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Web 2.0 in Retail Today

Web 2.0 in Retail Today. Gian Fulgoni Chairman comScore, Inc. Web 2.0 Categories and Definitions. In August 2007: 158 Million People (87% of online population) Visited Web 2.0 Sites On Average, Visitors Spent 210 Minutes Per Person Viewing 516 Pages Per Person.

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Web 2.0 in Retail Today

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  1. Web 2.0 in Retail Today Gian Fulgoni Chairman comScore, Inc.

  2. Web 2.0 Categories and Definitions • In August 2007: • 158 Million People (87% of online population) Visited Web 2.0 Sites • On Average, Visitors Spent 210 Minutes Per Person • Viewing 516 Pages Per Person Source: comScore Media Metrix

  3. Heavy Web 2.0 TrafficAugust 2007(in Millions) Category % Change vs. YA M 8% Craigslist +64% Change vs. YA 20% YouTube +135% change vs. YA M Facebook +128% Change vs. YA 33% M Flickr +112% Change vs. YA 9% M Digg +294% Change vs. YA 23% M Source: comScore Media Metrix

  4. Did you know… • …e-commerce sites serve FLASH content to more than 155 million consumers? Source: comScore Marketing Solutions, March – May 2007

  5. Multi-Channel Retailers Embracing Technologies Like Flash Source: comScore Marketing Solutions, March – May 2007

  6. Fourteen Online Retail Sites Engaged at Least 20% of Their Visitors with Flash Content Source: comScore Marketing Solutions, March – May 2007

  7. Walmart.com uses FLASH to rotate offers and messages prominently on their home page

  8. Multi-Channel retailers make their pre-prints come alive via FLASH

  9. officedepot.com uses FLASH to rotate offers prominently on their home page

  10. +20% +22% +26% +29% Consumer eCommerce Dollar Sales Growth ($Billions) Excluding Auctions and Managed Travel $171 $143 $117 +13% % Change vs. YA $93 % Chg vs. YA % Chg vs. YA +20% $72 +24% +16% +19% +26% +33% +24% $47 $47 Travel +26% +14% +14% +26% Non-Travel +17% +23% Source: comScore Marketing Solutions, eCommerce US data

  11. Online Spending for Web 2.0 Usersby Product CategoryQ2 2007 201M $27B $1.6B $1.8B $3.8B $2.4B $4.5B Light Users of Web 2.0 Heavy Users of Web 2.0 Dollars Spent by Product Category

  12. Blogs Users’ Category SpendingQ2 2007 205M $27B $1.6B $3.8B $1.8B $4.5B $2.4B Users Of Blogs Non-Users of Blogs Dollars Spent by Product Category

  13. Videos Users’ Category SpendingQ2 2007 205M $27B $1.6B $3.8B $1.8B $4.5B $2.4B Landed Gentry are highly represented in the Video Group – Wealthy, College Degrees, and spend heavily on Consumer Electronics and Technology. Users of Videos Non-Users of Videos Dollars Spent by Product Category

  14. Social Networks Users’ Category SpendingQ2 2007 205M $27B $2.4B $1.6B $3.8B $4.5B $1.8B On Average, Heavy Social Networking Users spend $176/buyers, $89 less than Light Users User of Social Networks Non-Users of Social Networks Dollars Spent by Product Category

  15. What to advertise on Social Networking sites to 18-34 year olds? % Saying they would be receptive to advertising on User Generated Content Sites Leisure Necessities

  16. Thank You • For a complete copy of comScore’s report please e-mail me at: gfulgoni@comscore.com

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