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Current Digital Strategies for DC SCORES, PlayWorks , and Kid Power Inc.

Current Digital Strategies for DC SCORES, PlayWorks , and Kid Power Inc. Matt Goodridge, MPH. Overview. Three campaigns: DC SCORES PLAYWORKS Kid Power Inc. Similarities: Physical activity programming, fostering youth self-expression and sense of community. DC SCORES.

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Current Digital Strategies for DC SCORES, PlayWorks , and Kid Power Inc.

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  1. Current Digital Strategies for DC SCORES, PlayWorks, and Kid Power Inc. Matt Goodridge, MPH

  2. Overview • Three campaigns: • DC SCORES • PLAYWORKS • Kid Power Inc. • Similarities: • Physical activity programming, fostering youth self-expression and sense of community.

  3. DC SCORES • Mission: DC SCORES builds teams through after school programs for 1,500 low-income DC youth at 47 schools by instilling self-expression, physical fitness, and a sense of community. DC SCORES accomplishes this in an innovative model combining poetry, soccer, and service-learning year-round. • Target Audience: • Donors • Youth in program • Volunteers

  4. Twitter Instagram Facebook Blog

  5. DC SCORES Digital Strategy • Daily documenting of program through photos, video, and posts on all social media. • 3,000+ Twitter followers. • Periodic E-Newsletter. • Static Website with rotating social media.

  6. DC SCORES SWOT Analysis

  7. Recommendations for DC SCORES • Tailor postings to strengths of social media outlets. • Reduce postings. • Refine target audiences.

  8. Playworks • Mission • To make recess and positive and productive time for all kids, through structured activities and inclusive environments. • Target Audience • Donors and parents.

  9. Playworks Facebook posts

  10. Playworks Digital Strategy • Education about the benefits of physical activity through social media accounts. • Social media primarily used for donor opportunities. • Website: promoting work, partnerships, and donor opportunities.

  11. Playworks SWOT Analysis

  12. Recommendations for Playworks • Simplify main page. • Add mission statement and/or purpose of organization to main page. • Eliminate or reduce size of links to outside sources (RWJF, AmeriCorps). • Keep local site pages local-centric. Less prominent connections to other sites within Playworks. • Integrate unique content to social media – not just fundraising.

  13. Kid Power Inc. • Mission • Kid Power inspires youth leadership by promoting academic advancement, physical and emotional wellness, and positive civic engagement in underserved communities throughout the District of Columbia. • Target Audience • Donorsand volunteers.

  14. KidPower Twitter KidPower Facebook

  15. Kid Power Inc. Digital Strategy • Social media: Facebook, Twitter, YouTube. • Website: simple, clean, informative. • Prominent mission statement, Donor, Volunteer and Events links.

  16. Kid Power Inc. SWOT Analysis

  17. Recommendations for Kid Power Inc. • Better define program goals and scope of youth programming. • Engage in social-media driven fundraising. • Update website. • Expand media outlets: blogs, other social media.

  18. Comparison

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