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INSTITUTE FOR COMPUTER POLICY AND LAW AUGUST 13, 2008. POLITICS 101 – WHEN, WHY AND HOW TO TALK TO CONGRESS. STEPHEN PHILIP JOHNSON VICE PRESIDENT FOR GOVERNMENT AND COMMUNITY RELATIONS CORNELL UNIVERSITY 305 DAY HALL, ITHACA NY 14853 PH: (607) 255-9029 FAX: (607) 255-5572
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INSTITUTE FOR COMPUTER POLICY AND LAW AUGUST 13, 2008 POLITICS 101 – WHEN, WHY AND HOW TO TALK TO CONGRESS STEPHEN PHILIP JOHNSON VICE PRESIDENT FOR GOVERNMENT AND COMMUNITY RELATIONS CORNELL UNIVERSITY 305 DAY HALL, ITHACA NY 14853 PH: (607) 255-9029 FAX: (607) 255-5572 spj2@cornell.edu
EXPECTED THEMES IN THE NEXT CONGRESS AND ADMINISTRATION • SUSTAINABILITY • THE ECONOMY • GLOBAL STATUS OF THE UNITED STATES • HELPING THE MIDDLE CLASS • ACCESS/COST OF HIGHER EDUCATION • GRADUATE EDUCATION • HEALTHCARE
REALITIES IN THE NEXT CONGRESS AND ADMINISTRATION • NEW ADMINISTRATION AND CONGRESS BEGIN JANUARY 2009 • NEW/RECYCLED STAFF PROVIDE SUPPORT • HOPE SPRINGS ETERNAL • STATE GOVERNMENTS WILL BE INFLUENTIAL
TAKING STOCK OF FACTORS INFLUENCING YOUR APPROACH/AUDIENCE • The seemy image of politics • The partisan nature of debate • Red State vs Blue State • The politics of your home state • University politics • Your department
DEVELOPING YOUR MESSAGE • What do you propose? • Who are your allies? • Who stands to lose? • How will this play in the media?
WHAT DO YOU PROPOSE? • Competition • Investment • Innovation • Privacy • Security
WHO ARE YOUR ALLIES? • IN HIGHER EDUCATION – THE BIG 6: • American Council on Education • Association of American Universities (AAU) • National Association of State Universities and Land Grant Colleges (NASULGC) a public University Association • Association of State Universities and Colleges and Universities (ASCUE) • National Association of Independent Colleges and Universities (NAICU) • American Association of Community Colleges • Others: • National Association of College and University Business Officers • Big Ten • Ivy League • Association of American Medical Colleges • EDUCAUSE
How Can You Use Media to Your Advantage? • Who might oppose your idea? • The Bureaucracy? • Civil Libertarians? • Industry?
SUMMARY • It’s a game • Focus on your goal • Avoid partisan battles • Be flexible • Seek partners carefully • Keep it simple (KISS) • Don’t make enemies!