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What is a REC?. What is a REC? Represents the attributes of renewable energySold separately from commodity electricityRECs are also known as:Green tags, green tickets, renewable energy credits, tradable renewable energy certificates (TRCs). REC Markets. Compliance marketsRECs can be used for R
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1. Overview of Renewable Energy Certificate (REC) Markets Lori Bird
Webinar: Markets for Renewable Energy Credits
October 11, 2006
2. What is a REC? What is a REC?
Represents the attributes of renewable energy
Sold separately from commodity electricity
RECs are also known as:
Green tags, green tickets, renewable energy credits, tradable renewable energy certificates (TRCs)
3. REC Markets Compliance markets
RECs can be used for RPS compliance in many states
At least 15 states allow use of RECs for RPS
Voluntary markets (sold to retail consumers)
Large nonresidential consumers are purchasing RECs, driving growth in REC markets
Federal agencies, Fortune 500 companies, local and state governments, universities, etc.
RECs are increasingly being used to supply utility green pricing programs
4. Opportunities for Munis and Coops Offer green power option to your customers
Sell RECs from renewable energy projects to others for RPS compliance
Probably need to satisfy RPS rules regarding geographic eligibility and deliverability requirements
Sell RECs directly to federal or local govt. agencies, businesses, universities, others
Involves direct marketing
EPACT 2005 sets goal for federal agencies to increase RE purchases to 5% by 2010 and 7.5% by 2013
Sell RECs through brokers
No marketing necessary on utilitys part
Sell RECs to other utilities offering green pricing programs
5. Why Provide a Green Power Option? Generally not a profit maker
Provide service options to customers
Diversify fuel mix
Environmental benefits
Improve public relations and image
Local economic development opportunities
Gain experience with new technologies
State green pricing mandates
6. Top Utility Green Pricing Programs: Participation Rates (2005)
7. Examples of Successful Green Pricing Programs City of Palo Alto
Teams with 3 Phases Energy to market product
Customers sign up for 100% of their electricity use
Price premium of 1.5/kWh for wind, solar
Moorhead (MN)
Built wind turbines within community
Customers sign up for 100% of use/or 1000 kWh
Premium of 0.5/kWh (1.5/kWh for wind)
8. Recent REC Purchases Wells Fargo 550,000 MWh
Whole Foods 450,000 MWh
Vail Resorts 150,000 MWh
Starbucks 185,000 MWh
U.S. Air Force I million MWh
EPA Green Power Partnership purchases now exceed 7 million MWh annually
Up from 4 million in December 2005
http://www.epa.gov/greenpower/partners
9. Estimated REC Market Size
10. Voluntary Markets REC Prices
11. Compliance Market REC Prices
12. Drivers of REC Market Prices Factors affecting REC prices:
Compliance Markets
Supply and demand (RPS target, availability of cost-effective resources, ability to site new projects, etc.)
RPS Rules (geographic eligibility, banking, penalties)
Voluntary Markets
Supply and demand (competition from RPS markets, consumer demand for local resources)
Type and location of resource
New versus existing
Volume purchased
14. Certification Because RECs are separate from electricity and not regulated, certification is important
Certification ensures RECs are sold only once
Leading certifiers:
Green-e http://www.green-e.org/
Environmental Resources Trust http://www.ert.net/ecopower/index.html
15. Issues and Challenges Uncertain REC ownership in some instances
REC tracking systems are not operational in all regions of the country
Ability to finance projects with RECs
May need guarantee of REC sales to include in financing
Definition of a REC are all attributes included?
Whether REC attributes (i.e., NOx allowances) can be disaggregated and sold into different markets?
Difficulty in communicating the concept of RECs in simple advertising language to retail customers
May not be necessary if supplying retail customers with electricity also, unless sourced from outside of the region
16. Additional Resources Green Power Network http://www.eere.energy.gov/greenpower
Bird and Swezey, 2005. Green Power Marketing in the United States: A Status Report (Eighth Edition), NREL/TP-620-38994 http://www.eere.energy.gov/greenpower/resources/pdfs/38994.pdf
Holt and Bird, 2005. Emerging Markets for Renewable Energy Certificates: Opportunities and Challenges, NREL/TP-620-37388 http://www.eere.energy.gov/greenpower/resources/pdfs/37388.pdf