1 / 14

Printed Matter: Canadian Newspapers

Printed Matter: Canadian Newspapers. Presented by: Bradley Karelson, Charlotte Peer and Greg Gerber. Table of Contents. 1 – History/Overview 2 – Newspaper Consumption 3 – Newspaper Advertising 4 – Newspaper and Media Ownership. Recent History Overview. A century ago

sabin
Download Presentation

Printed Matter: Canadian Newspapers

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Printed Matter: Canadian Newspapers Presented by: Bradley Karelson, Charlotte Peer and Greg Gerber

  2. Table of Contents • 1 – History/Overview • 2 – Newspaper Consumption • 3 – Newspaper Advertising • 4 – Newspaper and Media Ownership

  3. Recent History Overview • A century ago • Newspapers serving different markets were independently owned by proprietors who themselves resided in those markets • Today • Chain ownership; corporate control; cross-media holdings

  4. Recent History Overview • Problems? • distortion across issuers • In spite of this… • Canadian newspaper readership is strong • Newspapers as the foundation of Canadian information culture

  5. Newspaper Consumption • Widespread news distribution • Consumed in very large numbers • 57% of Canadians over the age of 18 report reading a paper on average each weekday • 64% read a paper on the weekend • 83% report having read one in the past week

  6. Advertising • Largest advertising medium in Canada • Retail ads – 46% • Classified – 34% • National Ads - 20%

  7. Advertising Revenue Breakdown • Advertising rates set the size of circulation • Cutting back on costs requires internal adjustments • Paradigm…

  8. Case Study

  9. 2001 Canadian Daily Newspaper Circulation by Ownership

  10. Newspaper and Media Ownership • Past regulations: • The Davey Report (1970) • The Kent Commission (1981) • Recent regulations: • New CRTC Regulations (2008)

  11. The Davey Report (1970) • Investigated the influence and concentration of ownership in Canada that was previously unregulated • Recommendation of report: establish Press Ownership Review Board

  12. Then Kent Comission (1981) • First Canadian inquiry directly concerned with newspapers • Series of studies to determine: • Extent of ownership across Canada • Responsibility of the newspaper industry to the public • How the newspaper functioned as a business • Functioning of the newsroom • Quality of public affairs reporting • Quality of journalism • Future of the newspaper industry

  13. CRTC Regulations (2008) • To restrict cross-media ownership as a way of ensuring a diversity of editorial voices in the same market • A person or entity will be permitted to control only 2 of 3 types of media outlets – radio, TV, or newspapers – in a single market

  14. Major Points • 1 – Newspapers are the foundation of an information culture • 2 – Newspaper revenues based largely on advertising • 3 – The country employs regulations (from The Davey Report and the Kent Commission) to prevent concentrated ownership and to encourage journalistic diversity.

More Related