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Digital marketing is the promotion of products or services using online channels,<br> including social media, search engines, email, and websites, to reach and engage<br> target audiences effectively.<br>
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What is digital marketing? Digital marketing is the promotion of products or services using online channels, including social media, search engines, email, and websites, to reach and engage target audiences effectively.
Objectives • Increase Direct sales • Improve conversion rate • Percentage of return visitors • Organic traffic volume • Reduce bounce rate
Advantages of Digital Marketing • Global Reach • Lowers Cost • Measurable Results • Personalisation • Openness • Social Currency • Improve Conversion Rates
Disadvantages of Digital Marketing • Skills and Training • Time consuming • High Completition • Complaints and Feedback • Security and privacy issues
Contents of Digital Marketing • Search Engine Optimization(SEO) • Content Marketing • Social Media Marketing • Pay Per Click (PPC) • Affiliate Marketing • Email Marketing
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