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Chapter Four

Chapter Four. Corporate Culture. English for Management. 1. 2. 3. Definition. Factors revealing Corporate Culture. Ikea as an example. Contents. Definition.

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Chapter Four

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  1. Chapter Four Corporate Culture English for Management

  2. 1 2 3 Definition Factors revealing Corporate Culture Ikea as an example Contents

  3. Definition • Corporate cultureis defined as the specific collection of values and norms that are shared by people and groups in an organization and that control the way they interact with each other and with stakeholders outside the organization. • Just like a thread running through an organization

  4. Brainstorming • Discuss in groups of four. • What are major factors revealing corporate culture?

  5. Culture that can be seen at the surface level 1. Artifacts, such as dress, office layout, symbols, slogans, ceremonies Visible 2. Expressed values, such as “The HP Way” 3. Underlying assumptions and deep beliefs, such as “Don’t hesitate, just do it” Invisible Deeper values & shared understandings by all members

  6. Symbols

  7. Slogans

  8. Dress Code

  9. Dress Code • In a casual work setting, employees should wear clothing that is comfortable and practical for work, but not distracting or offensive to others.

  10. Heroes

  11. Others • Google’s dog policy • Addressing each other on a first-name basis • Open-plan office

  12. The HP Way 惠普之道 • We have trust and respect for individuals. • We focus on a high level of achievement and contribution. • We conduct our business with uncompromising integrity. • We achieve our common objectives through teamwork. • We encourage flexibility and innovation.

  13. Other Mission Statements • Ford Motor Company (early 1900's) • Ford will democratize the automobile“ • Sony (early 1950's) • "Become the company most known for changing the worldwide poor-quality image of Japanese products“ • Boeing (1950) • "Become the dominant player in commercial aircraft and bring the world into the jet age“

  14. Walt Disney Values • No cynicism • Nurturing and promulgation of "wholesome American values" • Creativity, dreams and imagination • Fanatical attention to consistency and detail • Preservation and control of the Disney "magic"

  15. The Ikea Way - Reading • Read the passage ‘A strong and living corporate culture’ on page 90. • Discuss in groups of four the following questions. • What are COMPANY VALUES of Ikea? • What are COMPANY POLICIES concerning welfare for managers, recruitment, and promotion? • How would you describe Ikea employees?

  16. simplicity, humility, thrift, responsibility, enthusiasm, flexibility, openness COMPANY VALUES • - absence of status symbols; • - recruitment of people who share the company’s values; • - Internal promotion; COMPANY POLICIES Ikea’s values, policies & staff profile

  17. STAFF PROFILE • - Strong enough to question and change things if necessary. • Caring • Human Ikea’s values, policies & staff profile

  18. The Ikea Way - Discussion • Discuss the meaning of following words and sentences. • We also want people who can cut acrossour organization. (Para. 3) • To see the person behind the professional. (Para. 5) • Battles are seldom won at the desk. They are won out in the real world. (Para. 6) • The continued success of Ikea rests on the involvement of individual employees. (Para. 7)

  19. The Ikea Way - Listening • Goran Nilsson, Managing Director of Ikea UK, talks about the company’s corporate culture. • Listen for the first time. Get the general idea. • Listen for the second time. Choose one correct answer for multiple choices questions.

  20. The Ikea Way – Listening 2 • Five Ikea managers talk about Ikea and its founder, Ingvar Kamprad. • Listen and decide which core Ikea values each anecdote illustrates.

  21. Vocabulary • Cornerstone 基石 • Vitality 活力，生气 • Exaggerate 夸张 • Humility 谦逊 • Thrift 节俭，节约 • Unpretentious 谦逊的，开诚布公的 • Impulse 推动力;刺激 • Rebuke 指责，训斥 • Synonymous 同义的 • Rest on 依靠 • Perceptiveness 感知力，觉察力

  22. Vocabulary • Swedish krona 瑞典克郎 • Cost-consciousness 成本意识 • Democratic 民主的 • Humbleness 谦逊 • Pay-off 收益 • Figure 合乎情理 • Mindset 心态 • Initiative 举措 • Walking the talk 将言论付诸实践

  23. Vocabulary • Flashy 炫耀的 • Career advancement 职业发展 • Scandinavian斯堪的纳维亚的 • Management induction 管理人员入职培训 • In situ 在原处/完好无损

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