Key messages of the presentation are: Who Philips – a global company of leading businesses What

1. Philips is building the leading company in health and well-being. We need to define and articulate to the world, and our employees, exactly how we will compete and become a global leader in health and well-being. To articulate effectively, we need targeted and consistent messaging to our key stakeholder groups. This presentation is a key component of this communication effort. It is a general presentation intended to be given by members of Philips senior management  and is targeted to a general audience. It is created to be engaging and impactful. Speaker notes are included and should be utilized as they will enable the speaker to deliver the presentation in the most effective and engaging way possible. If you have questions please contact Philips Corporate Communications. Key messages of the presentation are: Who Philips – a global company of leading businesses What Winning now and in the future by repeatedly developing meaningful innovations based on unique user insights Where In the space of health and well-being How By putting our brand promise “sense and simplicity” into practice Philips company general presentation 1

2. Building the leading company in health and well-being An introduction to Philips

3. “A global company of leading businesses creating value with meaningful innovationsthat improve people’shealth and well-being” 3

4. Health and well-being What do we mean by this? A commitment to: healthy, fulfilled lives our communities and societiesour world 4

5. Meaningful innovations What do we mean by this? improving people’s lives going beyond technology introduced at the right time 5

6. The world needs meaningful innovations to respond to today’sdramatic global changes 6

7. Aging populations…Without changes to the healthcare system, 25% of the working population would be needed to provide today’s level of care by 2040* (*for a typical western healthcare system) 7 7

8. Globalization and the rise of emerging markets…Emerging markets already produce 28% of global GDP 8 8

9. Empowered consumers…Companies need to find new ways of gaining business 9 9

10. Climate change and sustainable development…Almost one-fifth of global electricity consumption is used for lighting 10 10

11. …an opportunity to work togetherto improve the quality of people’s lives and live our brand promise Energy efficiency Personalized experiences Personal well-being Homecare, independent living Better healthcare for all, at lower cost

12. “sense and simplicity” What do we mean by this? advanced easy to use designed around you 12

13. Putting “sense and simplicity” into practice in health and well-being 13

15. Paramedic “From the onset of a heart attack to the start of treatment, speed is vital –every second counts” 15

16. Cardiologist “How can we shorten the ‘time to treatment’?” 16

17. Meaningful innovation Philips HeartStart MRx helpscut time to treatment by transmitting vital ECG data directly from the ambulance en route to the hospital. “It’s thanks to HeartStart that I’m still here. I feel I’ve been given a second chance to raise my kids” Most widely recognized and recommended cardiac emergency response device worldwide Part of a complete “discovery to treatment” solution 17

19. Common complaint “I hate waking up on dark winter mornings: I feel tired, lethargic and a bit down” 19

20. Common complaint “Why can’t I always wake up like I do in summer?” 20

21. Experts “It’s all to do with the intensity of light before we wake up” 21

22. Meaningful innovation By emitting light that simulates the rising sun in your bedroom, Philips’ wake-up light gently prepares your body to wake up. “I immediately noticed a difference – it feels just like waking up naturally” 9 out of 10 consumers say it wakes them up pleasantly Sales exceeded expectations by 42% Customers’ No. 1 preferred product in its category 22

24. Office worker “My office lighting is so harsh and cold. I wish I could change it…” 24

25. Researcher “Light tone and intensity has profound effects on the energy levels of human-beings” 25

26. Building owner “To attract and retain good tenants I need flexible, high-quality spaces” 26

27. Meaningful innovation Using the new possibilities offered by LED lighting, DayWave enables people to create an inspiring, enjoyable office environment by varying the color and intensity of lighting to suit their mood and activity. 27

28. Philips the business 28

29. A well-respected, blue-chip company for over 100 years Founded in 1891 Headquartered in Amsterdam, the Netherlands Sales over EUR 23 billion (USD 32 billion) 32% in emerging economies 118,000 employees Sales and service outlets in over 100 countries Globally recognized brand (world top 50)Our brand value doubled to $8.7bln since 2004 €1.6 billion investment in R&D, 7% of sales 48,000 patent rights – 35,000 registered trademarks – 56,000 design rights

30. 6 Our focus on Health and Well-being Our portfolio leverages critical global trends Aging population Increased consumer empowerment and sustainable lifestyles Climate change and sustainable development Rise of emerging markets

31. Our health and well-being offer is powered by three sectors Healthcare Consumer Lifestyle Lighting 31

32. HealthcareGiving people the best healthcare possible 32 32

33. HealthcareGiving people the best healthcare possible We’re dedicated to understanding the challenges people face – and helping them overcome them every day. We strive to improve the quality of people’s lives and continue raising the bar on clinical excellence at lower cost. Because healthcare simplified means improving healthcare for everyone. People focused. Healthcare simplified. 33

34. The power of HealthcareFurther strengthening our global leadership Clinical care systems Global market leadership for automated external defibrillators Home healthcare solutions No.1 provider of personal emergency response services in the US Patient monitoring Leadership position offering significant reduction in mortality and length of stay in ICUs equipped with VISICU eICU Imaging systems Cardiovascular X-ray is no.1 in overall manufacturing satisfaction Customer services No.1 in service performance in patient monitoring systems and ultrasound

35. Consumer LifestyleMaking a difference to the way people live their lives 35 35

36. Consumer LifestyleMaking a difference to the way people live their lives Living well, looking good and feeling great Enhancing the home Sharing life's experiences with family and friends Enabling people to live healthier, more enjoyable and more rewarding lifestyles 36

37. The power of Consumer LifestyleFocusing on differentiating leading businesses Mother and childcare Philips AVENT is market leader. Its feeding bottles have been clinically proven to reduce colic* *At 2 weeks of age, babies fed with the AVENT bottle experienced less colic than babies fed with a conventional bottle Male electric shaving No.1, with every second shaver in the world being a Philips shaver Power toothbrushes Philips Sonicare is the no.1 recommended sonic toothbrush brand by dental professionals worldwide Domestic appliances Over one million ‘healthy living’ aluminum Juicers sold since launch TVs Philips invented the successful ambilight flat TV concept

38. LightingSimply enhancing life with light 38 38

39. LightingSimply enhancing life with light Innovating new lighting solutions based on proven consumer insights. Global leader in sustainable lighting projects for cities, offices, workplaces and homes. New business areas (e.g. solid-state lighting) provide energy-efficient solutions that reduce lighting’s environmental impact. 39

40. The power of LightingFurther strengthening our global leadership Lamps Market leader: 1 out of every 4 lamps used worldwide is a Philips lamp Professional luminaires No.1 lighting 65% of world’s top airports and 30% of offices, hospitals and landmarks Consumer luminaires Market leader and front runner in driving the switch to energy efficient lighting LED applications Strong presence across the complete solid state lighting chain Automotive lighting Leads the market, with one-in-three cars worldwide using Philips automotive lighting

41. What makes us differentDriven by our brand promise “sense and simplicity” Innovation process Philips people Customer relationships Leadership positions Emerging Markets Sustainability 41

42. Creating meaningful innovationsImproving lives in new ways Gain deep insights into people’s needs and aspirationsby following a process requiring end-user input at every stage Transform insights into innovationsby combining the diverse perspectives of different disciplines “Learn fast, fail cheap” by applying a rigorous process to assess value potential early Lead in open innovationby working closely together with partners in a spirit of open innovation 42

43. Close customer relationshipsCreating promoters of our brand • Customer loyalty • is fundamental to growth and profitability • We win the trust of customers • and partners • by understanding and anticipating their needs • by sharing our insights • by providing the right products and solutions • We monitor our effectiveness • with the Net Promoter Score based • on a simple question: • “would you recommend us to • a friend or colleague?” 43

44. Philips peopleStrong leadership, heading a highly engaged workforce • A strong leadership team • formed by diverse top-60 leaders who focus on managing the currentdownturn while building the business for future wins • We live our company values • Delight customers • Develop people • Deliver great results • Depend on each other • A competitive advantage • created by a proven, highly engaged workforce • An eye on the leaders of tomorrow • by nurturing all talent in line with our strategies we optimize performance, and offer fast-track, stretch opportunities for top talent 44 44

45. A strong position in emerging markets • Emerging markets represent 32% of sales • In Healthcare double-digit growth in sales and order intake • High corporate brand equity • Consistently among the top-ranking players in India, China, Russia and Brazil • Championing growth with dedicated strategies • Based on local market insights, supported by increased marketing investments • Increasing our footprint • Opened more than 100 exclusively Philips branded lighting stores in China and India • Established an Imaging Systems Industrial Campus in Suzhou, China 45

46. Sustainability as a driver for growth Our commitment • One of the strategic drivers behind our targets is a commitment to sustainability • Success of EcoVision4 program: Our Green Product sales represented around 30% of sales in 2009, 3 years ahead of our 2012 target EcoVision5 program Focusing on areas where we believe we can have a significant impact on the health and well-being of individuals, communities and governments. Targets for the period 2010 – 2015 • Bringing care to more than 500 million people • Improving the energy efficiency of Philips overall portfolio by 50% • Doubling the global collection and recycling amounts of our products, as well as double the amount of recycled materials in our products

47. We are leaders in many marketsExamples of key leadership positions Healthcare Cardiovascular Market #1 Global, Cath Labs Patient Monitoring #1 Global, Critical Care Care and Resuscitation #1 Global, AEDs (Automated External Defibrillators) Male shaving #1 Global, Arcitec and Nivea for men Coffee makers #1 Western Europe, Senseo Rechargeable toothbrushes #1 US # 2 Global, Flexcare Consumer Lifestyle Lighting Professional Lighting #1 Global, City Beautification; sports lighting Consumer Lighting #1 Global, LED-based luminaires Lamps #1 Global, Energy-efficient lighting

48. Leading today, into tomorrow • We’re a global company of leading businesses built on ‘sense and simplicity’ • Strengthened by a growing brand and significant investment in emerging markets • We provide solutions that improve people’shealth and well-being • A sustainable area of business, driven byglobal trends • We do this with a relentless people-focus • Highly engaged Philips people • Strong relationships with customers • Continued creation of meaningful innovations