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How information technology and international communications challenge tourism in a turbulent world

How information technology and international communications challenge tourism in a turbulent world. Omar Moufakkir Professor, Tourism Management Lector Tourism4Peace CHN University The Netherlands. The Good, the Bad, the Ugly of ICT.

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How information technology and international communications challenge tourism in a turbulent world

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  1. How information technology and international communications challengetourism in a turbulent world Omar Moufakkir Professor, Tourism Management Lector Tourism4Peace CHN University The Netherlands

  2. The Good, the Bad, the Uglyof ICT The otherreality is that for many the world is closing up as the use of information technology widens the communication gap between people, among and within nations (Omar) The reality is that for many the world is opening up as information technology reduces the friction of distance (Kelly, 2006)

  3. Advertising Perception Home Investment Culture of Peace at Origin Culture of Peace at Destination Tourism COMMUNICATION Image Arrivals School Media coverage Nation Branding in a Challenging World in Challenging Times

  4. Advertising: Low exposure Image Home: Low & Negative Stories Investment Culture of Peace Culture of Conflict Tourism COMMUNICATION Perception Arrivals School: Low exposure of Positive Stories Media coverage: Positive low Negative high you name it! Bottom-line Suicide Bombing & Politics of Repression! Politics of Repression & Suicide Bombing! Nation Branding in a Challenging World in Challenging Times

  5. COMMUNICATION TV coverage: Positive low Negative high Perception Image Tourism

  6. Agenda Setting: Israel and TourismDeterring effect Stereotypical reporting on terror harms Israel´s economy

  7. Israeli officials complain that the international press gives the country a warlike image by focusing on its military might and the string of conflicts with its Arab neighbors. Anju S. Bawa, THE WASHINGTON TIMES, December 5, 2006

  8. Internet Content COMMUNICATION Perception Image Tourism An Analysis of blogging Content Suicide Bombing & Politics of Repression Politics of Repression & Suicide Bombing shady220 (5 months ago) jews are supposed to be living in exile from god so they should not have a state AIPACBARF (3 weeks ago) Israel is a disgrace to Jews world-wide. It would be a blessing to see them go... kaparaalhaismuk (3 weeks ago) Arab apartheid forever, no jews/christians allowed to immigrate to arab countries ever. Arab apartheid forever!

  9. Internet Content Culture of Hatred Perception Image Tourism AxelofBavaria (3 months ago) I never understood why Israel bothers to use bulldozers, when they could use bombs instead. Bombs dropped from a plane and artillery shells are + way faster + cheaper + safer ( for the Israelis - no bulldozer driver and crew to be endangered in a terrorist-infested place )+ and last but not least: Much more fun ! So pleaaase, Israel: Don't bulldoze any more terrorists' homes ! Blow them up instead !

  10. mi6QBranch (4 months ago) Pulllleeeeaaaase. This is the biggest piece of propoganda for the terrorist's there is. Israel just want's to be left in Peace. Tell the lazy Palestinians to get their act together and build a country instead of looking to place blame on their plight act. They bring it on them selves. If they got their act together and joined civilization, they might even get a hand from Israel in rebuilding their country. But don't feed us this horseshit. Internet Content Culture of Hatred Perception Image Tourism

  11. shmouts (5 months ago) the arabs will never get their shit together asyuraworld (5 months ago) israel became terrorist is because they have american dady. Internet Content Culture of Hatred Perception Image Tourism

  12. Internet Content Culture of Hatred Perception Image Tourism US Them WE We Earn Culture of Peace Culture of Hatred WE Fight Winners Winners & Losers There is a struggle to win hearts and minds

  13. The question has baffled scientists through the ages • Theo • Same old story: “killing, killing, killing, nothing but killing, yesterday, today and tomorrow!” • So tell me: why do I have to watch the news? • If they can’t solve their own shit, who can? REASON! FAITH! The resulting tension/violence will cause more fear Translated into a culture of Apathyand even anger

  14. It is a reflection of what may be seen as a paradigmatic shift in international public opinion from an acceptance of violence as a legitimate means of pursuing national interests to a perception that peace is preferable and achievable • According to the Anholt Nation Brands Index - an analytical ranking of the world's nations as brands, the survey recently polled 25,903 online consumers from 36 countries in North America, Europe, Asia and Latin America. Israel finished dead last in the survey, behind Estonia, Indonesia and Turkey

  15. Meeting the challenges of Internet/PR • Us! Thinking differently • Understanding influence • Listening • Engaging • Facilitating • Getting attention PR Of Conflict PR Of Peace (Hill & Knowlton) PR Of Peace The Balance of Public Relations that is needed by Theo & Co The Balance of Public Relations as ‘qualitatively’ perceived by Theo & Co PR Of Conflict

  16. Jisutsi strategy JIHAD • Strategy: • Terrorist attacks • Religion • Objective: • Instigate terror • Goal: • Instigate retaliation • Objective: • Radicalize Muslims • Jihad • Goal: • Return Muslim culture to power and respect • Goal: • Gain support of the Muslims Faith strategy IJTIHAD • Strategy: • Science • Religion • Objective: • Re-create a culture of peace • Goal: • Understanding and respect • Goal: • Re-gain support of the Muslims • Objective: • Re-build hope • Ijtihad Goal: Re-turn Muslim culture to power and respect Reclamation of Islam: A religion of Hard Work A religion of Science A religion of Peace

  17. The task of branding Israel must itself be branded REPRESSION IMAGE HOPE IMAGE Israel Embarks on PR Face-Lift; Hopes to Redo Image Abroad. Anju S. Bawa, THE WASHINGTON TIMES December 5, 2006. Page Number: A01. • Mrs. Livni told the Tel Aviv gathering that she would like to project a more inviting image of the Jewish state.

  18. Perception • Advertising: • More • Other than religious • sites • At primetime Home: Success stories Investment Culture of Peace at Origin Culture of Peace at Destination Tourism COMMUNICATION Image Arrivals School Media coverage: The other + realities Branding of Nations in a Challenging World in Challenging Times IJTIHAD HOPE

  19. Peace is too complex to leave it to reason alone Peace is too simple not to have it

  20. Shared Dreams A story to the Israelis A story to the Palestinians A story to the Arabs A story to the Muslims A story to the Jews A story to the Christians O, wonder! How many goodly creatures are there here! How beauteous mankind is! O brave new world, That has such people in’t! THE TEMPEST A story to the World V, i. 181

  21. Enough with being right; let’s be attractiveFriedman I. (2006), Jerusalem Report, 27th November, p. 48 Omar Moufakkir, Tel Aviv, March 21, 2007

  22. This is Fontaine Igor …. Following is my PEACE architectural/piece of art dream…. What is it!?

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