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Hong Kong Disneyland Resort

Hong Kong Disneyland Resort. Project was announced between The Walt Disney Company and the Hong Kong Government. Began construction in January 2003 Building in Disneyland in project 1 Disneyland-style theme park Two hotels Hong Kong Disneyland Hotel Disney's Hollywood Hotel.

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Hong Kong Disneyland Resort

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  1. Hong Kong Disneyland Resort • Project was announced betweenThe Walt Disney Companyand theHong Kong Government. • Began construction inJanuary 2003 Building in Disneyland in project 1 • Disneyland-style theme park • Two hotels • Hong Kong Disneyland Hotel • Disney's Hollywood Hotel

  2. Hong Kong Disneyland Resort Project is estimated to create: • 18,000new jobs atopening • Growing to36,000once the first park reachesPhase 1 build-out. • First phase: generate a present economic value ofHK$148 billion(US $19 billion) in benefits to Hong Kong over a40-year period.

  3. Social responsibility for Disneyland Base on theproactive approach Responsibility of Disneyland towards theemployees: • Wages standards - 12 months basic and paid annual leave. Have the over-time payment and night-shift allowance • Staff welfare - concerns for the staff (outpatient and hospitalization, dental scheme, life and accident insurance and mandatory provident fund scheme) • Learning and development chances - not only to offer jobs, but also to offer careers • regarded as a priority focus • well equip all operational Cast Members to perform the roles effectively

  4. Social responsibility for Disneyland Responsibility towardscustomers • Resort safety • Serious about customers’ safety • Make sure the kids stay extra-safe • First aid receive help from registered nurses • Guests with special needs • Proved many services for the special needs (stroller rental, baby care center, inductive loops, sign language and written aids)

  5. Social responsibility for Disneyland Responsibility towards physical environment: Environmental protection: • Attitudeand commitmentto do what is right • Aim atincreasing our effortsthroughout Hong Kong • Look forward to partnering with the community A better environment

  6. Mission ．Make all dreams come true ．Fantasy becomesreal and areality becomesfantasticas the relive childhood memoriesand creates new ones. ．A placewhere storybook fantasycomes tolifefor children of all ages. ．Createmagical memorieswith belovedcharacters anddiscover the funwhere imagination reigns.

  7. Changes of Hong Kong Environment • Hong Kong Disneyland project Announced in 1999 • Community of Hong Kong becomes excited. • Mass media were discussing about the project constantly and sharply • Government: “It was a perfect association” However, Is it really as wonderful as we thought? • We can find that the Disneyland have change three types of environment. • Economic environment • Social environment • Cultural environment

  8. 1.Economic environment • Before complete the 1st project of Disneyland, • people thinks that Disneyland can: • Attract more tourist • Excite the local market • Push forward the economic environment • Increase the employment rate • Rise the income of Hong Kong people • Improve the standard of living

  9. 2.Social Environment Effect • Eliminate the unemployment (10000-job opportunities) Kinds of labour • Mechanist • Electronic Engineers 2 kinds of labour with less-education Only can get a few amounts of wages Only brought a few promote to the local market

  10. 3.Cultural Environment Dedicated to: • Making dreams a reality for families and children Focus on: • Public service initiatives • Community outreach • Volunteerism in areas(learning, compassion, the arts and the environment.) Engage in activities: • Promote creativity • Education • Environmentalism

  11. Market Structure of Disneyland Way to the market structure: • Number of sellers and buyers • Nature of products • Ease of entry and exit • Availability of information Disneyland is anoligopoly. Features: • A few dominate sellers in the market. • The firms produce similar but differentiated products • Entry is restricted by the government • Market information is imperfect

  12. Market Structure Disneyland and Ocean Park: • Regulated by the government • Having a huge capital/technological requirement. Products and services of them are similar: • Disneyland - Disney products • Ocean Park - Product about the wild animal We are difficult to get the necessary information, as they are restricted to the producers only. Disneyland and Ocean Park are the oligopoly.

  13. Distribution channels of Disneyland Entrance tickets sold by two ways: • Customer bought direct from the Disneyland • Customer bought thought the agents or brokers Hotel service: • Services are selling directly to the customer. Product of Disneyland sold by two ways: (souvenirs, clothing, unique gifts, etc) • Directly sells the product to the customers(In the Disneyland) • Sell to the customers thought the retailer shops(Outside the Disneyland) Disneyland mainly sell the products and services by itself. But sometime it also sell thought the retailer to have more customers.

  14. Changes of demand & supply Things about the Disneyland change the demand and supply of Disneyland. We have chosen some of them to explain how they have change the demand and supply.

  15. 1. Disneyland gave out a premium and the Ocean Park follow Disneyland Reduces the price; can’t attract more customers Supply curve shifts downwards Gain of Disneyland issmaller thantheloss. So it is an inelastic demand.

  16. 1. Disneyland gave out a premium and the Ocean Park follow Ocean Park Substitute of Disneyland, so the demand curve shifts leftwards.

  17. 2.The personal services are bad. Arrogant made the traveler discontented, they will loss some traveler Demand decrease, supply will no change, the price decrease the quantity transacted decrease

  18. 3. Ocean Park enlarges with more facilities and hotel. Demand of Ocean Park will increase Influence Hong Kong Disneyland and rap visitor Demand(D) of Hong Kong Disneylanddecrease, supply will no change, price decrease, quantity(Q) transacted decrease

  19. 4. Marriage services of Disneyland. • Hold the wedding attract more traveler • Demand(D) increase, supply no change, the price(P) increase and the quantity(Q) transacted increase

  20. 5.Disneyland employs more staff Add more manpower, reduce the waiting times. Demand(D) increase, supply will no change, price(P) increase and quantity(Q) transacted increase

  21. 6. Disneyland detrude some special goods on “The Nightmare Before Christmas” • Disneyland sell the good to harmony with Halloween, attract more traveler and people who like the “The Nightmare Before Christmas” to visit it in Halloween • Demand(D) increase, supply will no change, price(P) increase and quantity(Q) transacted increase

  22. Questionnaire Invited 50 people from 5/11 to 25/11 http://www.my3q.com/home2/80/ltss00710/46075.phtml

  23. Questionnaire 1.Have you even been the Hong Kong Disneyland?

  24. Questionnaire 2.What is the age group of Disneyland customers?

  25. Questionnaire 3.What kind of people cans the Disneyland attract?

  26. Questionnaire 4. Did the price of the ticket is reasonable?

  27. Questionnaire 5.Will you visit the Disneyland?

  28. Questionnaire 6.Can the Disneyland project improve the Hong Kong economic environment?

  29. Questionnaire 7.What industry can gain maximum profit?

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