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The Design Brief

The Design Brief . How to Write. What is the purpose of a Design Brief?. The design brief is a document that defines a problem or need , its context and the requirements that need to be fulfilled based around that problem or need. Outline of the Context or Situation .

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The Design Brief

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  1. The Design Brief How to Write

  2. What is the purpose of a Design Brief? • The design brief is a document that defines a problem or need , its context and the requirements that need to be fulfilled based around that problem or need.

  3. Outline of the Context or Situation • What the product needs to do and why. • When developing a brief the following questions should be applied. • What (is the problem or situation that needs to be solved)? • Why (is a solution needed)? • When (is it needed)? • What (is the product needed for)? • Where will it be used? • How will it be used? • This section paints the picture of the brief. The information should be concise and direct. • You can also refer to the ‘Function, purpose and context’ product design factors when writing the outline.

  4. Product Design Factors Product Design Factors • Product Design Factors, are aspects which may make up the ‘Considerations and Constraints’. These include: • Purpose, function, and context • Human-centered design(Human needs and wants) • Innovation and creativity • Visual, tactile and aesthetic (design principles and elements) • Sustainability (social, economics and environmental systems perspectives) • Economics – Time and Cost • Legal Responsibilities • Materials – Characteristics and properties • Technologies – tools, processes, and manufacturing methods

  5. Purpose, function, and context • The reason or the need for the product. “Who, Why, What” • Primary and secondary function • Primary= Main function, (eg, the cabinet on the left is to store c/ds) • Secondary= Features of the design(eg, use of materials, joining methods, storage techniques) • Context • Where will the product be used • When the product will be used

  6. Human-Centered design • Human needs and wants • Problems or needs which can improve wellbeing and quality of life • Cultural and religious considerations • Age • Economic status(income status) • Fashion trends/styles • Safety • Accessibility • Ergonomics • Comfort

  7. Innovation and creativity • A Creative approach to solving problems or needs. • Invention • Improvement • Modification experimentation • Pushing the boundaries • Thinking outside the square • New ideas • New materials • Emerging technologies/techniques

  8. Visual, tactile and aesthetic • Design Principles & Elements • The products form, appearance and feel • Principles= balance, emphasis, repetition, movement/rhythm, pattern, proportion, symmetry and space • Elements= point, line, shape, form, texture, tone, colour, transparency, translucence and opacity. • Visual= The visual look of the product(what is it) • Tactile= Touch, what the product feels like to touch or use • Aesthetic= What the product conveys(feeling, mood,era and/or style)

  9. Sustainability • The connection between Social, Economic and environmental systems. • Social= How will it affect people and communities • Economic= How will it affect the economy and jobs • Environmental= how will it affect the environment and natural resources • Other aspects: • LCA (life cycle assessment) • LCT (life cycle thinking) • Carbon footprints • Embodied energy • Water use • Distribution and transport

  10. Economics • Time and Cost • Costing: • Materials • Labour costs • Use of machinery and tools • Time management: • Correct timing of manufacturing components • Lean and JIT(just in time)manufacturing • Material availability

  11. Legal responsibilities • IP (intellectual property) • Patents • Design registration • ISO International standards organization • Regulations and legislation OH&S • Products must be produced safely and be safe to the user

  12. Materials • Wood/timber • Metal • Textiles/yarns/fibres/fabrics • Plastics (polymers) • Characteristics: • Strength • Durability • Hardness • Density • Rigidity • Flexibility

  13. Technologies • Tools, processes and manufacturing methods • Proper and safe use of tools and equipment in the production of a design • Methods: • Marking out, setting out • Cutting, shaping/forming • Joining/assembling/construction • Decorating/embellishing/finishing

  14. When developing the Design Brief • Outline of the situation and context: (statement outlining what the design problem or need is) • Constraints: (things that cannot be changed or have been stipulated by the client or end user. Should be in dot point) • Considerations: (things that are open to interpretation to you as a designer. Can be in dot point or statement format) • Client Profile: (An in-depth profile of the client or end user including; age, interests, styles, tastes, similar items, living conditions, economic status, ETC)

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