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Introducing Design Flanders Johan Valcke. Design Flanders gives young talent the chance to grow . I. Objectives. 1. To promote design as added value for economy designers in Flanders and abroad design as management instrument for companies 2. … because
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I. Objectives 1. To promote • design as added value for economy • designers in Flanders and abroad • design as management instrument for companies 2. … because • Design Flanders is a VLAO-unit (VLAO=Flanders Enterprise) • Under the authority of the Flemish Minister of Economy • Synergy with Flanders Enterprise Account Managers • More information on www.vlao.be
II. Target groups • Designers • Industrial design • Graphic design • Multimedia (webdesign) • Ceramics, jewelry, accessories, glass, textile, furniture • Design and product companies • Public at large
III. How to achieve the objectives Talent scouting • Twice a year • Spring selections • Autumn selections • By a professional jury • Advantages for selected designers : • Subsidised for exhibitions, fairs and promotional initiatives • Written about in Kwintessens,… • Given advise: economic • Put on show in exhibitions and fairs • E-zine Ossenbloedrood • Member of the Belgian Design Club
Exhibitions • In the Design Flanders Gallery : 6 exhibitions a year • Kanselarijstraat 19, 1000 Brussels, Belgium • Near the Central Station and the Saint-Michaels cathedral
Tentoonstellingen • In de Design Vlaanderen Galerie : 6 per jaar • Kanselarijstraat 19, 1000 Brussel • Nabij Centraal Station en de Sint-Michielskathedraal
Design Flanders Gallery: some images Expo BetterFood, 2007
Henry van de Velde Awards & Labels 2007
Ad hoc exhibitions • On other locations than the Design Flanders Gallery • In Belgium • Designbiënnale Luik, 26/9 – 19/10 • Betterfood, Flemish Parliament & Horeca Expo, November 2008 • Henry van de Velde Awards & Labels 2008, Flemish Parliament, 14/1 – 1/3/2008 • Abroad • Je suis dada | Between dream and reality, Turino, World Design Capital 2008, 6-13/11/2008 • La Belgique des autres, Saint-Etienne, 15-30/11/2008 • Je suis dada…, Vienna, September-October 2009
Henry van de Velde Awards • The winners of the Henry van de Velde Awards receive • The trophy (David Huycke) • The certificate (Brody Neuenschwander) • € 5.000,00
Henry van de Velde Awards Trophy Henry van de Velde Award by David Huycke
Henry van de Velde Awards Certificate by Brody Neuenschwander
Henry van de Velde Awards HTS – Nedda El-Asmar voor Hermès
Henry van de Velde Awards – Young Talent Linde Hermans – Bonne Bavette for Rode Schoentjes Photo Tijs Hermans
Henry van de Velde Awards - Company Durlet – MVSLoungeChair by Maarten Van Severen
Henry van de Velde Awards - Career Anita Evenepoel – Necklace & Bracelet
Henry van de Velde Labels - HENRY VAN DE VELDE LABELS 2007 -
Henry van de Velde Labels • The winners of the Henry van de Velde Label receive: • A quality label that they are allowed to use in all their communication tools • An exposition in the Lokettenzaal, the exposition room of the Flemish Government and an expo at Sfeer, Flanders Expo, Ghent • The HVDV Award Public 2008 will be chosen out of the HVDV Labels 2008. The Award equals € 2.500,00.
Fairs • In Belgium • Interieur 2008, Kortrijk, 17/10 – 26/10 2008 • Cocoon, Brussels, 15/11 – 23/11 2008 • Sfeer 2009, Ghent, 14/3 – 22/3 2009 • Abroad • Biennale Internationale de Saint-Etienne, 15-30/11/2008 • International Furniture Fair, Zona Tortona, Milano, 2009
Fairs Interieur 2008, Kortrijk
Fairs Sfeer, Flanders Expo, Ghent
Fairs ABC Design, Milano 2008
Subsidies • Purpose • To support projects for design promotion • Strictly for • Selected designers • Organizations working with selected designers • Companies working with selected designers
Website www.designvlaanderen.be www.designflanders.be In the fall 2008, we will launch our new website on the same adress.
Kwintessens Kwintessens • Three-monthly magazine • In Dutch and in English • Each issue is designed by different graphic designer • Special issues on design and fashion in Flanders (in collaboration with FFI) • Only available by subscription
Ossenbloedrood • Weekly e-zine • News on Design Flanders’ activities, activities organised by partners and interesting facts on design • For members of the Belgian Design Club • Selected designers • Design companies
Studies • 2003 • Benchmark of EU Design Centres Study • A study on the impact of design implementation on business performance in Flanders • 2006 • Design in figures • Beauty and design • A study on the impact of design implementation on business performance in Flanders
Workshops • Design Management • Design implementation in producing companies • consumer goods • investment goods • Design makes the difference : success stories • 360 companies in 12 workshops and 5 road shows • 60% implements design • 30% considers implementation • Networking • Publications: Proceedings and Design geeft voorsprong • 28/10 WS Design maakt het verschil - Futurotextiel • ECO-Design tool with OVAM • Ovam=Public Waste Agency for Flanders • For designers • Ecolizer
Advice • In cooperation with and with the support of Flanders Enterprise (VLAO) Accounts Managers • Economic • Designers • Companies • Public at large • Mediation between • Companies and designers • Distributors and designers • Contracts • In cooperation with Design Center Antwerp
Documentation centre • Files of designers and companies • Multimedia library • Flying library: leaflets, cuttings, press releases, etc. • Visual documentation: pictures, slides, videos, cd-roms, etc. • Books on contemporary design • Magazines on contemporary design
Belgian Design Forum Who? • Companies and designers What? • New strategie towards companies • Focus on good design and a high-quality design management • Network reinforcing and well thought activities • 9 godfathers – core group
Belgian Design Forum Higher mission Design makes happy: it pleasures everybody Masters in Creativity creative, ethical and durable entrepeneurship Sharing, no copy Activities A strong program on design and design management • Juridical topics, protection, contracts • Top design studios, new designtrends • Company visits • Governemental funding and loans, financing banks