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ENGLISH IN INTERNATIONAL BUSINESS

ENGLISH IN INTERNATIONAL BUSINESS. ELECTIVE COURSE (5 ECTS) VIŠNJA KABALIN BORENIĆ , Ph.D . ( vkborenic @efzg.hr, office 1 6, webpage ). COURSE OBJECTIVES develop business communication skills in English (reading, writing, listening, speaking) within the following business topics:

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ENGLISH IN INTERNATIONAL BUSINESS

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  1. ENGLISH IN INTERNATIONAL BUSINESS ELECTIVE COURSE (5 ECTS) VIŠNJA KABALIN BORENIĆ, Ph.D. (vkborenic@efzg.hr, office 16, webpage)

  2. COURSE OBJECTIVES • develop business communication skills in English (reading, writing, listening, speaking)within the following business topics: personal development, corporate image, supply chain, managing conflict,risk management, investment, free trade • develop academic skills: writing summaries • advance presentation skills: researching and presenting a topic • develop critical thinking

  3. REQUIRED READING The Business Advanced (MacMillan)Student's Book+ DVD-ROM • Profil, Algoritam Maksimirska, VBZ • selection of texts and exercises:p. 6, 7, 9, 12, 13, 18, 19, 22, 23,32, 33, 34, 44, 45, 70, 71, 84, 85, 96, 97 • DVD-ROM (autonomous work at home)

  4. CLASS ORGANISATION • contact teaching: Friday 14.30-16.00 16.15-17.00 • office hours:Thursday 15.00-16.00 • autonomous learning at home: material on DVD-ROM

  5. STUDENT OBLIGATIONS • REGULAR ATTENDANCE (7/10) • CLASS PARTICIPATION • RESEARCHING AND PRESENTING A TOPIC (IN TEAMS) • WRITING SUMMARIES • TAKING 2 PROGRESS TESTS • ORAL EXAM

  6. REGULAR ATTENDANCE • full-time students who do not attend regularly will not be graded and will not receive the teacher’s signature at the end of the course CLASS PARTICIPATION • individual initiative and contribution is rewarded PROGRESS TESTS • reading comprehension, use of new vocabulary, summary writing ORAL EXAM • discussion of topics covered with active use of new vocabulary

  7. WRITING SUMMARIES • class or home assignment • summaries of 2 texts covered (coursebook) • 1 summary - REQUIREMENT FOR EACH PROGRESS TEST! PRESENTING A TOPIC • 4 students - 15 minutes • topic (extension or illustrationof topics covered in class)

  8. GRADING • 2PTs 50% • Oral exam 15% • Summaries 10% • Presentation 10% • Class participation 15% TOTAL 91- 100%= 5 80-90%=4 61-79%= 3 51-60%= 2

  9. PRESENTING A TOPIC (handout) • 3-4 students - 15 minutes • structure (beginning, body, ending) • rapport (audience) • signalling (signposting, phrases) • topic (purpose, research, selection...) • venue/time?

  10. Presentations: sales presentations talks at conferences lectures board meetings...

  11. DISCUSS your personal experience: • Listening to a presentation • Giving a presentation Speaking too longSpeaker-centered / No relationship with the audienceSpeaking in a monotoneLack of preparation / FocusProjecting the wrong imageUsing visual aids ineffectivelyData Dump / Starting with detailUsing inappropriate humorOffering weak evidence Not knowing the audience

  12. Top ten mistakes speakers make 1 Lack of preparation / Focus 2 Speaking too long 3 Not knowing the audience 4 Projecting the wrong image 5 Using visual aids ineffectively 6 Data Dump / Starting with detail 7 Using inappropriate humor 8 Speaking in a monotone 9 Speaker-centered / No relationship with the audience 10 Offering weak evidence • http://www.americanpressinstitute.org/pages/resources/2004/11/top_ten_mistakes_speakers_make/

  13. Elements of presentations: • preparation • delivery

  14. Preparation • purpose WHY? • audience TO WHOM? • content WHAT? • brainstorming, research • selection • grouping, sequencing, organisation • structureHOW? • (intro, body, conclusion) - visuals - REHEARSING

  15. Preparation: content (what?) • Preparing the main part • writing an essay vs. identifyingkey points • reading aloud vs. making notes • key points vs. reorganizing • notes on cards • rehearsing from notes DANGERS:DANGERS: Learning by heart Formal language Long sentences & words MORE NATURAL Requires discipline, self-assurance & patience

  16. Presentation structure (how?) • A rule of thumb is... ... tell your audience what you are going to say, say it, then tell the audience what you have said.

  17. Structure • Introduction • welcome your audience • introduce your subject • outline your structure • give instructions about questions • Body • the “real” presentation • (structure, signalling, summarising) • Conclusion • recap, conclude, end, handle questions  RB, p 51

  18. Delivery • enthusiasm • control • natural language(spoken, signposting / signalling) • rapport with audience (creating rapport) • visual support • body language (eye contact, loudness, natural, relaxed behavior, polite behavior)

  19. Short words Short sentences Repetition Synonyms Redundancy Signalling/Signposting Long words Complex sentences Coherence Condensed language Paragraphs (topics)

  20. Short words Short sentences Repetition Synonyms Redundancy Signalling/Signposting Long words Complex sentences Coherence Condensed language Paragraphs (topics) Spokenvs. Written Language

  21. Signpost - Tell your audience where they are! t r u c t u r e i g n a l 1 Explain the s_ _ _ _ _ _ _ _ (outline) 2 S _ _ _ _ _ the start of each part: Let me begin with... This brings me to... 3 R _ _ _ _ and move on: Having established the facts we can move on to.. Use clear v _ _ _ _ _ t _ _ _ _ _ _ _ _ _ signals between s_ _ _ _ _ _ _” 4 C_ _ _ _ _ and rephrase: In other words... Let me expand on that... 5 Conclude → Study useful phrases in RB, pp 52-54 Team work: phrases to transfer from member to member EXERCISE: RB p 55 e c a p e r b a l r a n s i t i o n e c t i o n s l a r i f y

  22. E.g.: • This is all I have to say. • That’s all from me. • Which brings me to the end of my part. • I give the floor to my colleague... • Here is my colleague X who will tell you about ... • I believe X will have more to say about ... • X, would you, please, take over from here... • Thank you, Y, I enjoyed the intro you made. • Thanks. My friend Y told you about..., and I will...

  23. Most common complaints about the slides • speakers read the slides to us 62.0% • text so small I couldn't read it 46.9% • slides hard to see because of color choice 42.6% • full sentences instead of bullet points 39.1% • moving/flying text or graphics  24.8% • overly complex diagrams or charts 22.2%

  24. Delivery • enthusiasm • control • natural language (spoken, signposting / signalling) • rapport with audience (creating rapport) • visual support • body language (eye contact, loudness, natural, relaxed behavior, polite behavior)

  25. Creating rapport • strategies for creating rapport: • we (all), us, our, ours, ourselves • question tags: e.g. aren’t we; haven’t they.. • negative questions: Isn’t it true that... Don’t we all... Handout

  26. 1 Personal development, BA p 6 Discussion Advise on how to make a good impression and “get on” in one’s career. Discuss issues below in pairs and agree on 5 top pieces of advice: dress meetings colleagues your boss business lunches conferences dealing with emails/phone calls HW:search the web for texts about “success at work” and compile a list of advice provided

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