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Call of Duty MW3

Call of Duty MW3. This game is very unique, MW3 is the only first person shooter that offers an real life war experience. It has the city new york in one of the map, America is not to involved with the war type of gameplay. This game was the most anticipated game in history. .

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Call of Duty MW3

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  1. Call of Duty MW3 This game is very unique, MW3 is the only first person shooter that offers an real life war experience. It has the city new york in one of the map, America is not to involved with the war type of gameplay. This game was the most anticipated game in history.

  2. A true gamer experience • MW3 is sold all of the country, it is sold to mostly to those gamers that enjoy first person shooters. The target market was to all races people that age from 17 to 35, some young people will play the game they will need an adult to purchase it for them. • The people that play this game is into shooting and the war scene. For the most part people that will really get the concept of the game are those who has played previous call of duty game title’s. It will be sold to a lot of different homes people of all races, background, ethnics groups and family's.

  3. Midnight launch • When this game was released on the Midnight Launch it sold more games that night than any other game at there midnight launch this year. • The game has to meet status quo so it was sold at 59.99 like every new game when it comes out. This game still had 10 million buyer’s.

  4. Sold everywhere • MW3 is sold at every major retailer like, Best Buy, Wal-Mart, K-mart and others. The game was also sold at game stores like GameStop and Toysrus. • MW3 has an intensive distribution strategy because it is sold at so many different retailers it is appropriate for the target market because it is wanted by so many people.

  5. The power of promotion

  6. The power of promotion 2 • The ad I choose is a ad advertising the release date of the MW3 game. This date was so important to the fans of the game was was anticipated by many. • The date 11-8-11 was advertised almost in every city or town somewhere it was all over TV shows and radio stations everywhere. This help they target market a lot.

  7. The game is great • The game came out to be a success the four p’s, product, price, place and promotion was applied to the target market for this games success. I love the game and the people who rate the game love it as well. I feel this game was successfully sold and marketing.

  8. References • www.callofduty.com • www.techday.com

  9. Citations • www.mw3forum.com • www.youtube.com/watch?v=9T66qioqc0k • www.mw3elite.com

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