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IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To Multiple Product Assortments For Each Celebrity. Tiered Brands By Retail [B&M / Digital] Venue. Utilize Television To Market /Define/Expand Brand Images Then Flows All Digital Mediums
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BANGTV MERCHANDISING STRATEGY [Retail Orientation] • Lifestyle Approach To Multiple Product Assortments For Each Celebrity. • Tiered Brands By Retail [B&M / Digital] Venue. • Utilize Television To Market /Define/Expand Brand Images Then Flows All Digital Mediums • Curate Good / Better / Best and Luxury Assortments By Specific Retail Venue. • Assortments Differentiated By Retail Venue – By Category & Artwork / Designs. • Pricing Tiers Denoted by Specific Retail Venue. • Capitalize On Opportunity For Improved Pricing With Each Celebrity Brand. • Create Exclusive Products & Exclusive Product Configurations For Each Retail Opportunity. • Create Excitement With Limited Edition Products + one-of-a –kind Autographed Memorabilia. • “BANG BUNDLES” - Bundle Products To improve Price Points That Create Fan Excitement. • Offer Entire Breadth Of Assortment On BANG Digital Platforms [BANGNET/BANGMOB/BANGFAN] • Test New Product Categories As Necessary [BANGNET] Before BANGTV • Utilize Packaging To Build Brands For Direct-To-Consumer Purchases. • Utilize Packaging As A Silent Sales Person Within Retail That Also Defines The Celebrity Brand. • Regionalize Assortments Within Retail To Capitalize + Grow Fan Base.
BANGTV MERCHANDISING STRATEGY [Digital Orientation] • BANGTV • Exclusive Marketing Position • Drive New + Expanded Exposure for Celebrity • High Profile Brand Builder • Key Assortment Driver [New Products] • Expands Celebrity Commerce Products Sells + Offerings • BANG EXP [B&M] • Significant + Continuous Unit Driver • Multiple Channel Access For Fans to Discover • Expanded Opportunity That Greatly Increase Product Sales • BANGNET/BANGFAN/BANGMOB • Enormous Brand builder • Delivers 1st Complete Product Assortment Opportunity • Creates 1st Product Test Opportunity • New + Dedicated 24/7 Exposure for Each Celebrity • Uplifts/Enhances/Encourages Much More Product Sales
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RIHANNA BANGTV
DAUGHTRY BANGTV
DAUGHTRY BANGTV
DAUGHTRY BANGTV
DAUGHTRY BANGTV
DAUGHTRY BANG TV/SPECIALTY
DAUGHTRY WALMART
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BANGTV LINKINPARK Linkinpark
BANGTV LINKINPARK Linkinpark
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LINKINPARK Linkinpark BANGTV/SPECIALTY
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LINKINPARK Linkinpark WALMART
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NICKLEBACK BANGTV
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BANGTV/SPECIALTY NICKLEBACK
WALMART NICKLEBACK
Carrie Underwood BANGTV
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DENIM Carrie Underwood BANGTV
Carrie Underwood Nordstrom’s
Carrie Underwood Nordstrom’s
Carrie Underwood BANG TV/SPECIALTY STORES
Carrie Underwood WALMART
BANGTV BUNDLE WALMART CD T-Shirt Hat Poster Bandana Key chain
BANGTV BUNDLE Macy’s Scarf Key chain Tote Poster CD T-Shirt
Keith Urban BANGTV
Keith Urban BANGTV
Keith Urban BANGTV
Keith Urban Sheet Music Concert DVDs Downloads Tickets
Keith Urban Autographed Memorabilia
McGraw TIM