the forum for the advancement of continuing education

1. The Forum for the Advancement of Continuing Education What data and analysis is available from UCAS? Jill Johnson, Head of Outreach 3 March 2004

3. UCAS Capitation Fee Data Management Statistics Annual Datasets Institutional Datasets Applicant Postcode Tracking Service Statistical Enquiry Service Applications Digest On-Line Enquiry Service Widening Participation

4. Management Statistics The Management Statistics are sent to UCAS correspondents at the end of each year on a floppy disk, they consist of: 46 tables of applications and acceptances by course code for your institution and nationally an analysis of applications made by your applicants an analysis of Route B applications

5. 1996 to 1999 entry - 7 annual datasets: - Subject dataset - Institution/ Subject Group/ Domicile dataset - Institution/ Age dataset - Region/ Domicile dataset - Qualifications/ Subject dataset - Qualifications/ Educational Est./ Ethnicity dataset - Ethnicity/ Social class dataset From 2002 entry- 36 annual datasets: - Separate datasets for UK, England, Wales, Scotland & NI - International dataset Institutional Planning Service:Annual datasets

6. What do the datasets contain? Applicants, Applications, Accepted Applicants Demographics age, sex, ethnic origin, social class, domicile, previous educational establishment etc flexible level of detail Qualifications A levels, Scottish Highers, VCE results records of other qualifications (not GCSE) Mainly data collected via UCAS system from apllication form and the application status through the life cycle. Supplemented results from exam boards from A,SH & GNVQ Other quals we hold records for but not the detail e.g. BTEC. Mainly data collected via UCAS system from apllication form and the application status through the life cycle. Supplemented results from exam boards from A,SH & GNVQ Other quals we hold records for but not the detail e.g. BTEC.

7. What do the datasets contain? Applicants’ choices Subjects (21 or 170 groups, harmonised with HESA) 334 Institutions for 2002 entry Offers (unconditional, conditional, reject) Replies (Firm choice, insurance, decline) Confirmation and Clearing

8. Institutional Planning Service Using the UCAS data available under the capitation fee it is possible to: Analyse trends in applications and acceptances for your institution, nationally for courses that you offer and for UCAS as a whole. To break this down by gender, UK region, overseas region, qualification, ethnic origin, previous educational establishment and more. To identify your competitors and to compare trends in numbers of applications and acceptances by subject group, age and region of domicile.

9. What is the profile of your applicants? Where do your applicants come from? Applicant Postcode Tracking Service

10. Questions about…...Comparative data Who are my competitors? How do I compare to my competitors? What is my market share and how has it changed over time? What are the trends for subject groups by competitors over time?

11. Where do I get this information from? UCAS Management Statistics Institutional Datasets Widening Participation Datasets Applications Digest

12. Management Statistics and Institutional datasets Enables you to compare your Applicants and Accepted Applicants over a five year period Mass communication and documentation Creative Arts Business and administration studies Social studies Mathematical sciences and informatics Subjects allied to medicine

13. Questions about…...Conversion Rates How many of my unconditional/conditional offers are replied to/accepted? How does conversion compare across different social class/ethnic groups? How does conversion compare across subject groups? Where do my non-accepted applicants end up?

14. Where do I get this information from? Applicant Postcode Tracking Service 2001 entry: Offers and replies Live Cycle: Offers and replies Management Statistics Offers by ethnicity Conversion dataset Applicant/Demographic/Qualifications/Subject data Accepted applicants: to you, competitors and other institutions

15. How can I find out about conversion? UCAS conversion dataset Analysis of applications to your institution Understand conversion by subject or applicant profile Make simple forecasts of accepted applicants

16. On-line statistical enquiry service He interrogates the on-line statistical enquiry service to see if the 2001 end of year figures, were also down, when compared to 2000 entry.

17. Electronic Application Service (EAS) The EAS is becoming an increasingly popular method of application. So far for 2002 entry, 35% of applications have been made electronically. It is anticipated that for 2003 entry, 80% of applications will be made through the EAS.

18. Questions about…...Pre-Applicants Who and where are my potential applicants? What are the subject preferences of potential applicants? What is the profile of potential applicants within a school?

19. Where do I get this information from? UCAS HE Conventions: SMART cards Data on over 110,000 year 12 students Information on Subject preferences First generation Higher Education Names and addresses for mailing purposes

20. SMART card: Available data

21. Statistical Bulletin on Widening Participation:Edition 2001

22. Statistical and Analytical Services Core modules Institutional Data Comparator Data National Data

23. Statistical and Analytical Services Option modules Schools and colleges Catchment areas Conversion rates SMART card Widening Participation

24. Statistical and Analytical Services Reporting modules Analysis and reporting Training Presentations

25. Further information Please contact dasenquiries@ucas.ac.uk 01242 544896 OR Mark Fowler m.fowler@ucas.ac.uk 01242 544816 Liz Peters l.peters@ucas.ac.uk 01242 544907 Vickie Phair v.phair@ucas.ac.uk 01242 544912

26. What data and analysis is available? Overview of UCAS data institutional case study example

27. Annual datasets National picture - 5 years England Scotland Wales Northern Ireland (2000 and 2001)

28. Institutional datasets National picture - 5 years Competitors – 5 years Own – 5 years

29. Institutional/Annual datasets Mr Suca then drills down to applications data for the broad subject areas offered at Rosehill. Own by subject group - 5 years Competitors by subject group – 5 years National by subject group – 5 years

30. Enquiry service Observing that Education and Mass Communication were the subjects most in decline in terms of applications to Rosehill, Mr Suca contacts the Statistical Enquiries Team at UCAS to obtain more detailed subject time-series data. Subject lines

31. Subject The data suggests that Education applications lost from one subject line (X4 Junior only) are closely reflected in increases to another within Rosehill (XX Combinations). Applications to courses in Education and Tourism and Communication studies may be being lost to competitors.

32. Statistical and analytical services Demonstrates that you are able to begin to piece together the data jigsaw from the various services. Or, if you haven’t the time or expertise, UCAS can do it for you, focusing on the pieces of the jigsaw you require.