Creating a twitter account Design plan

1. Patricia Espinoza Instructional Technology Practicum EDTC 3332_60 February 13th, 2011 Creating a twitter account Design plan

2. Information is constantly being exchanged and processed within a business or organization. Dish Network, a satellite TV company, has become one of the leaders in providing at home and mobile TV entertainment. Dish Network has set up many call centers where customers can call in for assistance with their service or bill. It is therefore imperative that employees be updated with the most accurate information. Needs assessment

3. Customers end up receiving outdated or misinformation when they call in. This is a problem that needs to be minimized as much as possible. Needs assessment

4. What should be available for employees are updates that are delivered directly to them as soon as they become available. Needs assessment

5. The proposed solution for the company is the implementation of an online micro blogging service called Twitter. This online tutorial will guide learners on how to set up their own Twitter accounts. These accounts can then be used to receive updates from their employer. Needs assessment

6. The instructional goal is to have learners successfully crate an account on Twitter and efficiently obtain updates from their employer. Instructional goal

7. Objective #1: Using a computer with Internet access (CN), the learner will use an Internet browser to navigate to www.twitter.com (B) and successfully access the log in page for creating a new account with no difficulties (CR). Objective #2: While on www.twitter.com(CN), the learner will input the necessary information (B) and successfully create their own Twitter account with no difficulties (CR). Performance objectives

8. Objective #3: Using their newly created Twitter account (CN), the learner will search for their employer (Dish Network) (B) and successfully subscribe to updates from them with no difficulties (CR). Objective #4: While logged into their Twitter account (CN), the learner will select the appropriate steps (B) and successfully log out of their Twitter account with no difficulties (CR). Performance objectives

9. Assessment of learning outcomes

10. Assessment of learning outcomes

11. Assessment rubric

12. The learner’s age range will be 18 years and older. The learners will be both male and female and posses at least basic computer skills. All learners will be at an education level of having earned their high school diploma or higher. Learner characteristics

13. The instructional setting will take place at work on designated computers with Internet access. Employees may also complete the training at home, so long as they have a computer with Internet access. Learning context

14. Introduction: Overview of Training -This training module will inform learners of the steps needed to set up their own Twitter accounts. In addition, they will also know how to subscribe to updates from their employer. For those unfamiliar with Twitter, this is a great online micro blogging service that will allow employees to stay in the loop with updates from their employers. Training module outline

15. Statement of Goals and Objectives: After completing this training the learner will be able to: • Know what is needed to sign up for their own Twitter account. • Successfully input their information to create an account on www.twitter.com • Search for and successfully sign up for updates from their employer. • Know how to exit their account when finished. Training module outline

16. This module will define the terms that are needed for understanding and go over the uses of Twitter. This module will take the learner step by step through the process of signing up for an account. There will be additional steps taking the learner through how to search for an employer and how they should expect to see updates from them. The module will include some questions regarding Twitter to test for basic understanding of concepts. Training module outline

17. Opening of Module: Basic concepts and terms needed for understanding Twitter. Information regarding the website and its uses. Training module outline

18. Lesson 1: Step-by-step guide using text and screenshots on accessing the website and inputting information for account registration. The learner will be taken through steps on accessing www.twitter.com. The module will include all the information the learner needs to know about what they need to input for getting their own account. Training module outline

19. Lesson 2: Step-by-step guide using text and screenshots on using their new account to search for and subscribe to updates from their employer. Learners will also learn how to log out of the website. The module will take the learner through the steps to search for their employer. The steps will outline what the learner (employee) needs in order to find their employer’s account on the website. Learners will be shown how to log out of their account once they are finished. Training module outline

20. Summary: The learner will again receive an overview of the information they should have learned with the module. They will be thanked for participating and additional resources will be provided for more information on Twitter. They will be given an email address to be used for sending in a link to their new account. Assessment: The learner will create their own account on www.twitter.com and submit it as a final project. Their performance and mastery of concepts will be assessed based on the rubric provided under Assessment Rubric. Training module outline

21. The learners will need: 1) An existing personal or work email address 2) A computer or access to a computer 3) Internet access 4) Their employer’s username on www.twitter.com Instructional resources

22. Training module blueprint

23. To evaluate my design plan I will be using a Subject Matter Expert and a peer evaluator. They will both be provided with the appropriate link to my online module to go through and complete. They will then meet with me in person to submit feedback on the training module. I will use their feedback to make any necessary changes to my training module. The Subject Matter Expert is my friend and co-worker Oscar A. Medrano. He is extremely tech savvy and very knowledgeable with regard to using Twitter and other online services. He will be able to judge my module and make sure it is correct with regard to information and steps needed. Formative evaluation

24. My peer evaluator will be Zmelda Garcia, she is also a long time friend and co-worker. Zmelda is part of what I consider to be my target audience. She has basic computer skills and she will be able to go through the module to make sure it is understandable.

25. This training module will go over the necessary step needed for learners to set up their own Twitter accounts to receive updates from their employer. By using Twitter this will allow companies, in this case Dish Network, to send out updates directly to employees, thus eliminating the issue in the workplace where employees are not being kept up to date on new updates and information. After completing this training module, learners should feel confident with setting up their own Twitter accounts. summary