Bus Advertising Be big, be bold, be seen

1. Bus AdvertisingBe big, be bold, be seen This CBS Outdoor presentation is exclusively for Mansfield BID members only.

2. Benefits of Outdoor • 70:30 split between time spent out-of-home and in-home • Widely distributed, reaching a large audience • The only significant advertising options on the high street • Buses cross the city centre 15 times a day, covering over 1,100 km per week • Cost-effectively build coverage and frequency You can’t miss it Always On Growing audience You don't have to "turn it on", "tune in", "dial it up" or "turn over the page" to see it…..IT’S ALWAYS ON

3. Buses are valued and part of the community Buses are valued and part of the community “They bring people into the community.” “The bus is public transport, so an advert on a bus is like a public advert for everybody.” “There’s always a bus, isn’t there, everywhere you go.” “If the bus is travelling around, it gets you wider publicity, getting more people to notice.” “Whether you’re on it or behind it, or see it alongside you, or have to cross the road in front of it, it is interacting in your life.” 74% of people in the regions agree that buses are an important part of the community, giving businesses who advertise on buses a positive relationship with the local population Sources: Robert Quayle Qualitative Study, Road to Enlightenment Study

4. More movement, more interaction “Why wait for the customers to come to your advert when your advert can come to them? Mobile media will reach more people than static forms.” “A Bus is a moving advertising board, it travels across town, so loads of people will see it.” Your consumers Your ads Your product Source: RQQR, Road to Enlightenment (Q Media)

5. Buses reach people… Commuters Commuters Shoppers Lunch Impulseshoppers Town centresocialisers School run School run 6am 9am 12pm 3pm 6pm 9pm …throughout the day

6. Sustainable Public Transport - good for your environment Advertising revenue CBSO give back part of all campaign revenue to local bus operator Supporting your transport network This helps make the service more profitable We are supporting Public Transport by providing 6% - 10% of bus company profits

7. These are the towns/villages that the bus fleet covers. The fleet size is 66 buses in total. Alfreton, Bilsthorpe, Blidworth, Bolsover, Boughton, Chesterfield, Clipstone, Clowne, Eakring, Eckington, Edingley, Edwinstowe, Farnsfield, Forest Town, Glapwell, Halam, Heath, Huthwaite, Kelham, Langwith, Manor Top, Mansfield, Meden Vale, Mosborough, Newark, New Houghton, Newton Green, Nottingham, Ollerton, Pleasley, Rainworth, Ravenshead, Renishaw, Rolleston, Scarcliffe, Sheffield, Shirebrook, Shuttlewood, Southwell, Stanfree, Sutton in Ashfield, Temple Normanton, Walesby, Warsop, Wellow, Woodhouse,

8. Bus fleet – Stagecoach Lincoln Bus fleet size – 91 (Single Deckers – 51, Double Deckers – 40) Your campaigns will go through the following area’s; Aubourn, Barkston, Bassingham, Belton, Birchwood, Blankney, Boothby Graffoe, Bracebridge Heath, Branston, Branston Booths, Cabourne, Caistor, Carlton le Moorland, Caythorpe, Cherry Willingham, Cleethorpes, Coleby, Cranwell, Digby, Dorrington, Dunholme, Dunston, East Barwith, Faldingworth, Fillingham, Fiskerton, Glentham, Grantham, Grimblethorpe, Grimsby, Hagworthingham, Hartsholme, Heighington, Hemswell, Honington, Horncastle, Ingham, Kirton, Laceby, Leadenham, Lincoln, Louth, Market Rasen, Metheringham, Middle Rasen, Naveby, Nettleham, Nocton, Normanton, North Hykeham, Potterhamworth, Reepham, Ruskington, Scampton, Scotter, Scotthern, Scunthorpe, Skegness, Skellingthorpe, Sleaford, South Willingham, Sudbrooke, Swinderby, Syston, Waddington, Washingborough, Welbourn, Wellingore, Welton, Wragby.

9. Gravitational Pull Map - Mansfield

10. Rears Audience – target and have a conversation with motorists and passengers in their personal space Dwell time – average 48 seconds exposure to the message giving consumers longer to absorb the ad Call to action – extended exposure encourages direct response and time to remember details Coverage – presence in every town, covering urban and suburban areas Value – lower cost per site providing great value for money Flexible – buy where you want a presence, whether that’s a TV region, city, conurbation or bus depot area

11. Streetliners Seen - 74% of consumers regularly see Streetliners (COTM) Audience – target and grab the attention of shoppers, commuters, students and leisure-seekers as they walk or drive past Proximity - prompt impulse purchases on the high street Coverage – presence in every town, covering both urban and suburban areas Value – lower cost per site providing great value for money Flexible – buy where you want a presence, whether that’s a TV region, city, conurbation or bus depot area

12. Supersides Positioning – placed on double decks, Supersides reach above the clutter of the high street and demand attention from pedestrians and motorists Audience – target and catch the attention of pedestrians Frequency – high proposition of sites in condensed city centres, making sure ads are seen more often by consumers Proximity – high street presence to prompt impulse purchases on the high street Effective – 4 times more effective than a point of sale 6 Sheet Flexible – buy where you want a presence, whether that’s a TV region or conurbation

13. Passenger Panels Seen – 11.7m people see interior bus advertising each week (TGI) Audience – target and communicate with shoppers, young people, older demographics and commuters as they travel around UK cities Dwell time – average bus journey lasts around 30 minutes, giving captive consumers longer to absorb the ad Call to action – extended exposure encourages direct response and time to jot down details of the advert Value – lower cost per site providing great value for money Flexible – buy where you want a presence, whether that’s a TV region, city, conurbation or bus depot area

14. Mega Rears Size – big, bold format making your brand unmissable and memorable Audience – target and grab the attention of motorists and pedestrians Brand Building – perfect for impact adverts on the high street Dwell time – average 48 seconds exposure to the message giving consumers longer to absorb the ad Call to action – extended exposure encourages direct response and time to embed the advert details in the consumers memory

15. Bus Local Business Builder Long Term Campaign Streetliners from only £12(ish) per week

17. Thank you for taking time to read my presentation. I hope it’s painted a picture for your advertising campaign. Scott Marsh (07703) 716850 Scott.marsh@cbsoutdoor.co.uk