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Publicizing Common Core to All Audiences

Publicizing Common Core to All Audiences. Fremont School District 79 NSPRA July 9 , 2013 Dr. Jill Gildea, Superintendent Dr. Elizabeth Freeman, Curriculum Director Margaret Van Duch, Communications Coordinator. Session Outcomes. Strategies for managing complex change

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Publicizing Common Core to All Audiences

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  1. Publicizing Common Core to All Audiences Fremont School District 79 NSPRA July 9, 2013 Dr. Jill Gildea, Superintendent Dr. Elizabeth Freeman, Curriculum Director Margaret Van Duch, Communications Coordinator

  2. Session Outcomes • Strategies for managing complex change • Common Core State Standards resources • Sample communication rollout plan • Best practices for stakeholder communication • Communication vehicles

  3. Fremont School District 79Northern Illinois

  4. A Bit about F79 • 169 certified staff • District boundaries cover 34 square miles • District property includes 100 acres surrounded by forest preserve and farms • Balanced budget since 2001

  5. District Leadership in Managing Complex Change

  6. Common Core State Standards as a National Topic The Hunt Institute Common Core State Standards Video

  7. Common Core State Standards

  8. Smarter BalancedAssessment States

  9. PARCC Assessment States

  10. National Resources • Prominent researchers • Prominent research institutions • The Dana Center • Marzano Center • American Institute for Research • National organizations • NSPRA • PTO/PTA • ASCD • Learning Forward • Principals associations

  11. Common Core State Standardswww.corestandards.org

  12. NSPRA Websitewww.nspra.org/commoncore/index

  13. Communicating about the Common Core

  14. Best-Practices in Communication • Establish your Common Core brand • Develop a Communication Plan

  15. Develop a Communication Plan

  16. Best-Practices in Communication • Identify Strengths, Weaknesses, Opportunities and Threats (SWOT) • Return on Investment

  17. Best-Practices in Communication • Key performance indicators • Get in front of your story • Engage • Desired behaviors • & attitudes

  18. Best-Practices in Communication • Goals • Strategy • The action path the • organization has chosen to • realize its goals • Communicate • Measure (SMART) • Specific, Measureable, • Achievable, Results, Timely

  19. Common Core: Scary or Not Here it Comes VIDEO

  20. Communicating the Message

  21. Communication Tips from Winston Churchill • Get straight to the point • “The news from France is very bad.” • Tell the truth • “The whole fury and might of the enemy must soon be turned on us.”

  22. Communication Tips from Winston Churchill • Paint a picture • “If we fail…the whole world will sink into the abyss.” • Use short, simple words • Let verbs do the work: grieve, fail, defend, fight

  23. Strategies for Reaching Target Audiences • Article • Website • Email • Latest News • Facebook • Twitter • Brochures • Staff Ambassadors • Youtube/Vimeo

  24. External Stakeholder Communication

  25. Build a Website

  26. Build a Website

  27. Email Alert

  28. Latest News

  29. Facebook

  30. Twitter

  31. External Stakeholder Communication

  32. Internal Stakeholder Communication • Repeat, repeat, repeat • Professional development • Collaboration • Admin reinforces messages • Execute messages

  33. Staff Website

  34. Staff Updates

  35. Scope & Sequence Charts

  36. Measuring Success • Surveys • Focus Groups • Google Analytics • Comments

  37. Measuring Success

  38. Questions?

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