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Twitter for Beginners

Twitter for Beginners. What is Social Media?. : forms of electronic communication (as Web sites for social networking and microblogging ) through which users create online communities to share information, ideas, personal messages, and other content (as videos). What is Social Media?. OR

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Twitter for Beginners

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  1. Twitter for Beginners

  2. What is Social Media? : forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)

  3. What is Social Media? OR Traditional media (television, newspapers, magazines, direct mail) Market Consumer (YOU) Social Media Market Consumer (YOU)

  4. Then

  5. Now

  6. Why Social Media? Free Easy Fast results Personal without getting personal

  7. What is Twitter? • Social networking/microblogging • 140 characters or less • 200 million users worldwide • 1.6 billion daily searches

  8. Who’s on Twitter?

  9. Spectrum of Twitter users Uses twitter, facebook, and email to engage with real-life friends and favorite brands. No personal twitter account, but checks twitter accounts of celebrities, news agencies, and friends. No human contact.

  10. Why we Tweet • Monitor keywords • Respond to questions and concerns • Live tweet events/create buzz • Behind the scenes glimpse • Connect with reporters/ Bloggers • Quickly gain insight • Emergency notifications • Share our story

  11. Let’s Tweet!

  12. Your Profile @ • Your “Handle” • Your bio

  13. Follow and befollowed RT • Search • Retweet

  14. Follower = Friend

  15. Facebook vs. Twitter Candy Crush Saga Ads Repost if…

  16. Verified Accounts:Safety First!

  17. Use Hashtags # • TweetChat • Trends • Be ironic • Be serious

  18. Choose a platform • TweetDeck • HootSuite • Ubersocial • Twitterific

  19. Benefits of SM platforms • Expanded editing capabilities • Filter your twitter feed • Built-in URL shorteners

  20. Do’s & TI’s • DO use Twitter to connect with other professionals • DO promote content that is of interest to you, may be valuable to others • DO use good judgment • DO be genuine – SM is about building relationships • DO NOT use profanity • DO NOT be overly negative about colleagues, your employer, or issues that may influence students • DO NOT RT everything that crosses your feed • DO NOT be shy, either

  21. Questions?

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