 3. Strategically place “for sale” signage, complete with a property flyer easily accessible to drive-by prospects. 4. Optimize your home’s internet presence by posting accurate and detailed information and property photos in the Keller Williams Listing System as well as local and global MLS systems. 5. Produce a Virtual Tour of your home, placing it on the top websites to attract both local and out of town buyers. We get updates weekly of how many buyers have viewed your tour! 6. Through our networking, we target our marketing to the top-producing real estate brokers in town. 7. Include your home in our company and MLS tours, allowing other agents to see your home for themselves. 8. Highlight your home in our online direct mail sent to our database of more than 1000 people as well as email campaigns and social media. 9. Create an open house schedule to promote your property to prospective buyers and aggressively market those open houses. 10. Target active buyers and investors in our expansive database who are looking for homes in your price range and area. 11. Provide you with regular updates detailing our marketing efforts, including comments and feedback from the prospective buyers and agents who have visited your home, and the latest news on the market. Joe Provost • 508.868.8764 jprovost@kw.com • www.justcallthepros.com
The Home Selling Process: Marketing Your Property Multiple Listing Service Property Information Network (MLSPIN) Buyers make split-second decisions while viewing homes on the web. The photos, Virtual Tour, property description, and the accuracy of the information provided will determine what homes Buyers want to visit. Joe Provost • 508.868.8764 jprovost@kw.com • www.justcallthepros.com
Extended Marketing Reach When you list with us, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites. Joe Provost • 508.868.8764 jprovost@kw.com • www.justcallthepros.com
The Home Selling Process: Closing and Beyond • Coordinating Your Sale to a Successful Closing • All potential buyers will be pre-approved and qualified so valuable time isn’t wasted. Preparing your home for a showing can be time consuming and frustrating at times, and we will ensure that all buyers are serious. • Each offer will be presented and discussed with you. • We will negotiate the details of your transaction with the other agent. • Closing will be prepared, coordinated and finalized for you. • Beyond the Sale • Do you need an agent to assist you in your relocation? • Need a recommendation for a moving company? • Would a moving checklist help? • We are happy to refer you to great providers of other real estate-related services. • We are here to make the sale of your home as smooth and stress-free as possible. Joe Provost • 508.868.8764 jprovost@kw.com • www.justcallthepros.com
Questions to Ask Your Agent Are you a full-time Realtor? YES! Kelly and Joe are both full time Realtors. Will you be servicing my listing personally? YES! We will be completely involved with your transactions from beginning to end and we will work with other agents on your behalf. Will you send me updated information and feedback on my property? YES! You’ll always know what’s going on behind the scenes while your property is listed. We will solicit feedback from each consumer and agent who views your property, passing their comments on to you. Will you create a personal website for my property and create flyers to market my property? YES! Each property will have its own website to highlight all its features and we will create property flyers to be distributed to the community and other brokerages Are you able to quickly respond to phone calls/emails/text messages? YES!We have smartphone and tablet technology that give us the ability to respond to any calls and inquiries almost immediately Do you advertise on multiple websites to get maximum exposure for my property? YES! When you list with us, we’ll have access to the Keller Williams Listing System. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites Do you offer an “easy exit” listing so that I can end our agreement if I am not satisfied? YES! We give you the option to cancel at any time if you are not 100% satisfied with our performance. Joe Provost • 508.868.8764 jprovost@kw.com • www.justcallthepros.com
Homework: Questions For You Your answers to these questions will guide us in how to best serve you. We’ll discuss them at our listing meeting: What is the most important thing you are looking for in your listing agent? What prior real estate transaction experiences have you had?? How would you like to be communicated with? (please circle) Email Phone Fax Text Other (explain) How frequently would you like an update on marketing and showings? Weekly Twice a month After each showing Other (explain) Please list what you are most concerned about in the marketing and selling process (buyer qualifications, commission, showing procedures, open house, possession, pricing, negotiations, other issues.) Joe Provost • 508.868.8764 jprovost@kw.com • www.justcallthepros.com
Preparing for the Marketing We want to show your home at its best! We know that most buyers choose which homes they want to visit based on photos and information they view on the Internet. Please complete the following information for us prior to our photo shoot so we can be sure we’re advertising the best features of your home and providing the most accurate information possible. Photo Shoot Tips: • Clear all clutter and small appliances off of kitchen counters (even if just temporarily.) • Make all beds & open all draperies and blinds • Consider adding fresh flowers in key rooms (one bouquet can be moved from room to room) • Clear all clutter from tabletops such as magazines, papers and books • If necessary, mow the grass and rake any leaves or debris from all exterior hardscapes. What’s Important to You? Are there specific features you’d like highlighted in the photos? ____________________ _____________________________________________________________________________________________________________________________________________________________________________________________________________________ Are there rooms or features you’d like us to not include in the photos or Virtual Tour?_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Typically the lockbox is hung on a nearby railing, doorknob, gas pipe or other unobtrusive, yet easily accessed location. Do you have a preference of where your lockbox is placed? _______________________________________________________ _______________________________________________________________________ Joe Provost • 508.868.8764 jprovost@kw.com • www.justcallthepros.com
Contact Us The Pro’s Real Estate Team Keller Williams Realty Greater Worcester 5 Neponset St, 3rd Floor Worcester MA 01606 Phone: 508.868.8764 (Joe Provost) Phone: 508.320.3279 (Kelly Provost) Phone: 774.272.0760 (Laura Ramsey) Email: sales@justcallthepros.com www.JustCallThePros.com www.SellingWorcesterCounty.com www.YourWachusettHome.com Joe Provost • 508.868.8764 jprovost@kw.com • www.justcallthepros.com