Segmentation Target market Positioning Sel loffvacations

1. SegmentationTarget marketPositioningSelloffvacations.com Prepared by Inna Sarkisova SachinPandey PrathmeshGhag Alisa Orlova TOUR 9620 Group # 1

2. SellOffVacation.com – about us • History • Started in 1979 as "Dream Vacations“ - In 2000 became Selloffvacations.com as transactional website was launched Location - 45 locations across Canada 20 offices in Ontario 5 offices in Quebec 5 offices in Nova Scotia

3. Market segmentation Geographic Africa, Canada, Caribbean, Europe, Mexico, South America, The United States Demographic Family vacations, group travel, adults only, luxury 5 star vacations

4. Market segmentation Psychographic • beach • casino • city • Disney • hedonism • romantic • golf • cruise • scuba • spa • wedding Behavioural all-inclusive Christmas New Year Honeymoon January March Break Reading week Spring break summer winter last-minute VACATIONS

5. Target markets • Families (packages and all-inclusive vacations) • Independent adult travelers (flights, hotels, cars, insurances) • Elite clientele • Groups (by interest, incentive, religious, sport, student, wedding services) http://byog.selloffvacations.com/home/index.sv

6. Market Positioning • Lowest prices guarantee • Most trusted website in Canada • Reliable and friendly service http://www.selloffvacations.com/default.asp

7. Improvements • 24/7 customer service (as Canada is in 6 time zones ) • One clear advanced search form (by destination, by interest, type of holidays) • Create possibility of website search and link to sustainability • Planning tours that minimize harmful environmental, economic and social impacts

8. Improvements • Statistics Canada website http://www41.statcan.gc.ca/2007/4007/grafx/htm/ceb4007_000_2-eng.htm

9. Sustainable Practices TNS Canada website: “Almost two-thirds of travelers are concerned with global warming, loss of natural habitat and eco-systems, and the use of child labour in the third world countries” http://www.tnscanada.ca/conferences/ttra/ttra-2007.pdf • Paperless working environment – use digital content management system • New packages for disabled people – tours across Canada with discount

10. Sustainable Practices • Cooperation with sustainable suppliers – the USA hotels and airlines http://www.gayot.com/hotels/bestof/top10/10best_greenhotels_us/bardessono-yountville-california.html • Hyatt, Fairmont, Marriott – already sustainable • Bardessono – Napa Valley, CA – 900 solar panels, reclaimed wood used in construction • Element New York Times Square West - faucets are water efficient, Don Not Disturb magnets are eco-friendly and recycable

11. Sustainable Practices • Scuba-diving niche – Jamaica has nearly 479 square miles of coral reefs http://traveltips.usatoday.com/coral-reefs-jamaica-1380.html • Coral reefs are destroyed by temperature increase, hurricanes and overfishing. • Global Coral Reef Alliance – non-profit organization dedicated to restoring and protecting coral reefs - www.globalcoral.org • Donating 5% of company revenue to the restoration of coral reefs in Jamaica

12. Thank you!!! Questions ?