1 / 23

Social Media

Social Media. Communications for the 21st Century Dan A. Nelson. New Audience, New Media. Traditional Media losing followers U.S. Newspaper readership down as much as 10% Internationally, newspaper circ. Grows 3% annually More people cite internet than newspapers as primary source of news

saima
Download Presentation

Social Media

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Social Media Communications for the 21st Century Dan A. Nelson

  2. New Audience, New Media • Traditional Media losing followers • U.S. Newspaper readership down as much as 10% • Internationally, newspaper circ. Grows 3% annually • More people cite internet than newspapers as primary source of news *Source: The Pew Research Center for the People & the Press

  3. The New World Order • Web 2.0 • New approach to web site design and development, focused on user interactions, rather than static content. • PR 2.0 & Social Media • New approach to public relations/communications, focused on direct communication with individuals and groups through digital channels. (see http://www.briansolis.com )

  4. Social Marketing • Direct communications to individuals • One-on-one, in vast numbers, all at once • Blog posts • Email alerts • Facebook updates • Twitter feeds (tweets)

  5. The Basics: • Online services and tools • Social Networking: • Facebook • MySpace • LinkedIn • Plaxo • Classmates • Reunion

  6. Social Networking • New Media/Social Media • New Tools for old trades – Easy one-on-one communications, on a mass scale. – Fastest growing form of public relations and marketing – Obama was No. 1 Twitter user for months leading up to election, base on number of followers.

  7. The face of Facebook • 175 million users, with another 5 five million new users a week. • 18- to 24-yo < 25% users. • Fastest growth rate = 40-55 yo

  8. Facebook - components • Pages, Groups, Events • Pages: Individual profiles and updates • Groups: “Pages” for agencies, groups, associations, etc. • Events: “Pages” for specific happening, events.

  9. Facebook - content • What to Post • Photos: Posters, air quality images, signs, etc. • Videos: Anything from your 30-second PSAs to self-produced digicam vids of smoking burn barrels • News updates, or “tweets”* * More on tweets later!

  10. Facebook - Page

  11. Facebook - Group

  12. Other SM Sites • MySpace.com • Plateaued at 130 million members • Used mostly by younger audience (teen and college aged) • Heavily favored as playground for music lovers • LinkedIn • Professional connections, especially for employment/biz networking

  13. Blog Posts • Consider regular updates to your website using new blogging tools. • CMS: Content Management Systems • Wordpress • Joomla • Automatic feeds to FB, Twitter, SMS (short message service), etc. • Blogging provides the dynamic content needed keep visitors coming back!

  14. Email Alerts • Automatic digital message delivery to those who register. • Services available that can be integrated into any website with LITTLE website/formatting skills needed • www.mailermailer.com - free service for limited messaging.

  15. Twitter • Micro-blogging service • Maximum post = 140 characters • Twitter posts are known as Tweets • Twitter’s logo is a small bird

  16. Twitter • Registered twitter users can follow any other user, and be followed by any registered user. • Used extensively as a social ‘friends’ tool initially • Growing business use • Obama used Twitter to send headlines to millions of voters every day before the election.

  17. Twitter • Registered twitter users can follow any other user, and be followed by any registered user. • Used extensively as a social ‘friends’ tool initially • Growing business use • Obama used Twitter to send headlines to millions of voters every day before the election.

  18. What Tweets looks like: • Lancearmstrong: Another tough day at the ToC. Had a spill half way. Moto with a photog crashed in front of me and I t-boned them. Body's ok tho. • Lance Armstrong about 24h ago via TwitterBerry • ORCAA_Dan EPA to improve kids's health, monitor air toxics around schools. http://bit.ly/oRSD9 • 19 minutes ago from web • Who uses it? • 2.5 million people visit Twitter.com each month, growing at about 300,000-500,000 users per month and up over 440% since this time last year. (Source PR2.0 blog at www.briansolis.com )

  19. Twitter - What to Post? • ORCAA tweets one or twice daily about Burn Bans, upcoming events, specific programs (news about woodstove change-outs, lawn mower exchanges, etc.) • Tweets can be posted from computers, cell phone text messages, iPhones/Blackberries, etc. • Tweets can be RECEIVED as text messages, email alerts, etc.

  20. Twitter – Other Uses • Skills building/technology updates • Use of Hashtags (#) to categorize tweets • Weekly twitter ‘Conference’ between PR professionals and journalists • Enter search page of twitter.com or tweetchat.com and enter: • #journchat • Moderated discussion about use of Social Media tools in new communications world.

  21. Other Web 2.0 Tools • YouTube • Create account and post your agency PSAs, education videos, etc. • RSS feeds • Enable RSS on your website/Blog • RSS = Really Simple Syndication • Provides “news feed” to anyone who subscribes to your RSS • Digg, Stumble, FriendFeed, deddit, etc.

  22. THANK YOU! Dan A. Nelson Public Information Officer Olympic Region Clean Air Agency www.orcaa.org Dan.nelson@orcaa.org Twitter: ORCAA_Dan Facebook Group: Olympic Region Clean Air Agency

More Related