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Brand Clarification Clayton State University March 28, 2012

Brand Clarification Clayton State University March 28, 2012. Presented by Julie Staggs Senior Consultant Stamats, Inc. Cedar Rapids, IA 52406 (800) 553-8878 julie.staggs@stamats.com Atlanta, GA. Clayton State University Brand Promise.

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Brand Clarification Clayton State University March 28, 2012

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  1. Brand Clarification Clayton State University March 28, 2012 Presented by Julie Staggs Senior Consultant Stamats, Inc. Cedar Rapids, IA 52406 (800) 553-8878 julie.staggs@stamats.com Atlanta, GA

  2. Clayton State University Brand Promise Clayton State University is an academically empowering and diverse institution, where engaged students take ownership of their experience and enjoy the kind of exceptional instruction and support that provides the knowledge, skills, and attitudes required to achieve their goals, advance their careers, and enrich their lives.

  3. Clayton State University Brand Attributes • An Empowering Experience • An Inclusive Diversity • An Engaged, Experiential Preparation • A Supportive Community

  4. Dreams. Made real.

  5. Clayton State University—Unified Brand • Communication Plan • Brand Book with Brand Standards • Coordination and Cooperation • Increased Brand Awareness and Mind Share

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