Capstone

1. Capstone Globalization, Its Importance, and its Effect on Product Development Winter 2012 ME 476 Gregg M. Warnick, Ph.D. Brigham Young University

2. Overview • Globalization • Team Discussion • Globalization @ BD • Global Competence • Product Development in a Global Environment • Questions

3. Globalization “The economics of nations are becoming increasingly interconnected. Information technology and knowledge cross borders through international telecommunications and on-line services. Computer-based engineering work is handed off around the world. Business, R&D, design, manufacturing, marketing and distribution are going global and engineering and engineering standards must go with them” (The American Society of Mechanical Engineering’s Committee on Issues Identification)

4. Blackberry Smart Phone WSJ Aug 17 2010

5. New Boeing 787

6. What is Globalization? • Increased awareness of others globally • “We are not in Kansas anymore” • Changes to: economy, government, culture • Increasing global interactions among people of different cultural and ethnic backgrounds • Increasing interdependencies • Rapidly changing technologies • Communication advances

7. Introduction to Globalization • 5 Levels Domestic enterprise - according to where it sells its products however even on this level it still needs to scan the globe for recent trends and opportunities and source internationally. Export/International Corporation - Products, services or technology that is exported through distributors, with few personnel overseas • Multinational Organization - Until recently was seen as the final stage of organizational development. It includes Regional & national operations. • Can adapt the domestic market model to cultural contexts. • Can adapt systems/processes to international competitive conditions. • Develops alliances and ventures. • Requires managers to work in cross-cultural situations. • Is responsive, flexible and adaptable to change in markets. Global Enterprise - Seek to balance structure and flexibility, global and local needs and on-time product delivery with low costs. Transnational Corporations - integrate resources and responsibilities across all business units regardless of national boundaries. Domestic Enterprise Export/International Corporation Multinational Organization Global Enterprise Transnational Corporation Courtesy Dale Cook (Autoliv, Ogden, Utah)

8. BD Overview • Becton Dickinson (BD) is a leading medical technology company that manufactures and sells a broad range of medical devices, laboratory equipment and diagnostic products • Company Purpose – Helping all People Live Healthy Lives • Headquartered in the United States (New Jersey) • Operations in more than 50 countries • Employs 29,000 associates worldwide • Annual sales exceed $7.8 billion • International accounts for $4.3 billion or 56% of total sales

9. BD Locations Worldwide

10. Globalization – Personal Example • Project Manager: New ETO Sterilization Facility

11. Globalization “What’s the relevance of globalization to you personally, and to your future in engineering? I can answer that in one word: Everything. No matter what area of engineering you enter, your ability to remain on the leading edge, and to progress in our organization, will depend largely on your capacity to connect and communicate globally” (Ken Kohrs, Former VP of the Ford Motor Company)

12. How Does Globalization Affect Me? • Discuss in your teams (~3-4 minutes) • Why does globalization matter to me? • How does it affect me in my career? • What skills do I need for success? • Be prepared to share with class

13. Global Competence “Having an open mind while actively seeking to understand cultural norms and expectations of others, leveraging this gained knowledge to interact, communicate and work effectively outside one’s environment” (Hunter, White, & Godbey, 2006, p. 270)

14. Global Competence “America’s future depends upon our ability to develop a citizen base that is globally competent…The United States needs more people who understand how other people think, how other cultures work, and how other societies are likely to respond to American action” (The Commission on International Education)

15. Global Competence “A solid understanding of globalization is key to an engineer’s success in today’s global society. [Development of global competence] will enable 21st-century engineers to develop into professionals capable of working successfully both domestically and globally, highly respected by the general public and regarded…the world over as professionals of the highest order” (Patricia Galloway, 2008)

16. Ira A. Fulton College Mission To develop men and women of faith, character and technical ability who will become outstanding leaders throughout the world

17. Role of Weidman Center Help develop tomorrow’s leaders by promoting excellence in the teaching, learning and practice of leadership in a global context • Classroom instruction • Leadership practice • International experiences • Mentoring from executives • Leadership training

18. College of Engineering & Technology Global Competence: • Exhibit a global mindset • Understand the world • Adapt engineering practice to global and local environments Goal: Function Effectively in a Global Work Environment

19. Global Design Exercise • Bike Design & Build • What are the unique factors you must consider in the design and fabrication of your bicycle? • Designed, built & used only in USA • Capstone Teams 1 to 10 • Worldwide design, built in USA & used worldwide • Capstone Teams 11 to 20 • Designed in USA, built in Mozambique, used in Mozambique • Capstone Teams 21+

20. Conclusion • Globalization is not a passing phenomenon – it is here to stay • It is important for engineering and technology graduates to develop global competence skills to be successful in industry

21. Questions? Dr. Gregg Warnick 264 Clyde Building Tel: (801) 422-6322 Cell: (801) 602-6044 E-mail: gmw@byu.edu