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Leveraging Technology for Real Estate Sales Growth

Explore the latest technology offerings and strategies to boost sales in real estate. Learn about website enhancements, lead capture mechanisms, specialty property sites, and social media tactics. Maximize listing exposure and stay ahead of the competition in the digital landscape.

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Leveraging Technology for Real Estate Sales Growth

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  1. Using Technology to Increase Sales Nathan Ryan Senior Trainer United Country Real Estate

  2. Overview of Today’s Topics • New for 2012 – Items we launched at convention • Review of technology offerings

  3. New for 2012 • Record Web Leads You will see more “Email Only Leads” • Office website Updated look and feel • New Specialty sites and collateral Ski Property River Front Property Country Homes Retirement Properties ** Very close to completion

  4. Office Websites and Leads

  5. Record Web Leads New lead Capture Mechanisms

  6. New Office Websites Web Site First Impression – It’s as important as your office appearance 1 – Header Imagery – Show off your Area / Type of Properties 2 – Featured Properties – This tells everyone what you sell 3 – Agent Bio’s and Pictures – No pictures – this is what you are telling them

  7. Check Your Office Website For: • Do you have the new design? • Have you sent in new pictures? • Does every agent have a photo and Bio? • Look at the content, does is say what you want it to say? • Send updates to Mike Podraza (MikePodraza@unitedcountry.com)

  8. United Country Website Traffic Statistics

  9. Where to Get Your Local Stats • Contact the web team for your Google Analytics login information • www.compete.com – Free version is okay, PRO is better.

  10. Specialty Sites

  11. Gun Shots Then Cannon Balls… • We have improved accuracy across all of our specialty sites both on an SEO level and usability level for all United Country Brokers and Agents.

  12. Gun Shots Then Cannon Balls… • Waterfront For Sale • Hunting Property For Sale • Desert Property For Sale • Farms For Sale • Equine Property For Sale • Lakefront Homes For Sale • Fishing Property For Sale • SC Timberland Property • Ranch For Sale • Acreage For Sale • Rural Property For Sale • Golf Property For Sale • Recreational Real Estate • Coastal Property For Sale • Historic Homes For Sale • Lakefront Property For Sale • Timberland Property • TX Golf Property For Sale • Resort Property For Sale • Horse Farms For Sale • Land For Sale • Mountain Property For Sale • Golf Homes For Sale PUT ANY OF THE FIFTY STATES IN FRONT OF THESE

  13. Specialty Property • Most Specialty property areas on the intranet site have Listing Presentations, to allow you to compete right away. • Properties are driven to the Specialty sites by property codes that can be found on the intranet site

  14. Index by Property Type • Over 30,000 Listings indexed • Automatically loads up keywords • Creates Cross Traffic for sites • Build on itself Maximize Listing Exposure

  15. Specialty Property • Many of our offices use Special Confidential when they list a specialty property • Order a Special Confidential by calling 800-444-5044. • Send out a virtual postcard from Peak Performanceand two weeks later send another virtual postcard or some other form of follow up.

  16. Social Media and Mobile Strategies

  17. Social Media and Mobile Strategies Works for Auctions and coming soon international properties

  18. Social Media • More than 800 million users interact with over 900 million objects (pages, groups, events and community pages) on Facebook in 2011. • Social networking now accounts for 22 percent of all time spent online in the US. • Twitter is averaging 230 million tweets a day. That’s up 110% from the beginning of 2011. Source: Facebook Source: Nielsen Report Source: Twitter Maximize Listing Exposure

  19. Technology Overview Dial-in Technical Support to Home Office Field-deployed Technical Support Enhanced R&D to identify / deploy competitive technologies Proxibid Discounts for Auction Execution United Country online "Post Card" System “Flank” Websites (Waterfront, Premier, Ranch, Golf, etc. Productivity Tool Online Training Multi-Picture Upload Tool Auction-Centric Websites Agent Websites Agent / Broker CRM tool (Peak Performance) Info USA Online Program Company Store Strategic Partner Intranet Programs Office Specific SEO Tune-ups Regularly Scheduled Webinars Regularly Scheduled Regional Training Technology Bundle of Services United Country Intranet (UnitedRealEstate.com) "Realtime" Listings Management System UnitedCountry.com Website Office Websites Search Engine Optimization for all Websites Private Internet Domain Name for each Office Hosted Mail under Domain Name for each Office 􀀹 Daily Confidentials Delivery 􀀹 On-demand "Special Confidentials" System Listings pushed to Trulia, Google Base, Homescape, … URL Maintenance and Renewal

  20. Questions?

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