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Engaging responsibly using social media Tips & Tricks

Engaging responsibly using social media Tips & Tricks. Declan Murphy. Urologist & Director of Robotic Surgery | Peter MacCallum Cancer Centre | Melbourne Associate Editor (Social M edia) | BJUI. @declangmurphy #eau14. Potential outcome?. Suspended/dismissed from the hospital

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Engaging responsibly using social media Tips & Tricks

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  1. Engaging responsibly using social mediaTips & Tricks Declan Murphy Urologist & Director of Robotic Surgery | Peter MacCallum Cancer Centre | Melbourne Associate Editor (Social Media) | BJUI @declangmurphy #eau14

  2. Potential outcome? Suspended/dismissed from the hospital Reported to licensing body for unprofessional conduct

  3. Greysen et al. JAMA 2012;307(11):1141-2

  4. Take home message You could get in serious trouble using social media

  5. Guidelines and Rules: 2013-4

  6. Engaging Responsibly with Social Media BJUI 2014; In press Declan Murphy, Stacy Loeb, MarniBasto, Ben Challacombe, Quoc-Dien Trinh, Mike Leveridge, Todd Morgan, Prokar Dasgupta, Matt Bultitude

  7. Take home message 1 Social media is transforming medical communication/publishing It allows unprecedented reach and engagement at lightning speed There are huge opportunitesbut associated risks – follow the rules

  8. Some opportunities

  9. Journals no longer think “paper”

  10. Journals no longer think “paper” REACH ENGAGE

  11. Opportunities to use social media 1Video

  12. Tips for video1. Capture

  13. Capture at maximum quality • SDI/Signal convertor/HDD • Medicap USB 300 - fantastic • DVD always disappointing

  14. Capturing open surgery

  15. DSLR can do video v well

  16. 3D – next frontier

  17. Tips for video2. Edit

  18. Take Home Message 2 The leading journalsno longer think “paper” Authors must make the most of this Think video Think social

  19. Opportunities to use social media 2Blogging

  20. The Social Funnel Blogging is at the Heart of the Social Funnel

  21. Why blog? • Online diary • Social opinion • Professional opinion • News/event reporting • Repository to drive social traffic

  22. Blogs@BJUI

  23. Most popular blogs - BJUI

  24. Publishing paradigm is shifting Blog first Peer review “Social review”

  25. Publishing paradigm is shifting Blog first Peer review Publish later “Social review” Amplify with social

  26. Publishing paradigm is shifting Blog first Peer review Publish later “Social review” Amplify with social

  27. Conference blogs

  28. Five tips to write a good blog • Make it conversational • Anecdotes always good • 5-800 words • Enrich with photos/videos/HTML links • Incite some reaction

  29. Opportunities to use social media 3Conference experience goes social

  30. Conferencing and Social Media

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