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Lynn Thuy Vo Anne Kiil-Nielsen

Lynn Thuy Vo Anne Kiil-Nielsen. Italian fashion house – global fashion brand 1965: Creation of the Benetton Group 1985: First (controversial) ad campaign ”Fashion as a global village where young people of every race live” 6,500 stores in 120 countries

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Lynn Thuy Vo Anne Kiil-Nielsen

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  1. Lynn Thuy Vo Anne Kiil-Nielsen

  2. Italian fashion house – global fashion brand 1965: Creation of the Benetton Group 1985: First (controversial) ad campaign ”Fashion as a global village where young people of every race live” 6,500 stores in 120 countries Sell more than fashion - sell social awareness The history…

  3. 1982: Ebony & Ivory • Two innocent little girls embracing each other • Racist shortcomings Controversial ad campaigns

  4. 1994: Bosnian uniform • Bloody and full of bullet holes Controversial ad Campaigns

  5. 2011: Unhate campaign • Digitally altered pictures of world leaders Controversial ad campaign

  6. The Pope and Ahmed Mohamedel-Tayeb, Imam of the Al-AzharMosque in Cairo The one that was banned..

  7. “We did not create our advertisements in order to provoke, but to make people talk, to develop citizen consciousness” The more recent campaigns are less controversial The evolution of the ads

  8. Unemployee of the year • ”Aims to spread a positive message of hope and celebrating young people’s creativity and their ability to create new smart ways of addressing the problem of unemployment” • Benetton awards the 100 best ideas • each winner receive €5,000 to implement project 2012: Unhate – continues…

  9. Why do you think Benetton had this radical change in their advertising? • Did the former campaigns become too controversial for Benetton? • How do you perceive these campaigns? Are they even effective when they are not featuring any of the clothes sold by Benetton? Questions!

  10. http://www.benettongroup.com/the-group • http://encyclopedia.jrank.org/articles/pages/1706/Benetton.html • http://top10buzz.com/top-ten-controversial-united-colors-of-benetton-ads/ • http://www.dailymail.co.uk/news/article-2062423/Benetton-Unhate-advert-Pope-kissing-imam-withdrawn-Vatican-calls-disrespectful.html • http://www.icmrindia.org/casestudies/catalogue/Marketing/The%20Story%20Of%20Benetton's%20Advertisement%20Campaigns%20-%20Marketing.htm • http://www.reuters.com/article/2012/09/18/us-retail-benetton-advertising-idUSBRE88H0GM20120918 • http://fashion.telegraph.co.uk/article/TMG9552570/Benetton-launch-Unemployee-of-the-Year-campaign.html

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