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General Management Q1.Imagine that you are a management consultant hired by Salernos to help them navigate the choppy waters ahead. First, describe the elements of the microenvironment and competitive environment that affect Wild Water now. Then describe elements that you anticipate will affect the water park in the next few years. Q2.Next, describe the organization’s culture. Discuss how the current culture affects the way it responds to the organization’s external environment.
Q3.Now, create a plan for Wild Water. In your plan, describe what changes the organization needs to make in its culture to meet upcoming challenges in the external environment. Then describe steps that Wild Water can take to compete successfully against the new amusement park. How can the Salernos keep their loyal customer happy while attracting new ones? Q4.What do you think Custom Coffee & Chocolate’s mission is? Q5.Create a SWOT analysis for Custom Coffee & Chocolate. Q6.Using the owners’ ideas for the future of their café, as well as your own ideas, outline a tactical plan for Custom Coffee & Chocolate.
Q7.Select options from the chapter text, and prepare an organizational chart for the national distribution program that this company is about to embark on. Be sure to incorporate the company’s goal into your overall structure. Q8.Given the vast geographic expanse and logistical challenges of this new program, what recommendations do you have for the company regarding HR policies and procedures? Q9.What other types of industries could use the model from this case as a means to expand sales nationally or internationally? What steps might the Randalls take to design motivating jobs for camp staff? What needs might they be able to fill for camp staff?
Q10.In what ways might the empowerment of camp staff affects the success of the camp Q11.How can Herbie Shapiro and Mei Zhao use technology to achieve success in their new venture? Be sure to address each of the major categories presented—purchasing, transportation, operations, distribution, and financial management.
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