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ATLAS During LHC First Physics event, March 30 th 2010

ATLAS During LHC First Physics event, March 30 th 2010. Overview of the event. 109 journalists from 68 media outlets in 18 countries attended the event at CERN, including key news agencies AP and Reuters Media was concentrated in the pump hall

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ATLAS During LHC First Physics event, March 30 th 2010

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  1. ATLAS During LHC First Physics event, March 30th 2010

  2. Overview of the event • 109 journalists from 68 media outlets in 18 countries attended the event at CERN, including key news agencies AP and Reuters • Media was concentrated in the pump hall • Journalists visited the control centers of the four experiments on a rota basis starting at 7:00 • Collisions happened around 13:00 • A Press conference with the journalists, plus the spokesperson of each of the four experiments and the CERN General Director on a phone conference from Japan was organized shortly after • CERN produced webcast material the day starting at 8:30 with a meeting at the CCC, followed by interviews with physicists from all four experiments at their respective control rooms. A replay of the moment when collisions happened was shown at 16:00 c.marcelloni

  3. ATLAS HOSTING MEDIA • In total, ATLAS had 10 TV, 22 print, 3 radio and 2 photographers visiting point 1 including Reuters TV, ARD, The Times, The Economist, El Mondo, La Reppublica, RAI • No press was allowed inside the ATLAS control room (with the exception of official CERN & ATLAS photographers and videographers). • The TV crews and photographers were allowed to film physicists working in the Data Quality and Computing Control Centre on second floor as well as in the ATLAS visitor center • The Print Media watched a presentation from the ATLAS Outreach coordinators (M. Barnett and E. Johansson) in the conference room of the first floor, where they could also follow the webcast c.marcelloni

  4. ATLAS WEBCAST • The ATLAS webcast showed the same material as the CCC most of the time. However when CERN were not showing live footage (from 7:00 to 8:30, from 11:00 to 12:00 and from 15:00 to 16:00) we showed a loop of the following items: • Fixed cameras from inside ATLAS control room • Stream of online events • Static event displays imageshttp://atlas.web.cern.ch/Atlas/public/EVTDISPLAY/events.html • Animated event displays done by Joao Pequenaohttp://www.atlas.ch/multimedia/html-nc/animation-7TeV-event.html • Series of video clips of 3-5 minutes each featuring interviews and pre-existent ATLAS Outreach materials http://www.atlas.ch/multimedia/index-interviews.html • Other Outreach materials available at atlas.ch • ATLAS webcast had 276,585 hits by 17:00 (according to CERN streaming sponsor – GroovyGecko). No technical problems were reported c.marcelloni

  5. WEBCAST ATLAS INSTITUTES • High resolution stream of the webcast was available for institutes that wanted to have their own PR or VIP event at that time.   • 25 ATLAS institutes signed up for it. Most of them had members of the public as well as journalists covering the event, which produced several local media coverage c.marcelloni

  6. CERN GENERAL DIRECTOR AT ICEPP TOKYO c.marcelloni

  7. OTHER MATERIALS • DVD with Stock footage in HD for TV • Video of the day • From CERN http://cdsweb.cern.ch/record/1257668 • From ATLAS http://cdsweb.cern.ch/record/1259447 • Photos of the event in the ATLAS control roomhttp://cdsweb.cern.ch/record/1255404 • The ATLAS blog had a peak of 5434 viewers on the day http://atlas.ch/blog c.marcelloni

  8. ATLAS CONTROL ROOM AT 13:06, MARCH 30TH 2010 c.marcelloni

  9. FOR ATLAS COLLABORATORS AT CERN • ATLAS and CMS in partnership organized an event for members of both collaborations at CERN • Large monitors with direct feed of CERN, ATLAS and CMS webcasts were installed in the atrium of Building 40. Coffee and croissants were served • A short video of the event (soon also at CERN CDS) http://www.youtube.com/user/CMSExperimentTV#p/a/u/0/uLbjzbr7ULI • Photos of the event will be shortly available at CERN CDS • Media Training and contingency plan • Web page with tips on how to give interviews • Brainstorm on 3 scenarios that could go wrong within ATLAS and the clearest way to explain it to the media c.marcelloni

  10. CERN NUMBERS • 109 journalists from 68 media outlets in 18 countries • CERN streamed four hours of its live broadcast via satellite for media outlets to record. At least 800 TV news items were picked up using the footage streamed via satellite • The CERN webcast was visited by 700,000 unique computers (IP addresses). • CERN's media monitoring service recorded approximately 2,200 worldwide news articles on March 30, with another almost 1,000 following on March 31. • The LHC was the most talked about thing on Twitter for much of the day on March 30. • CERN's public homepage recorded 205,000 visitors from 185 countries compared to an average of 10,000 visitors per day--while the LHC First Physics site recorded 154,000 visitors. c.marcelloni

  11. MEDIA VISITED ATLAS • In total, ATLAS had 10 TV, 22 print, 3 radio and 2 photographers • TV: ARD (DE), TSR (CH), Reuters TV (USA), Antenna 3 (ES), Hellenic (GR), RAI (IT), ATV News (TR), NTV (TR), Georgian Public Broadcast (GE), Pfilm (GB) • Photo: AP (US), AFP (FR) • Radio: RSR (CH), NRK (NO), Radio Slovenia (SI), • Print: AP (print), Berner Zeitung (CH), DDP (DE), ANSA (IT), The Economist (GB), El Mundo (ES), NRC (NL), Svenska Dagbladet (SE), Dagens Nyheter (SE), Kyodo News (JP), Corriere della Sera (IT), Futura sciences (FR), Physik Journal (DE), Physics World (GB), La Reppublica (IT), Panorama (IT), Folha de Sao Paolo (BR), O estado de Sao Paolo (BR), EFE (ES), The Times (GB), ATS-SDA (CH), Le Courrier (CH), Alison Wright (GB) c.marcelloni

  12. WHAT CAN WE DO BETTER NEXT TIME… • Have one person • registering the media visiting, • Recording who they are interviewing, • and tracking the material produced afterwards • We had physicists matched to the expected media according to their nationalities; however it would be good to have couple people available for unexpected requests • Better advanced program planning by central webcast team, in coordination with the experiments c.marcelloni

  13. THANK YOU FOR THE ATLAS TEAM • Coordination: C. Marcelloni • Webcasting: S. Goldfarb and T. Wickstroem • Communication with CERN press office M. Cirilli • Contact with physicists to schedule the interviews C. Potter • Ground floor coordinator: H. Burckhart • First floor coordinator: M. Barnett and E. Johansson • Second floor coordinator: C. Thomas • Photography: H. Pernegger and D. Chromek-Burckhart • Event Display images: M. Elsing and team • Event Display animations: J. Pequenao • Camera inside ACR: N. Hartman • ANYCAST System: Y. Rene • Support for ANYCAST and CDS submission: K. Pommes • Twitter and Blog: L. Rossi and team • B40: ATLAS secretariat c.marcelloni

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