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LOCATION-BASED MARKETING (LBM) BY: NICOLE GEORGE

LOCATION-BASED MARKETING (LBM) BY: NICOLE GEORGE. Question 1 - 10. LBM is most commonly used on _______. Answer 1 – 10. Smartphones. Question 1 - 20. LBM uses computers __ _______ to find restaurants, hotels, etc. in the user’s area. Answer 1 – 20. IP Address. Question 1 - 30.

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LOCATION-BASED MARKETING (LBM) BY: NICOLE GEORGE

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  1. LOCATION-BASED MARKETING (LBM) BY: NICOLE GEORGE

  2. Question 1 - 10 • LBM is most commonly used on _______

  3. Answer 1 – 10 • Smartphones

  4. Question 1 - 20 • LBM uses computers __ _______ to find restaurants, hotels, etc. in the user’s area.

  5. Answer 1 – 20 • IP Address

  6. Question 1 - 30 • Marketers can use ___ technology to cater advertisements to consumers based on their location at any given time.

  7. Answer 1 – 30 • GPS

  8. Question 2 - 10 • xAd throws out ___ percent of inventory from publishers because the location data isn’t accurate.

  9. Answer 2 – 10 • 80%

  10. Question 2 - 20 • There are two ways a company can retrieve data, first-party data and ________.

  11. Answer 2 – 20 • Third-party data

  12. Question 2 - 30 • This type of data collection is the preferred method because it is not affected or touched by another party.

  13. Answer 2 – 30 • First-party data

  14. Question 3 - 10 • ______ teamed up with Foursquare to award one hundred random people who entered the establishment.

  15. Answer 3 – 10 • McDonald’s

  16. Question 3 - 20 • Taco Bell is using ____ to send special offers to people using the app when they’re in the general vicinity of a Taco Bell.

  17. Answer 3 – 20 • Waze

  18. Question 3 - 30 • Subway has teamed up with ____ to give customers special discounts when they get close to a Subway business.

  19. Answer 3 – 30 • O2

  20. Question 4 - 10 • The beta map plots more than 150 billion monthly pings from smartphone owners opening _______-_________ mobile apps and sites across the country.

  21. Answer 4 – 10 • Advertising-supported

  22. Question 4 - 20 • LBM has struggled to track their effect on __ ____ sales.

  23. Answer 4 – 20 • In-store

  24. Question 4 - 30 • The beta map is going to be used on _____ _____ this year.

  25. Answer 4 – 30 • Black Friday

  26. Question 5 - 10 • ____ is a platform for users to check-in at a location to redeem rewards, points, and coupons

  27. Answer 5 – 10 • Foursquare

  28. Question 5 - 20 • _____ is a mobile game that uses your location to set challenges and rewards, even connect locations to encourage multi-site visits.

  29. Answer 5 – 20 • SCVNGR

  30. Question 5 - 30 • ____ ____ allows users to check-in to receive rewards, but it also allows them to share and earn rewards together.

  31. Answer 5 – 30 • Facebook Places

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